STRATEGIC BRAND CONSULTANTS LAW FIRMSMARKETING PROPOSAL

STRATEGIC
BRAND
CONSULTANTS LAW FIRMSMARKETING PROPOSAL 2012

LAW FIRMSMARKETING PROPOSAL 2012
STRATEGIC
BRAND
CONSULTANTS
LAW FIRMS MARKETING PROPOSAL 2012
ON-LINE ENVIRONMENT
ADVERTISING
PUBLIC RELATIONS
MARKETING COLLATERAL
EVENTS / EXPOS
“ While word-of-mouth is a significant factor in driving new business, choosing a lawyer is a personal decision based on a sense of fit and comfort. When someone needs your services,
they likely are experiencing a significant or life-changing event and need further validation that you’re the right resource before picking up the phone.
A marketing campaign can tell a more dynamic story about your professionalism, your practice, and your style, helping clients to understand what the experience of working with you
will be like. ”

STRATEGIC
BRAND
CONSULTANTS
COMPETITOR LANDSCAPE
BEUKMAN & ASSOCIATESA
THE WHO IS DOING WHAT?
• Years of Service: 28
01 WHAT SETS BEUKMAN & ASSOCIATES APART
“We are a firm who pride ourselves in providing personalised service in all aspects of law, conveyancing, debt collections and
evictions, both residential and commercial”
02 SPECIALTIES
Collections, Conveyancing, Criminal, Debt Collections, Divorce, Evictions, General Practice, Leases, Liquidation, Litigation (Civil),
Litigation (Criminal), Litigation (General), Litigation (High Court), Litigation (Magistrates Court), Matrimonial, Notaries Public, Property
Law, Rehabilitations, Sectional Title, Sequestrations, Wills
03 MEDIA USAGES

STRATEGIC
BRAND
CONSULTANTS
DE KOCK & ASSOCIATES INCB
01 WHAT SETS DE KOCK & ASSOCIATES APART
“We do not only practice law, we understand it”
02 SPECIALTIES
3rd Party claims, Access to Children, Administrative Law, Adoption, Arbitration, Association Agreements, Business Law, Capital Gains Tax, Civil,
Collections, Commercial, Commercial Drafting, Company Law, Company Registrations, Construction, Contracts, Conveyancing, Criminal, Curatorship /
Curator Bonis, Debt Collections, Divorce, Divorce Mediation, Drunk Driving, Employment Law, Estates, Evictions, Family Law, Foreclosures, Franchising,
Fraud, General Practice, High Court Practice, Industrial Relations, Insolvency, Insurance Law, Intellectual Property, Labour Law, Leases, Licensing,
Liquidation, Liquor Law, Litigation (Civil), Litigation (Commercial), Litigation (Constitutional), Litigation (Corporate), Litigation (Criminal), Litigation (General),
Litigation (High Court), Litigation (Insurance), Litigation (Magistrates Court), Maintenance, Matrimonial, Mediation, Municipal Law, MVA Claims,
Partnership Agreements, Patents, Personal Injury, Planning Law, Property Law, Rehabilitation Orders, Rehabilitations, Sale of Business, Sectional Title,
Sequestrations, Shareholders Agreements, Town Planning, Trademarks, Transport Law, Trusts, White Collar Crime, Wills
03 MEDIA USAGES

STRATEGIC
BRAND
CONSULTANTS
DU PLESSIS & HOFMEYR INC.C
01 WHAT SETS DU PLESSIS & HOFMEYR INC. APART
“Established in 1992.We have since then, outgrown our original premises, but our mission remains the same: personalized service to every client -
individual or corporate, South African or international.”
02 SPECIALTIES
3rd Party claims, Administrative Law, Association Agreements, Business Law, Civil, Collections, Commercial, Commercial Drafting, Company
Registrations, Construction, Contracts, Conveyancing, Corporate, Debt Collections, Deceased Estates, Divorce, Divorce Mediation, Employee Benefits,
Estates, Family Law, Insurance Law, Labour Law, Leases, Liquidation, Liquor Law, Litigation (Civil), Matrimonial, Mediation, Partnership Agreements,
Personal Injury, Property Law, Sectional Title, Sequestrations, Town Planning, Township Establishment, Trusts, Wills
03 MEDIA USAGES

