As a business owner, it is important to know that the culture of your company is crucial for building your SMB's brand image. Here's how to go about it.

1. Copyright 2019 Biz2Credit, Confidential
HOW GREAT COMPANY CULTURE
HELPS IN BUILDING BRAND IMAGE

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Company image is something that has always
been important. This is also known as the
“brand,” and it is becoming an increasingly
important part of marketing. Some business
owners do not realize how important the culture
of the company is to the brand image.
The fact is, however, it is far more important than
even many of those who know imagine.
Considering how important image is, just how
import is company culture really? How much can
what happens within the company walls affect
what happens on the outside really? Not only
that, but how? Why?

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Employees Talk
Here is the big how and why. Employees talk. They do not
live in a company bubble. They leave those walls each day,
and if they are unhappy when they do, word will get out. It
may be slow and subtle due to a fear of losing their job, but
it will happen.
In addition, those who are no longer with the company will
not be so subtle, or slow. Rest assured if they were not
happy at your company, they will spread the word. Of
course, former employees that leave on bad terms may not
always tell the truth, but if you treat them well, you have
less to worry about.

4. Copyright 2019 Biz2Credit, Confidential
PEOPLE LISTEN
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Right, wrong, or indifferent, people listen to those who work
at a company. They take what they say at face value. If your
employees are happy with the company culture, they are
going to say great things.
This not only includes how your treat employees, but how
your employees view the company. Those who respect the
company they work for make sure others do as well. Earn
the respect of your employees.

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Research is a Fact of
Life
With so many tools available today, people are
researching companies before they do business
with them more than ever. It is easy to hop on
Trip Advisor, Facebook, or even Google and see
what people are saying.
If your company culture is less than desirable,
you are likely going to have some not so nice
reviews. Potential customers will definitely
notice.

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What Can You Do?
Make sure the culture in your company lives up
to the brand image you want to project. Treat
employees and customers fairly. Live up to what
you preach.
Don’t say one thing and do another. Ensure you
are doing all you can to care for the
environment and others. Branding starts at
home.

7. Copyright 2019 Biz2Credit, Confidential
THANK YOU!
For Queries-
Call -1800-200-5678 | Email – info@biz2credit.com
www.biz2credit.com
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