The Profitable Author-Publisher: Revenue Streams to Build a Business Around Your Book
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Because only a small percentage of authors earn a living from their books, most need to develop additional revenue streams. In this content-rich presentation, Stephanie Chandler shares real-world examples and strategies for adding lucrative revenue streams to your author/publisher business. You will learn how to: Create a revenue plan for your author business Make money with information products Develop and deliver online training programs Profit from niche books, ebooks and workbooks Conduct online events Host a membership site that generates recurring revenue Build a profitable niche community Earn big money with corporate sponsors Work less and earn more (really!) Whether you’re just getting started or you’ve been an author for many years, this presentation is jam packed with powerful methods for growing your author business in ways you haven’t yet imagined!
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The Profitable Author-Publisher: Revenue Streams to Build a Business Around Your Book
- 1. 1 The Profitable Author-Publisher: Revenue Streams to Build a Business Around Your Book(s) Stephanie Chandler, Nonfiction Authors Association Class Time: 3:45 PM – 4:45 PM WIFI Network: SCI (no password needed)
- 2. THE PROFITABLE AUTHOR/PUBLISHER: REVENUE STREAMS TO GROW YOUR BUSINESS Stephanie Chandler @NonfictionAssoc & @Steph__Chandler
- 3. Hello! 3
- 4. Store Cats 4
- 5. Authority Publishing - 2008 5
- 6. Nonfiction Writers Conference - 2010 6
- 7. Nonfiction Authors Association - 2013 ◈ Weekly teleseminars ◈ Homework ◈ Exclusive templates, checklists, worksheets ◈ Partner discounts: IngramSpark, Office Depot, ProfNet + ◈ Private Facebook & LinkedIn Communities 7
- 9. 3 STEPS TO POSITIONING YOURSELF Don’t skip these important tactics 9
- 10. Step 1: Know Your Audience 10
- 11. Step 2: Solve Their Problems 11
- 12. Step 3: Become an Influencer 12
- 13. LET’S MAKE SOME MONEY! Real world examples coming… 13
- 14. Consulting and Coaching Hourly Fee, Packages In-person or phone Work toward a goal Follow a process Provide “homework” or set weekly goals 14
- 15. Memoir Writer to Coach 15
- 16. Sci Fi Author and Consultant 16
- 21. Information Products - Karl Palachuk 21
- 22. Information Products - Recordings 22
- 23. Information Products - Reports 23
- 24. Information Products – White Papers 24
- 25. Information Products – Niche Books 25
- 26. Information Products – Niche Books 26
- 30. Paid Teleseminars and Webinars 30
- 31. Online Courses and Events 31
- 32. Online Courses and Events 32
- 33. Online Courses and Events 33
- 34. Online Courses and Events 34
- 35. Online Courses and Events 35
- 39. Subscription Programs ($75k launch!) 39
- 43. Cashing in on Community 43
- 44. Cashing in on Community 44
- 45. Cashing in on Community 45
- 46. Cashing in on Community 46
- 47. Cashing in on Community 47
- 48. Cashing in on Community 48
- 49. Cashing in on Community 49
- 50. AUTHOR WEBSITE OR NEWS SITE? Which is right for you? 50
- 51. 51
- 52. 52
- 54. Advertising for High Traffic Sites Ad Networks: ◈ Adsense.com ◈ RevenueHits.com ◈ Kontera.com ◈ Chitika.com Affiliates: ◈ cj.com ◈ jvzoo.com ◈ clickbank.com ◈ Rakuten.com 54
- 55. Corporate Sponsors – The Holy Grail 55
- 56. Sponsor Activities Webinars Twitter chats Social media activities Bulk book sales Blogs (theirs or yours) Tours Video clips Speaking Consulting Contests Content licensing Spokesperson 56
- 58. Sponsor Activities – Content Licensing 58
- 59. Action Items Ask: What does my audience NEED? How can I SERVE my audience? Make a list of potential revenue streams. Plan to launch one revenue stream in next 60 days. Set a timeline, create an outline, get to work! 59
- 60. Download this slide deck here: x
- 61. Thank You! Questions? NonfictionAuthorsAssociation.com NonfictionWritersConference.com @NonfictionAssoc @Steph__Chandler (double underscore) facebook.com/nonfictionauthorsassociation 61
- 62. Consulting and Coaching Hourly Fee, Packages In-person or phone Work toward a goal Follow a process Provide “homework” or set weekly goals 62
- 63. Consulting and Coaching Hourly Fee, Packages In-person or phone Work toward a goal Follow a process Provide “homework” or set weekly goals 63
Hinweis der Redaktion
- For those of you who don’t know me, I thought I’d give you a quick background. In 2003, I quit my soul-sucking Silicon Valley sales job and opened a 2800 square foot bookstore in Sacramento. My big plan was that I was going to sit in the back office and write novels, but it turned out I lacked the imagination to write fiction. Since I opened the store in a strip mall that had lousy street visibility, I had to quickly learn about marketing in order to pay the bills. And along the way, I discovered that I loved writing nonfiction. I self published my first book—a business startup guide—and built a website to reach my target audience. A year later I had a high traffic site and was able to sell a book to a traditional publisher. Then I signed with an agent and sold two more books before I got turned off by traditional publishing.
