Presentation of Lekshmy Parameswaran in the framework of the Design Thinking workshop Biocat organized a workshop (January 24, 2014, dHUB Building, Barcelona) about the application of Design Thinking in Health, a strategic topic with strong growth potential. The goals of the event are to provide a general overview of the methodology - considered by some as a true “work philosophy” for problem solving - as well as to explain its origins, fields of application, main benefits and to identify opportunities to innovate in health.

1. + providing fuel for health care innovation
!
Biocat Design Thinking in Health Workshop
Barcelona dHUB, 24th January 2014
©fuelfor 2014

2. About fuelfor
360° health
Improving the way people experience every aspect of health
©fuelfor 2014

3. Our health care expertise
Radiology
!
!
!
Cardiology
!
!
!
Oncology
!
!
!
!
!
!
Healthcare IT
!
Ophthalmology
+ X-ray
+ Magnetic Resonance
+ Computer Tomography
Pregnancy care
+ Cardiac ICU
+ Cardiac EMS
+ Heart failure management
Personal health
!
!
+ Nuclear Medicine
+ Radiation Therapy
+ Chemo therapy
+ Psycho-social Care
+ Mammo screening
+ CRC screening
!
+ Reading room
!
+ Lasik surgery
!
!
!
!
!
!
!
!
Consumer wellness
!
!
!
!
Regional health
!
!
!
Palliative care
+ Neonatal ICU
+ Ultrasound screening
+ Labor and delivery
!
+ Obesity
+ Telemedicine
+ Elderly care
+ Rehabilitation care
!
+ Body & beauty care
+ Sleep health
+ Work-life Balance
+ Active Ageing
!
+ Access infrastructure
+ Healthy city
+ Organisational change
!
+ Hospice design
!
!
©fuelfor 2014

4. Our global experience
USA
+ Edward Heart Hospital, Chicago
+ Lutheran General, Chicago
+ St. Josephs Hospital, Burbank
+ St. Vincents Hospital, New York
+ Washington Hospital Center, DC
+ St. Francis Hospital, Indiannapolis
+ Hoag Hospital, Newport Beach
Europe
+ AMC, Amsterdam
+ EKZ, Amsterdam
+ UMC, Utrecht
+ UMCG, Groningen
+ Catharina Hospital, Eindhoven
+ NKI, Amsterdam
+ University Hospital, Leuven
+ Marzahn Hospital, Berlin
+ Hôpital Privé d’Antony, Paris
+ S.S. Trinità Hospital, Fossano
+ S.Croce Hospital, Mondovi
+ Matia Foundation, Zarautz
+ Matia Foundation, San Sebastian
+ Hospital Del Mar, Barcelona
+ Sant Joan De Deu, Barcelona
+ WGH, Edinburgh
+ Ardmillan Breast Clinic, Edinburgh
Asia
+ Parkway Mount Elizabeth, Singapore
+ Tan Tock Seng Hospital, Singapore
+ Khoo Teck Puat Hospital, Singapore
+ SMG Paragon Lasik Clinic, Singapore
+ Raffles Hospital, Singapore
+ NCCS, Singapore
+ AWWA, Singapore
+ Dover Park Hospice, Singapore
+ Assisi Hospice, Singapore
+ St.Joseph’s Hospice, Singapore
+ Deep Hospital, Ludhiana
+ Iqbal Nursing Home, Ludhiana
+ KMCH, Coimbatore
+ Women’s Center, Coimbatore
+ AIMS, Cochin
©fuelfor 2014

5. Our Design Thinking process for Healthcare
Innovation Strategy
Defining an innovation framework
Design Research
Framing the problem, defining the brief
Field research to generate insights
Synthesising findings
Experience Design
Creating experience
journeys to identify opportunities
Concept generation & Creative prototyping
Design development & User testing
Implementing experience design
solutions
©fuelfor 2014

6. Why Healthcare can benefit from Design Thinking
- Healthcare challenges are
complex and systemic.
- Healthcare demands empathy
with people.
!
!
- Healthcare challenges require
multiple disciplines to collaborate.
!
- Healthcare is broken and
requires a paradigm-shift.
©fuelfor 2014

