Presentation Title: "The New Marketing Budget: Breaking traditional marketing allocation to build a more effective model". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).

1. The New Marketing Budget:
Breaking Traditional Marketing
Allocation to Build a More
Effective Model
Marcus Leaver, President
Sterling Publishing Co., Inc.

2. SHIFT SPENDING FROM
PRINT TO DIGITAL

4. Verso imagery
Connecting communities image or
arrows to different random web pages,
Example of animated ad and print?

8. MAKE SPENDING TITLE SPECIFIC

10. TRY NEW THINGS