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SPECIALIZED KNOWLEDGE
     Is The Most Valuable
Information You Can Possess
  That Insures A Lifetime Of
Success and Accomplishment


 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   1
PERSONAL
EXPERIENCES OR
OBSERVATIONS Is
 The Fourth Step
  Toward Riches
  Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™   2
There Are Two
    Kinds Of Knowledge
• General
• Specialized


 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   3
General Knowledge Is Of But Little
Use In The Accumulation Of Money
• The faculties of the great universities possess
  practically every form of general knowledge
  known to civilization.
• Most of the professors have but little or no money.
• They specialize on teaching knowledge, but they
  do not specialize on the organization, or the use
  of knowledge.



   Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   4
KNOWLEDGE IS NOT
             POWER
• KNOWLEDGE will not attract money,
  unless it is organized, and intelligently
  directed, through practical PLANS OF
  ACTION, to the DEFINITE END of
  accumulation of money.
• Lack of understanding of this fact has been
  the source of confusion to millions of people
  who falsely believe that “knowledge is
  power.”
  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   5
KNOWLEDGE IS NOT
             POWER
• Knowledge is only potential
  power.
• It becomes power only when, and
  if, it is organized into definite plans
  of action, and directed to a definite
  end.

  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   6
This “Missing Link” In All Systems
      Of Education Known To
Civilization Today, May Be Found
  In The Failure Of Educational
    Institutions To Teach Their
 Students How To Organize And
   Use Knowledge After They
              Acquire It
  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   7
Education Without Action
       Is Wasted Effort
• The word “educate” is derived from the
  Latin word “educo,” meaning to educe, to
  draw out, to DEVELOP FROM WITHIN.
• An educated man is not, necessarily, one
  who has an abundance of general or
  specialized knowledge.


  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   8
Education Without Action
       Is Wasted Effort
• An educated man is one who has so
  developed the faculties of his mind that he
  may acquire anything he wants, or its
  equivalent, without violating the rights of
  others.



  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   9
Henry Ford Said, “WHY I Should
Clutter Up My Mind With General
Knowledge, For The Purpose Of
Being Able To Answer Questions,
 When I Have Men Around Me
      Who Can Supply Any
     Knowledge I Require?”

 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   10
Knowing Where To Find
     Specialized Knowledge Is Key
• Any man is educated who knows where to
  get knowledge when he needs it, and how
  to organize that knowledge into definite
  plans of action.
• Through the assistance of his “Master
  Mind” group, Henry Ford had at his
  command all the specialized knowledge he
  needed to enable him to become one of
  the wealthiest men in America.
  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   11
Knowing Where To Find
  Specialized Knowledge Is Key
• It was not essential you have your mind
  filled with knowledge you don’t need at that
  moment in time.
• To turn your DESIRE into your dream, you
  need SPECIALIZED KNOWLEDGE of the
  service, merchandise, or profession you
  intend to offer in return for your dream.

  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   12
Knowing Where To Find
 Specialized Knowledge Is Key
• You may need much more specialized
  knowledge than you have the ability or the
  inclination to acquire.
• If this should be true, you bridge your
  weakness with the aid of your “Master
  Mind” group.


  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   13
The Accumulation Of Great Fortunes
  Calls For POWER, And Power Is
Acquired Through Highly Organized
      And Intelligently Directed
  Specialized Knowledge, But That
 Knowledge Does Not, Necessarily,
 Have To Be In The Possession Of
  The Man Who Accumulates The
              Fortune.

      Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™   14
You Have Hope To Attain
Your Dream Even If You
Don’t Personally Possess
    All the Technical
 Information You Need.

Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   15
• Men and women sometimes go through life
  suffering from “inferiority complexes.
• They are not people of “education.”
• Those who can organize and direct a “Master
  Mind” group of individuals who possess
  knowledge useful in the accumulation of money,
  will succeed.
• SPECIALIZED KNOWLEDGE is among the
  most plentiful, and the cheapest forms of
  service available.
  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   16
It Pays To Know How To
              Purchase Knowledge
• Decide the sort of specialized knowledge
  you require.
• Determine the purpose it is needed.
• Find accurate information concerning
  dependable sources of knowledge.
• Your own experience and education


  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   17
Reliable Sources Of
               Important Information
• The experiences and education available
  through cooperation of others in your Master
  Mind Group.
• Colleges and Universities
• Public Libraries through books and
  periodicals
• Special Training Courses through night
  schools and home study schools in
  particular.
   Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   18
As Knowledge Is Acquired
It Must Be Organized And
    Put Into Use, For A
Definite Purpose, Through

                   Practical Plans

 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   19
• Knowledge has no value except that which
  can be gained from its application toward
  some worthy end.
• College degrees are not valued more highly
  because they represent nothing but
  miscellaneous knowledge.
• Successful business people never stop
  acquiring specialized knowledge related to
  their major purpose, business, or
  profession.
  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   20
• Those who are not successful usually
  make the mistake of believing that the
  knowledge acquiring period ends
  when one finishes school.
• The truth is that schooling does but little
  more than to put one in the way of learning
  how to acquire practical knowledge.


  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   21
Specialists Must Be
                Searched For
• The order of the day is SPECIALIZATION!
• Hire people who have specialized
  knowledge in your specialized field.




  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   22
Students Who Are Well-
 Rounded Are Valuable More
  Valuable Than Academic
  Eggheads Because They
• Were active on the campus.
• Got along with all kinds of people.
• Did an adequate job with their studies.


