Every business depends on its loyal customers for long-term success. But building customer loyalty isn't easy. Here are some ways to do it right.

1. Copyright 2019 Biz2Credit, Confidential
FIVE WAYS TO BUILD CUSTOMER
LOYALTY

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It may seem obvious why customer loyalty is important.
I mean, of course you want to keep your customers. No
one wants to lose customers. What is the real reason
why though? Why is keeping customers just as
important, if not more so, than attracting new
customers?
The answer is what is always is when it comes to
business. The answer is money. The bottom line is that
keeping customers is cheaper than attracting new
ones. Sales from loyal customers cost less than sales
from new customers. The question then becomes, how
do I build customer loyalty so that most of my bottom
line is generated from customers I already have? There
are many ways, but these tips should get you started.

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Interact with Your Customers
Use every resource available to you. Email and
snail mail are great and talking with them when
they are in your store, if you have a brick and
mortar store, is always nice.
You must use social media as well though. It isn’t
an option anymore. You have to have social media
accounts and you have to use them. Facebook is
the biggie, but depending on the business
Instagram, Twitter, Pinterest and others may also
be necessary.
Then, communicate with them. Use the account.
Build it. Watch it grow. Get to know your customers
and let them get to know you.

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Respond
It can be hard to look away when you see other
businesses splurging on luxuries that you cannot
afford. Maybe a nearby store has completely
remodeled its interior, and now it looks chic and
modern. Perhaps a nearby restaurant hired a famous
head chef for the kitchen. While these expenditures
and can really increase the quality of a small business,
many new companies just cannot afford it.
Don’t get so caught up keeping up with other
companies that you forget your own cash flow. What’s
most important in the beginning is your bottom line.
Get that under control, and there could be luxuries in
your business’s future as well. It’s all about delayed
gratification.

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Show Appreciation
Let your customers know you
appreciate their business. Make them
feel special. Offer upgrades, free items,
exclusive sales, and more.
Make it worth it to them to be loyal!

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Be Different
For customers to remain loyal to your business,
you are going to have to offer them something
the competition doesn’t. Incentives are a great
start, but convenience and price should not be
ignored, Customer service cannot be ignored
either.
You have to make certain that they are getting
the absolute best from you in all areas, or they
may jump ship for the other option.

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Keep it Fresh
They will love you for what you offer. They will
love you for what they already have from you.
To keep customers however, you have to keep
things fresh. You don’t want them to get bored.
Shake things up now and then with new
options, without treading on the whole reason
they are loyal in the first place.
The best way to do this is by listening to what
they want and following through.

8. Copyright 2019 Biz2Credit, Confidential
THANK YOU!
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