2. 9. Social Customer Relationship
Management (CRM)
10. Social Business Intelligence (BI)
11. Social Information Working
(IW)
12. Social Information Architecture
(IA)
1. Introduction. 13. The “Social Layer”.
2. Social Defined. 14. Change & Change
3. Empathy World! Management
4. Enterprise Social Networking
15. Sourcing Approach.
- Part I (Introduction) 16. Our Own Reference Case.
5. Evolution Theory of Ensoné. 17. Products.
6. Speaker Biography. 18. What’s in it For Everyone?
7. Today’s Workplace. 19. Project Approach?
8. Enterprise Social Networking 20. Enterprise Social Networking -
- Part II (Definition) Part III (Conclusion)
5. Scenario 1
Communication.
• Mission: Email Elimination?
• http://goo.gl/2tCIg
• The Future Of Work Won't Include Email.
• http://goo.gl/LjjYI
• Why Enterprise Social Networking will Overtake Email.
• http://goo.gl/XHmig
6. Scenario 1
Communication.
Advantages of an “Enterprise Social
Network” in Communication &
Collaboration?
• Breaking through Information Silos
• Improve Corporate Visibility &
Awareness
• Pull (as apposed to “Push”)
Communication
8. Scenario 2
Onboarding.
• The Enterprise Social Path Leads to Decentralization,
Engagement.
• http://goo.gl/w4v36
9. Scenario 2
Onboarding.
Advantages of an “Enterprise Social Network”
for the Onboarding of Employees?
• Dynamic (as apposed to “Procedural”)
• Quick Camaraderie
• Absorb Tribal Knowledge.
• Immediate Contributions.
• Rapid Time to Productivity.
11. Scenario 3
Sales.
• If You Don't Have a Social CEO, You're Going to be Less
Competitive.
• http://goo.gl/dcYOw
12. Scenario 3
Sales.
Advantages of an “Enterprise Social Network”
for Sales Enablement?
• Real-time Responses to Sales Questions
• Responses from Anywhere in the
Company
• Build-Up Sales Knowledge (Archived
Questions)
• Improve Ramp-up Time 4
13. Empathy World
There is genuine business value
for “Enterprise Social
Networking”.
We reviewed the advantages of
(only) 3 use cases in more
detail:
• Communication
• Employee Onboarding
• Sales Enablement
15. Enterprise Social
• The Continuing Rise of the Social Enterprise.
• http://goo.gl/5bU44
• Social networking in the workplace is coming of age.
• http://goo.gl/2Kk8l
16. Enterprise Social
What is “Enterprise Social
Networking”?
It’s the Collision of the Social
and Consumerization Trends.
Features:
• Social Media Features
• User Centric Approach
• aNyone - aNyone & Pull
Communication
19. The Social Layer
What is “The Social Layer”?
• The implementation of one
(shared) social layer in the
enterprise software stack
What’s the advantage?
• It enabled the
implementation of the same
social workflows across all
enterprise applications.
20. Thank You
For up-to-date information on
“Enterprise Social Networking”
follow me on Twitter.
@MrPetrovic
