This presentation carries useful insight in to Effective marketing plans for start-ups

1. Deriving A Holisitic
& Optimized Marketing Plan For
Start-Ups
Helping Small Businesses Grow…

2. Marketing is all about - Advertising & Promotion (No)
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Marketing is about creating a appeal to your stake holders. It includes activities
more than just advertising & promotions.
The Indian entrepreneurs & start-ups need to have the marketing plan set to help their
businesses grow optimally & organically.
But, the point to be noted is that the marketing highlights the optimized & good
operational capabilities of any organization to all it stakeholders.

3. Why A Marketing Plan? - Its Significance
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A Holisitic Marketing Plan Should Connect With All Stakeholders:
 By stakeholders it means: Vendors, Board of Directors, Employees, Society, Economy
& Target Audience.
 A holistic marketing plan should address all the stakeholders.
 Should aim to create a trust factor amongst all. As the start-up exists becuase of the
stakeholders.

4. Whats The Big Deal in Creating A Marketing Plan?
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Steps To Devise A Good Marketing Plan:
 Understand your stakeholders.
 Understand your business goals & objective & situation.
 Enlist all the activities that are necessary to gain the right amout of trust as well as ROI
 Prioritize the activities.
 Find the channels & ascertain the cost involved in all activities.
 Look back to your budget & find how much & what all activities can be conducted with
limited budgets.
 Keep more focus on direct target audienc & also have some focus towards other
stakeholders, that will help you get word-of-mouth - thus growing organically.

5. Steps To Be Effective
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To Stay Effective, Ensure The Following:
 Conduct market research to find the most effective channels
 Conduct market research to understand your stakeholders
 Derive customised messaging for all stakeholders.
 Keep an eye on the trends in the market.
 Keenly watch the industry leaders, benchmark their activities.
 Find what competitors are doing & always stay ready counter attack competition.

6. Thank You For Viewing The
Presentation
Source:
www.biz2credit.in/blog
Helping Small Businesses Grow…

7. Thank You For Viewing The
Presentation
Source:
www.biz2credit.in/blog
Helping Small Businesses Grow…