1. Distracted Driving Demonstration Project 2010 Tara Casanova, MS Preusser Research Group Edmund Hedge Connecticut Department of Transportation
2. Less Distracting Talking to a passenger Glancing at gps Talking on Hands Free Cell Talking on Hand-held Cell Texting More Distracting Distracted Driving: What is it?
3. Types of Distraction Talking to a passenger visual Glancing at gps Talking on Hands Free Cell Manual Talking on Hand-held Cell Cognitive Texting Distracted Driving: What is it?
4. Types of Distraction Talking to a passenger visual Glancing at gps Manual Talking on Hands Free Cell Talking on Hand-held Cell Cognitive Texting Distracted Driving: What is it?
5. Types of Distraction Talking to a passenger visual Glancing at gps Manual Talking on Hands Free Cell Talking on Hand-held Cell Cognitive Texting Distracted Driving: What is it?
6. Types of Distraction Talking to a passenger visual Glancing at gps Manual Talking on Hands Free Cell Talking on Hand-held Cell Cognitive Texting Distracted Driving: What is it?
7. Types of Distraction Talking to a passenger visual Glancing at gps Manual Talking on Hands Free Cell Talking on Hand-held Cell Cognitive Texting Distracted Driving: What is it?
8. Types of Distraction Talking to a passenger visual Glancing at gps Manual Talking on Hands Free Cell Talking on Hand-held Cell Cognitive Texting Distracted Driving: What is it?
9. Types of Distraction Talking to a passenger visual Glancing at gps Manual Talking on Hands Free Cell Talking on Hand-held Cell Cognitive Texting Distracted Driving: What is it?
10. In 2007 about 250 Million had cell phones or about 82% of all Americans About 50 Million had cell phone in 1997 About 1 Million had cell phone in 1987 Distracted Driving: A Growing Problem
59. 25 Crash Reporting Amend the PR-1 crash reports to include the Traffic Unit and the distracted driving attribute that applies. 1.Not Distracted 2.Electronic communication device 3.Other electronic device (GPS,DVD) 4.Outside the vehicle 5.Inside the vehicle 6. Unknown
61. 27 Law Enforcement Training Roll Call (Video) Pamphlets Peer Pressure Media training
62. Key Talking Points What Is Distracted Driving? How Serious Is the Distracted Driving Problem? What Is NHTSA Doing To Combat This Problem?Why Were Connecticut and New York Selected? What will the Campaign Look Like? How Will The Campaign Be Evaluated? What Will Law Enforcement Agencies Be Doing To Promote Officer Compliance with the Cell Phone Law? How Will the Campaign Be Paid For? How Much Revenue Do You Estimate This Campaign Will Generate For The Cities Involved? What Can the Public Do To Reduce Distracted Driving and Support This Campaign? What Can Parents Do to Keep Their Teens Safe From The Risks of Driving Distracted?
84. Change in PR1 to include distraction categories:1=not distracted 2=electronic communication device 3=other electronic device 4=other inside the vehicle 5=external distraction 6=unknown
85. Design: Observations Locations around Hartford (Hartford, East Hartford, West Hartford) and Fairfield County (Stamford, Bridgeport—comparison). 15 observation sites per location. Sites selected based on: High traffic volume Geographic dispersity 1 hour at traffic lighted intersections of the green light traffic Observed hand held use, blue tooth use, and manipulating devices.
86. Design: Awareness Surveys New Britain, Wethersfield (Hartford Area) Norwalk, Bridgeport (comparison) Pre n ≈ 1,000; post 2 n ≈500* 1 page survey * 1st and last (Post wave 4) waves will be n = 1,000
Things tha distract us from driving can be pretty much anything. Some appear t be fairly benign like talking to a passenger. We know texting canbe quite distracting, but its funny that a behavior we are pushing people towards is likely distracting also---hands free is distracting. And of course there is hand held cell use and things related to GPS devices.And certainly there are different degrees of distraction. This is a hypothetical heirarchy based on common sense and theory…not research.
Nhtsa has suggested that here are different types of distraction based on what part of the driving task is interfered with. A distracting task can interfere with vision---tkes your eyes off the road, manual operation of the vehicle—takes your hands off the wheel, or the cognitive or mental aspects of driving…takes you mind off the task.Each of these can operate by itself, and in tandem, and each at different strengths to interfere with driving
Talking to a passenger for instance uses a bit of metal engery—and maybe a tad of visual if you are one of those people who insist on looking at your passenger while talking. But for those who talk wile straight ahead…it m bit of cognitive
Checking gps uses a bit more cognition as you need to proccess the information to see where the turn is etc…and it takes your eyes off the road briefly (hopefullY
Talking on a hands free device (with voice commands spo no dialing) probably uses a good bit of cognition
Hand held has the same cognitiom but completey removes one hand from the steering wheel
The number of Americans with cell phones has grown at an extremely fast rate.and texting requires a lot of all three---type find keys look at the device.
And this relationship between the type of distraction and degree of distraction led to that degree of distraction heirarchy.
Of course if folks weren’t distracted while driving we could care less about it…but it appears that with the technological advances…and more people using thiese advances….more people are likely o be driving distracted. The number of americans owning cell phone has increased by 250X in the past 20 years. This is just cell phones…similar increases are lkikely to be seen with gps and ipods etc. You may have heard that ford was planning to put the capability to update your twitter account in the car.
Observation of people driving also inicates a growing problem. The number of people drivinag at any given time with a hand held cell has doubled in the past 8 years. .
The number of Americans with cell phones has grown at an extremely fast rate.
When looking at trend over time, some of the people are going to have these items on, GPS, phone on the floor etc, had the opportunity to be distracted, will have more distracted drivers over time…in general when this expands into the fleet-opportunity of distraction is there.
We know who these people are.
Sample based survey, not in every county, not in every city, this is not representative of state use. Made to be representative of the nation.
Hard to say who’s doing it, everyone is doing it!
Day of week time of day doesn’t matter
An Examination of Driver Distraction as Recorded in NHTSA Databases, September 2009Driver Distraction: A Review of the Current State-of-Knowledge, April 2008 this is where state data would have been if state data would have been available-so many differences from state to state
The number of Americans with cell phones has grown at an extremely fast rate.
Will try to do crash data but don’t know how it works in, don’t have a pre/post, will know how many crashes we have due to distraction for this demonstration. Don’t know how it will fit in
Odd significant increase in self reported talking despite observation in Hartford
Significant increase in Hartford
Significant increase in Hartford and Bridgeport
Significant in all (but obviously huge in Hartford). PIOH,TITO Just Drive DTF, TTCW No Phone Zone I Promise NTDD all sig also---same in bport except I promise.