  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   23
Companies Are Interested
Finding Individuals Who Can
Make Exceptional Progress In
Management Work Because
      Of Their Character,
 Intelligence And Personality

     Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™   24
Apprenticeship Programs that
    Provide Specialized
 Knowledge Are Beneficial
•   Night schools
•   Correspondence schools
•   Trade schools
•   Home study with consultation

    Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   25

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Think and Grow Rich Specialized Knowledge Part1

  • 1. SPECIALIZED KNOWLEDGE Is The Most Valuable Information You Can Possess That Insures A Lifetime Of Success and Accomplishment Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 1
  • 2. PERSONAL EXPERIENCES OR OBSERVATIONS Is The Fourth Step Toward Riches Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™ 2
  • 3. There Are Two Kinds Of Knowledge • General • Specialized Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 3
  • 4. General Knowledge Is Of But Little Use In The Accumulation Of Money • The faculties of the great universities possess practically every form of general knowledge known to civilization. • Most of the professors have but little or no money. • They specialize on teaching knowledge, but they do not specialize on the organization, or the use of knowledge. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 4
  • 5. KNOWLEDGE IS NOT POWER • KNOWLEDGE will not attract money, unless it is organized, and intelligently directed, through practical PLANS OF ACTION, to the DEFINITE END of accumulation of money. • Lack of understanding of this fact has been the source of confusion to millions of people who falsely believe that “knowledge is power.” Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 5
  • 6. KNOWLEDGE IS NOT POWER • Knowledge is only potential power. • It becomes power only when, and if, it is organized into definite plans of action, and directed to a definite end. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 6
  • 7. This “Missing Link” In All Systems Of Education Known To Civilization Today, May Be Found In The Failure Of Educational Institutions To Teach Their Students How To Organize And Use Knowledge After They Acquire It Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 7
  • 8. Education Without Action Is Wasted Effort • The word “educate” is derived from the Latin word “educo,” meaning to educe, to draw out, to DEVELOP FROM WITHIN. • An educated man is not, necessarily, one who has an abundance of general or specialized knowledge. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 8
  • 9. Education Without Action Is Wasted Effort • An educated man is one who has so developed the faculties of his mind that he may acquire anything he wants, or its equivalent, without violating the rights of others. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 9
  • 10. Henry Ford Said, “WHY I Should Clutter Up My Mind With General Knowledge, For The Purpose Of Being Able To Answer Questions, When I Have Men Around Me Who Can Supply Any Knowledge I Require?” Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 10
  • 11. Knowing Where To Find Specialized Knowledge Is Key • Any man is educated who knows where to get knowledge when he needs it, and how to organize that knowledge into definite plans of action. • Through the assistance of his “Master Mind” group, Henry Ford had at his command all the specialized knowledge he needed to enable him to become one of the wealthiest men in America. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 11
  • 12. Knowing Where To Find Specialized Knowledge Is Key • It was not essential you have your mind filled with knowledge you don’t need at that moment in time. • To turn your DESIRE into your dream, you need SPECIALIZED KNOWLEDGE of the service, merchandise, or profession you intend to offer in return for your dream. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 12
  • 13. Knowing Where To Find Specialized Knowledge Is Key • You may need much more specialized knowledge than you have the ability or the inclination to acquire. • If this should be true, you bridge your weakness with the aid of your “Master Mind” group. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 13
  • 14. The Accumulation Of Great Fortunes Calls For POWER, And Power Is Acquired Through Highly Organized And Intelligently Directed Specialized Knowledge, But That Knowledge Does Not, Necessarily, Have To Be In The Possession Of The Man Who Accumulates The Fortune. Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™ 14
  • 15. You Have Hope To Attain Your Dream Even If You Don’t Personally Possess All the Technical Information You Need. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 15
  • 16. • Men and women sometimes go through life suffering from “inferiority complexes. • They are not people of “education.” • Those who can organize and direct a “Master Mind” group of individuals who possess knowledge useful in the accumulation of money, will succeed. • SPECIALIZED KNOWLEDGE is among the most plentiful, and the cheapest forms of service available. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 16
  • 17. It Pays To Know How To Purchase Knowledge • Decide the sort of specialized knowledge you require. • Determine the purpose it is needed. • Find accurate information concerning dependable sources of knowledge. • Your own experience and education Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 17
  • 18. Reliable Sources Of Important Information • The experiences and education available through cooperation of others in your Master Mind Group. • Colleges and Universities • Public Libraries through books and periodicals • Special Training Courses through night schools and home study schools in particular. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 18
  • 19. As Knowledge Is Acquired It Must Be Organized And Put Into Use, For A Definite Purpose, Through Practical Plans Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 19
  • 20. • Knowledge has no value except that which can be gained from its application toward some worthy end. • College degrees are not valued more highly because they represent nothing but miscellaneous knowledge. • Successful business people never stop acquiring specialized knowledge related to their major purpose, business, or profession. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 20
  • 21. • Those who are not successful usually make the mistake of believing that the knowledge acquiring period ends when one finishes school. • The truth is that schooling does but little more than to put one in the way of learning how to acquire practical knowledge. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 21
  • 22. Specialists Must Be Searched For • The order of the day is SPECIALIZATION! • Hire people who have specialized knowledge in your specialized field. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 22
  • 23. Students Who Are Well- Rounded Are Valuable More Valuable Than Academic Eggheads Because They • Were active on the campus. • Got along with all kinds of people. • Did an adequate job with their studies. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 23
  • 24. Companies Are Interested Finding Individuals Who Can Make Exceptional Progress In Management Work Because Of Their Character, Intelligence And Personality Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™ 24
  • 25. Apprenticeship Programs that Provide Specialized Knowledge Are Beneficial • Night schools • Correspondence schools • Trade schools • Home study with consultation Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 25