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Building A Better Wrapper Brett Sandusky Director of Product Innovation Kaplan Publishing Utilizing the Data Locked Inside Digital Content to Increase “E-”  and  “P-” Book Discoverability
Metadata + Search + Digital Supply Network 011000100110100101101110011000010111001001111001001000000110001001101001011011100110000101110010011110010010000001100010011010 011000100110100101101110011000010111001001111001001000000110001001101001011011100110000101110010011110010010000001100010011010 011000100110100101101110011000010111001001111001001000000110001001101001011011100110000101110010011110010010000001100010011010 011000100110100101101110011000010111001001111001001000000110001001101001011011100110000101110010011110010010000001100010011010
Internal Database: The eBook is Metadata ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External Databases: Search Engine Optimization (SEO) and the Open Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools for Keyword Discovery and Monitoring Google Search-based Keyword Tool
Tools for Keyword Discovery and Monitoring Google Analytics
Tools for Keyword Discovery and Monitoring Social media monitoring
Tools for Keyword Discovery and Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you!

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07 making information pay 2011 -- sandusky, brent (kaplan)

  • 1. Building A Better Wrapper Brett Sandusky Director of Product Innovation Kaplan Publishing Utilizing the Data Locked Inside Digital Content to Increase “E-” and “P-” Book Discoverability
  • 2. Metadata + Search + Digital Supply Network 011000100110100101101110011000010111001001111001001000000110001001101001011011100110000101110010011110010010000001100010011010 011000100110100101101110011000010111001001111001001000000110001001101001011011100110000101110010011110010010000001100010011010 011000100110100101101110011000010111001001111001001000000110001001101001011011100110000101110010011110010010000001100010011010 011000100110100101101110011000010111001001111001001000000110001001101001011011100110000101110010011110010010000001100010011010
  • 3.
  • 4.
  • 5. Tools for Keyword Discovery and Monitoring Google Search-based Keyword Tool
  • 6. Tools for Keyword Discovery and Monitoring Google Analytics
  • 7. Tools for Keyword Discovery and Monitoring Social media monitoring
  • 8.
  • 9.