STRATEGIC
BRAND
CONSULTANTS
HANNES PRETORIUS, BOCK & ISAACSD
01 WHAT SETS HANNES PRETORIUS, BOCK & ISAACS APART
"Professional service with a personal touch, Hannes Pretorius Bock & Isaacs Attorneys are specialist divorce attorneys situate in Somerset West,
Western Cape, South Africa”
02 SPECIALTIES
3rd Party claims, Arbitration, Bankruptcy Law, Business Law, Children’s Rights, Civil, Collections, Commercial, Commercial Drafting, Company Law,
Contracts, Conveyancing, Corporate, Criminal, Curatorship / Curator Bonis, Debt Collections, Deceased Estates, Divorce, Drunk Driving, Estates,
Evictions, Family Law, Foreclosures, General Practice, High Court Practice, Insolvency, Insurance Law, Labour Law, Leases, Liquidation, Liquor Law,
Litigation (General), Litigation (High Court), Litigation (Magistrates Court), Maintenance, Matrimonial, Municipal Law, MVA Claims, Personal Injury,
Professional negligence, Property Law, Rehabilitation Orders, Rehabilitations, Sale of Business, Sectional Title, Sequestrations, Trusts, Wills
03 MEDIA USAGES

STRATEGIC
BRAND
CONSULTANTS
MORKEL OLIVER P DU TOITE
“The company is 10 years old and we still believe in giving our clients individual attention, which will always be the way we conduct our business. We
also take care of overseas clients, where the personal touch is our speciality.
01 WHAT SETS MORKEL OLIVER P DU TOIT APART
We specialise in Developments, Third Party Claims and assist clients in finding properties, arranging finance and generally taking care of all their needs
under one roof.”
02 SPECIALTIES
3rd Party claims, Access to Children, Agriculture, Anti-counterfeiting, Anti-discrimination, Arbitration, Association Agreements, Banking, Black
Empowerment, Civil, Commercial, Commercial Drafting, Company Law, Contracts, Conveyancing, Criminal, Custody, Debt consolidation, Deceased
Estates, Divorce, Estates, Exchange control, Finance (Corporate), Finance (Project), Fishing Industry, High Court Practice, Human rights, Insolvency,
Intellectual Property, International Transactions , Leases, Liquidation, Litigation (Civil), Litigation (Commercial), Litigation (Constitutional), Litigation
(Corporate), Litigation (Criminal), Litigation (General), Litigation (High Court), Litigation (Magistrates Court), MVA Claims, Property Law, Rehabilitation
Orders, Sectional Title, Sequestrations, Shareholders Agreements, Town Planning, Township Establishment, Trusts
03 MEDIA USAGES

STRATEGIC
BRAND
CONSULTANTS
RAYMOND MCCREATH INCF
Every Monday night the firm presents a program on Radio Tygerberg in terms whereof members of the community can phone in and request advice on
legal problems. This service is provided free of charge.
01 SPECIALTIES
3rd Party claims, Access to Children, Administrative Law, Anti-discrimination, Arbitration, Childrens Rights, Civil, Climate Change & Carbon Trading ,
Collections, Commercial, Competition Law, Conservation and Wildlife, Constitutional, Constitutional Class Actions, Conveyancing, Copyright, Criminal,
Custody, Debt Collections, Deceased Estates, Divorce, Drunk Driving, Employment Equity, Employment Law, Energy Law, Environmental Law, Estates,
Evictions, Family Law, General Practice, Heritage Law, High Court Practice, Human rights, Insolvency, Intellectual Property, Labour Law, Liquidation,
Litigation (Civil), Litigation (Commercial), Litigation (Constitutional), Litigation (Criminal), Litigation (High Court), Litigation (Insurance), Litigation
(Magistrates Court), Local Government Law, Maintenance, Matrimonial, Mediation, Medical Negligence, MVA Claims, Notaries Public, Personal Injury,
Planning Law, Professional negligence, Property Law, Provincial Government, Rehabilitations, Sale of Business, Sequestrations, Sexual Harassment, Town
Planning, Trademarks, Trusts, Waste Law, Wills, Wrongful Death
02 MEDIA USAGES

