15. Who we are
Family owned
Full service one and two-color book printer
Hard and soft-cover
Multi-color covers, jackets and components
Publishers across the USA
$37 million in sales
Produce over 31 million books / year
8,000+ jobs / year
Range: 1 to 225,000 copies
Median quantity: 2,000 copies
8 Timson webs for text
1-2/c, 4/c and 5/c sheet-fed
Digital printing equipment for ultra-short run
Storage and fulfillment solutions
19. Fragmentation Causes Complexity
and Opportunity
“Publishers have yet to POD – Deep back list
integrate long run, short run, or micro-demand
ultra-short, and POD to
maximize revenue over title Short run and ultra-short
lifetime” run (digital short-run) –
Minimize inventory cost
and cash outlay
Long run – Minimize
printing cost per unit /
maximize profit on sales
20. Print to Demand
Printing what you need when you
need it – Print to Need!
Primary elements:
Cost efficiency over broad range of
quantities
Speed to market
Easy to manage
21. Cost Efficiency
Unit Cost
256 pp | soft cover | 4/c cover
Offset 1st Printing
Digital Short Run
Offset Reprint
Reprint breakeven
Digital vs. Offset ~ 400
New title breakeven
Digital vs. Offset ~ 750
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22. New Technology=Cost Efficiency
New casebinder at Malloy:
5-7 minute set-up vs. 30 minutes
First book is good
Cost effectively bind five copies
23. Speed: Books When Needed
Uncertain about demand at launch:
• Print too many—store cash in the
warehouse
• Print too few—miss sales
Solution—fast turn at any quantity
Total cost of two offset print-runs is
the same at any combination of
quantities
24. Books When Needed—Case Study
The Book of Awakening
(448 pp, soft cover)
Copies Start Date Cycle Time*
6,000 23-Aug 12
30,000 13-Oct 9
10,000 4-Nov 8
50,000 23-Nov 5
37,500 30-Nov 4
5,000 7-Dec 4
15,000 14-Dec 8
15,000 27-Dec 5
15,000 19-Jan 9
7,500 23-Feb 11
191,000
*Working Days
25. Easy to Manage
Simplified – Automated Transactions
Web service tools for:
• Pricing
• Ordering
• Job tracking
• Inventory management
26. “The goal: to create profitable business
models on both sides of the industry.”
Supply Scenarios to Consider:
Source with specialists
Split the flow:
• Serve the channel from a
distributor/warehouse
• Feed the web through the printer
Save on transportation cost
Higher margin per sale
27. Flow from printer/distributor to the world
•Optimize the
whole
•Simplicity: makes
the publisher’s job
easier
•Maximize revenue
per sale
30. Bridgeport National Bindery, Inc.
• Established 1947
• Certified Library Bindery , member BMI
• Restoration / Conservation
• Five Divisions
• Casebinding for printers needing high quality finishing
from digital presses since 1991
• Primary focus is binding. Began printing in 2003 to
satisfy requests for single orders
31. So…what were you doing 20 years ago?
(pre-Internet)
• Digital printing enters the picture.
• Lower quantities, lower expectations of quality.
• Early adopters were STM publishers.
– Higher margin / fewer books / text based
• Books produced and then shipped to
warehouses as traditional distribution model.
32. Next…what were you doing 10 years ago?
(Web 1.0 bust/Napster suit)
• Digital printing enters mainstream with higher quality
B&W and improving color quality.
• Computer use is ubiquitous at every level of production.
• More publishers are experimenting with Print On Demand
and begin drop shipping direct to customers.
• Warehouses are receiving cartons, not skids.
• New ideas, trial and error. Invention.
33. Now…why can’t I remember what I did yesterday?
(Social Media/Devices / Apps?)
• Choice abounds in physical and electronic
formats.
• Digital printing allows production of quality and
convenience; reduced or no inventory in
warehouses.
• Growth of direct-to-user fulfillment. P and E
books
• It’s truly about the Long Tail
34. What does this mean to understanding
profitable new business dynamics?
• We have three styles of customers who seek us out
and are looking for new ways to sell their books.
• Publishers
• E-Commerce / Web based start ups
• Individuals
35. All are looking for the same thing:
• They know their content matters…to someone.
• They want their content available whenever.
• They want high quality.
• They are looking at the total cost of having this
book available, inventory free; not just the cost of
manufacturing.
• Simply, each book ordered makes money.
36. Importing Files & Orders
• Using EDI – files housed on local server. Titles are
“set-up”.
Orders are for “live” titles.
• Using XML – files used, then purged.
• Using email – files placed on ftp, imported and
housed locally.
Emerging technology:
• Using SmartStream – assets housed at RIP level for
building books.
37. Binding & Production
• Casebinding
– PVA Cold glue adhesive allows for rounded spine.
– PUR (Polyurethane) allows for flexibility and strength
to heavy ink coverage and coated papers.
– Saddle Stitching allows for Library quality children’s
books.
– Covers are: printed and laminated or cloth with foil
and Jackets.
• Paperbacks
• Saddle Stitch & Comb Binding
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42. Shipping & Fulfillment
• 1500 Shipments daily.
• A shipment can be 1 book or a 1000.
Average 2.5 books.
• UPS, FedEx, USPS, Common Carrier.
• Packing list contains publisher
information: discounted pricing,
branded logo and address.
• BNB loves to be invisible.
43. Invoicing / back-up
• All shipments confirmed electronically.
• Each order has printing, binding and shipping
detail itemized.
• Invoicing by individual orders or weekly,
bi-monthly or monthly.