7. Research toolkit for understanding people and health
ethnographic observation
design trigger cards
multi stakeholder sessions
experience mapping
service shadowing
participatory interviews
trend and socio cultural research
spatial mapping
co-creation workshops
©fuelfor 2014

8. Design toolkit for creating new healthcare experiences
interaction prototyping
scenario mapping
concept sketching
spatial mockup sketching
user scenario visualisation
service prototyping
3D spatial and atmosphere prototyping
3D concept visualisation
concept generation workshops
©fuelfor 2014

9. Portfolio I products, services and spaces
©fuelfor 2014

10. Case studies I Improving the experience of waiting
Client: Strategic design exploration
Spain Time: 2010
Project Description: A project to
improve the experience of waiting in
healthcare environments; expert and
fieldwork insights were translated to
an integrated system concept:
furniture, mobile apps, services,
spaces and communication concepts.
Project duration: 2 months
©fuelfor 2014
2013

11. Case studies I Improving the experience of waiting
Challenge
Approach
Outcome
The experience of waiting in healthcare is a
typical ‘pain point’ in most health systems the
world over - it feels like wasted time.
Primary and secondary design research
revealed a set of 6 driving insights to inform
and inspire the design team.
An experience design scenario was designed and
visualised containing waiting spaces, furniture,
services and applications that aim to make
waiting time feel productive and more
comfortable.
!
!
!
!
!
!
©fuelfor 2014
2013

12. Case studies I Improving the experience of waiting
©fuelfor 2014
2013

13. Case studies I Hospitable Hospice
Client: Lien Foundation & ACM Foundation
Time: 2013
Project Description: A strategic design
project to rethink and redesign the inpatient hospice care experience for
patients, loved ones and care teams in
Singapore.
Project duration: 9 months
©fuelfor 2014
©fuelfor 2014
2013

14. Case studies I Hospitable Hospice
©fuelfor 2014

15. Case studies I Hospitable Hospice
Challenge
Approach
Outcome
Hospices have a negative image in society
despite their compassionate and skillful efforts
to care for people at the end of life. And yet
with increasingly ageing populations the
demographics alone force us to rethink the way
end-of-life care is delivered and experienced.
The team considered patient journeys from
point of referral to hospice, daily life within
hospices, handling the moment of death and
following the family´s bereavement process. 16
key insights were identified and translated to
opportunities to improve and impact the
products, services, spaces and communication
around hospice care.
A design handbook and media launch presented
a vision for the Hospitable Hospice of the future;
7 concepts were articulated that support a more
open, personal and easier-to-navigate end-of-life
experience. 24 universal experience design
principles provide the building blocks for creating
future services and spaces.
!
!
!
!
!
©fuelfor 2014

16. Case studies I Hospitable Hospice
©fuelfor 2014

17. Case studies I Hospitable Hospice
©fuelfor 2014

18. Case studies I Design Thinking & Innovation Academy
Client: DesignSingapore
Time: 2012
Project Description: A program
to introduce healthcare industry
stakeholders to the value that
Design Thinking and
collaboration with designers can
bring to healthcare innovation.
Project duration: 1 year
©fuelfor 2014

19. Case studies I Design Thinking & Innovation Academy
©fuelfor 2014

20. Case studies I Design Thinking & Innovation Academy
Parkway I SMG I TTSH I KTPH I NCCS I AWWA I Excelpoint I NHG Polyclinics I Raffles Medical
©fuelfor 2014
2013

21. Thank You!
Please contact us for further details:
!
fuelfor Barcelona
+34 620 838 110 I C. Zamora 46, 6/2, 08005 Barcelona, Spain
!
fuelfor Singapore
+65 903 66 103 I Office Studio Unit 4, National Design Centre,
111 Middle Road, Singapore 188969
Twitter: @fuelfor I contact@fuelfor.net I www.fuelfor.net
©fuelfor 2014