STRATEGIC
BRAND
CONSULTANTS
KAREL BRINK & ASSOCIATEG
01 SPECIALTIES
Access to Children, Arbitration, Blacklistings, Childrens Rights, Civil, Consumer Law, Divorce, Divorce Mediation, Drunk Driving, Evictions, Family Law, High
Court Practice, Liquor Law, Litigation (Civil), Litigation (Constitutional), Litigation (General), Litigation (High Court), Litigation (Insurance), Litigation
(Magistrates Court), Maintenance, Matrimonial, Personal Injury
02 MEDIA USAGES

STRATEGIC
BRAND
CONSULTANTS
LOMBAARD BURGERH
01 WHAT SETS LOMBAARD BURGER APART
“The firm is 11 years old and we still believe in giving our clients personal attention”
02 SPECIALTIES
3rd Party claims, Access to Children, Adoption, Childrens Rights, Civil, Commercial, Company Registrations, Contracts, Conveyancing, Criminal, Custody,
Deceased Estates, Divorce, Divorce Mediation, Drunk Driving, Employment Law, Estates, Evictions, Family Law, Fraud, General Practice, High Court
Practice, Labour Law, Leases, Litigation (Civil), Litigation (Criminal), Litigation (General), Litigation (High Court), Litigation (Magistrates Court), Maintenance,
Matrimonial, Mediation, MVA Claims, Partnership Agreements, Personal Injury, Property Law, Sale of Business, Sectional Title, Sexual Harassment,
Trusts, Wills
03 MEDIA USAGES

STRATEGIC
BRAND
CONSULTANTS
LANDSBERG & ASSOCIATESI
Landsberg & Associates is a small but specialized law firm located in Somerset West in the greater Cape Town metropole, in South Africa.
01 WHAT SETS LANDSBERG & ASSOCIATES APART
“Founded in 1980, the firm serves a niche market in the world of yachting.”
02 SPECIALTIES
Yachting Law, Contract Law, Yacht Registrations, Company formations, Fractional Ownership, International connections, Personal Service
03 MEDIA USAGES

STRATEGIC
BRAND
CONSULTANTS
MILLER BOSMAN LE ROUX HILL INCJ
Miller Bosman Le Roux Hill Incorporated was established in 1970 from a sole proprietary based in the Strand. In the 40 years of its existence, the
company has built a solid reputation as a world class legal service provider. Although consulting to clients the world over, the firm remains committed to its local
community. Its involvement extends from sponsorships and local investment to grass roots participation by the directors and staff; with community projects, school
boards, community organizations and sports clubs amongst its beneficiaries. The firm has established a pro-bono office in Macassar, providing legal advice and
assistance to disadvantaged people.
Miller Bosman Le Roux Hill Incorporated is an integrated law firm whose membership reflects the rich diversity of South African culture. Its directors and staff
represent most South African ethnicities, and are fully committed to the upliftment of historically disadvantaged people.
01 WHAT SETS MILLER BOSMAN LE ROUX APART
• Long-established and well respected in Cape Town and its locality
• Long-established and well respected in Cape Town and its locality
• Strong litigation, commercial and property departments
• Hands-on involvement of senior practitioners
• High level of experience
• Professional but personal approach to clients
• BEE credentials
• Economical business proposition

