Social Media Mandi: Year-In-Review of Big Data and Health IT Twitter Fiend

The worlds of HR, technology and social media don’t simply overlap, they interact with more frequency and meaning than ever. Social media continues to grow as a tool to build employer brands and engage HR leaders and practitioners to discuss relevant and timely topics. From Twitter Chats and brand-related real estate on Facebook, LinkedIn and Instagram to live video interviewing, social media has become an integral part of daily HR activities. So let’s look at a “month in the life” of HR leaders on social, and see what we can learn about how to reach, engage, and influence these B2B decision makers and organizational leaders.

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What's missing in your Social Media? Find out how B2B companies can be positively impacted by social media marketing and executing inbound marketing tactics. Learn what the missing ingredients are for successful social media campaigns. Special guest Nancy Myrland, President of Myrland Marketing, and Chad Pollitt, Director of Social Media & Search Marketing, will reveal three steps for successful B2B social media marketing. Webinar hightlights: -Why B2B should use Social Media to connect with clients -Why B2B struggle with Social Media -How to approach the use of Social Media - Engagement -What Content should be Distributed on Social Media -Examples of B2B companies using Social Media successfully Chad Pollitt shares where social media fits in an inbound marketing strategy and content's role. He will also define the tactical areas where many B2B companies struggle and offer solutions. Nancy Myrland will go into further strategic and tactical detail on content, delivery and engagement.

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As government and elected officials join social media, they come face to face with citizens who are already there waiting for them. More than ever, social media is proving to be a useful platform for helping politicians connect to constituents, as well as citizens with their elected officials and government agencies. However, sometimes there is a disconnect between the two. Government officials have their agenda, but it isn’t always what people want to hear. On the other hand, constituents have expectations that politicians don’t know. The government and politicians need to share their personality and promise with citizens, whether they’re constituents or not. The more they use social media to engage and open up authentically, the more trust will be built. This webinar is an opportunity to explore with our expert panelists: -How government can change to better relate to digital citizens? -How government agencies can use social media to provide complementary communication and participation channels for citizens. -What are the right channels to use to provide public service solutions and services, and interact with and conduct business with citizens. -How people can use social media to improve how government works for politicians and citizens.

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xperts disagree on the merits of farming out your social media monitoring. Real-time, constant monitoring is an absolute requirement for a responsible presence. The job demands a nuanced understanding of the customer and the brand, as well as knowledge of what events may be impacting the brand everywhere around the world, on every social platform where the brand lives. Advocates of outsourcing contend that hired social media professionals can be loyal brand stewards, bring a greater attention to detail, and remain impervious to internal political battles that may impact the brand's reputation. But detractors claim that only experienced employees have the wherewithal to communicate with confidence and authority on brand issues by embodying the company culture and leveraging a vast network of workforce expertise.

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The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more: A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way. The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult. In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization. We’ll show you: -Essential insights about Buyer Personas—and why they matter for social data -How to get fast, accessible insights using advanced real-time analysis -How to prioritize social data insights for fastest business impact

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Keynote presentation for Indiana HIMSS Midwest Fall Technology Conference on October 24, 2017, honoring the life of patient advocate and healthcare industry change champion, Jess Jacobs. Addresses the value of "value-based care" from the perspective of a chronic and complex patient who captured, quantified, analyzed, and shared her journey navigating her care - and specific ways we, collectively, can improve similar experiences for others.

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As PBS has always said, "the more you know," the better. The healthcare industry is awash with value-based care rhetoric, and the power of data-driven decision-making to transform care delivery and reimbursement. But without the context to meaningfully engage with each person AS a person - patient, health plan member, healthcare provider, caregiver - we are perhaps missing the "value" point. And this miss has implications across cost, quality, and experience Triple Aim goals.

Health Data Analytics: Context is King

Webinar materials prepared for Association for Community-Affilitated Plans (ACAP). Healthcare consumerism is coming - are you prepared? As industry changes, so consumers adapt, and today's consumers have a world of information and engagement tools at their fingertips. In this webinar, learn how health insurance organizations and other healthcare companies can increase and improve their consumer experience through meaningful engagement, through social media.

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Team FloriDUH, comprised of Mandi Bishop, Lauren Still, and Dr. Nick Kypreos, competed as finalist in Health Data Consortium's Datapalooza Code-A-Palooza event in Washington, DC in June, 2014. The challenge: create a patient-centric Medicare data visualization app that would promote meaningful use of open health data recently released by CMS. Our answer: identify care deserts where specialty provider availability is limited or non-existent, to help consumers manage complex systems of health anywhere in the country, by household - not just individual. While we didn't win any monetary prize, we did a hell of a job!

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