- These were our store cats—fattys I adopted from the SPCA. They were the best part of owning the store, because it turns out that running a bookstore isn’t as romantic as it sounds. I ended up selling the store 3 years after it opened.
- In 2008, I started Authority Publishing—specializing in nonfiction books. I was still under contract with the traditional publishers, but I eventually gave that up and brought my own books in house.
- After speaking at dozens of writers conferences and getting frustrated by the fact that they mostly ignored nonfiction writers, I launched the Nonfiction Writers Conference in 2010. It was a 3-day event conducted entirely online and I had no idea if anyone would participate, but they did. Since then we’ve featured some amazing speakers including Julia Cameron, Seth Godin and this year we have NY Times bestselling author Gretchen Rubin.
- Each year after the conference, participants were aksing how to keep in touch after the event, so in May of 2013 I launched the Nonfiction writers conference. Five months later, my husband died unexpectedly and I spent a year licking my wounds. Despite the fact that I was largely checked out, the association took on a life of its own and grew beyond my wildest dreams. Today we have over 17k members!
- Here are my books, and my son Ben, who is about to turn 12. What I can tell you about my own author journey is that it’s by far one of the most rewarding experiences of my life—next to being a parent. I’ve had media coverage, speaking gigs, consulting opportunities, and corporate sponsorships. And my point is that I’ve walked in your shoes and my goal is to help you be as successful as possible, and to avoid some mistakes that new authors make.
- So, now that you’ve seen some examples, let’s talk about your website. I’m often asked if an author should develop a book site or an author site. I’m not a big fan of book sites because if you plan to write multiple books in your lifetime, you’ll end up with a bunch of sites to manage and you won’t have your traffic in one central location. I recommend thinking about launching a news site focused on your area of expertise. Let’s look at some examples.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- So, now that you’ve seen some examples, let’s talk about your website. I’m often asked if an author should develop a book site or an author site. I’m not a big fan of book sites because if you plan to write multiple books in your lifetime, you’ll end up with a bunch of sites to manage and you won’t have your traffic in one central location. I recommend thinking about launching a news site focused on your area of expertise. Let’s look at some examples.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- So, now that you’ve seen some examples, let’s talk about your website. I’m often asked if an author should develop a book site or an author site. I’m not a big fan of book sites because if you plan to write multiple books in your lifetime, you’ll end up with a bunch of sites to manage and you won’t have your traffic in one central location. I recommend thinking about launching a news site focused on your area of expertise. Let’s look at some examples.
- This website is full of recipes for people living a low carb lifestyle, and it generates a ton of traffic. I suspect the related cookbook sales here are off the charts, because giving her target audience what they want only makes them want more.
- Dr Axe shares remedies for healthy living and weight loss and has built a huge following that surely boosts his book sales.
- And the ultimate in news sites—HuffPo. It made Arianna Huffington a household name, and sold for $315 million!
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.
- First question is: What do you want to be known for. One of the biggest mistakes I see new authors make is that they fail to identify their target audience. Not everyone is interested in the history of a war or how to live a healthier lifestyle. So you need to figure out who your tribe is—and then identify their wants and needs so you can serve them.