This document discusses quality management. It defines quality as exceeding customer expectations and doing what a product or service is intended to do. The main components of quality management are planning, control, assurance, and improvement. Key principles of quality management include understanding customer needs, meeting requirements, striving to exceed expectations, and having a system approach focused on continual improvement and factual decision making. Quality in organizations aims to achieve long term success through customer satisfaction and benefits for all members of the organization and society.