STRATEGIC
BRAND
CONSULTANTS
02 SPECIALTIES
3rd Party claims, Access to Children, Administrative Law, Arbitration, Association Agreements, Bankruptcy Law, Bills of Legal
Costs, Blacklistings, Capital Gains Tax, Childrens Rights, Civil, Collections, Commercial, Commercial Drafting, Company Law,
Company Registrations, Competition Law, Constitutional, Construction, Consumer Law, Contracts, Conveyancing, Copyright,
Corporate, Criminal, Custody, Debt Collections, Deceased Estates, Designs and Copyrights, Disability, Divorce, Divorce
Mediation, Drunk Driving, Emotional Will, Employee Benefits, Employee Share Incentive Schemes, Employment Law, Estates,
Evictions, Family Law, Foreclosures, Fraud, General Practice, High Court Practice, Human rights, Insolvency, Intellectual
Property, Labour Law, Leases, Liquidation, Litigation (Civil), Litigation (Commercial), Litigation (Corporate), Litigation (Criminal),
Litigation (General), Litigation (High Court), Litigation (Magistrates Court), Maintenance, Matrimonial, Mediation, Medical
Negligence, MVA Claims, Notaries Public, Partnership Agreements, Patents, Personal Injury, Professional negligence, Property
Law, Rehabilitation Orders, Sale of Business, Sectional Title, Sequestrations, Shareholders Agreements, Town Planning, Township
Establishment, Trademarks, Trusts, White Collar Crime, Wills
03 MEDIA USAGES

STRATEGIC
BRAND
CONSULTANTS
SMITH TABATA BUCHANAN BOYES ATTORNEYSK
STBB Smith Tabata Buchanan Boyes is a firm of solution-driven attorneys that provide our clients with national access to affordable legal services around
South Africa. We have established an excellent reputation for providing practical advice on a wide range of legal matters and are known to real estate
professionals as a leading conveyaning and property law firm. Our dedication in offering our clients a professional service of the highest standard has
taken this traditional practice into arguably the largest property law practice in South Africa, providing personalised service from ten branches situated
throughout the Western Cape, Johannesburg, King Williams Town, East London and Durban. We realise that timing is everything in a property transaction
and accordingly we strive to ensure that every transaction is registered timeously, with the client being able to follow the transaction every step of the
way by making use of our state of the art online tracking facility on our website.
01 WHAT SETS SMITH TABATA BUCHANAN BOYES ATTORNEYS APART
“Is a firm of business-minded lawyers which was established in 1900. At present, the firm consists of approximately 60 professionals
practising from 10 offices throughout South Africa.”

STRATEGIC
BRAND
CONSULTANTS
02 SPECIALTIES
LITIGATION: all aspects connected to bad debt recovery, all aspects of civil litigation, arbitration and mediation proceedings attachment of property and sales in execution, building
and construction disputes, criminal matters (including bail applications), liquidation and sequestration applications, maritime law, rehabilitation applications.
COMMERCIAL AND CORPORATE LAW: advertising law, black economic empowerment (BEE), business law, competition law, cross border transactional work, due diligence
investigations, formation and registration of companies close corporations, formation of charitable organisations, internet and e-commerce law, liquor license applications mergers and
acquisitions, pension fund law.
PROPERTY LAW: all aspects of conveyancing, deeds registry and surveyor generals, office searches, drafting of property agreements, deeds of sale, building agreements and leases,
foreclosures, opening of sectional title registers, property development, registration and cancellation of mortgage, and notarial bonds, registration of land consolidations and
subdivisions servitudes, share block transactions, township registration and group housing developments
ESTATES AND TRUSTS: curatorship appointments, drafting of wills, estate planning, the administration of deceased estates, the registration and administration of trusts
FAMILY LAW: antenuptial contracts, custody proceedings, divorce mediation, divorce proceedings
LABOUR LAW: alternative dispute resolution, collective and recognition agreements, contracts of employment, employment policies and practices, labour and industrial disputes,
labour law training, retrenchments
PERSONAL INJURY AND INSURANCE LAW: insurance claims and disputes, personal injury litigation, professional indemnity claims
03 MEDIA USAGES

There are five "mainstream" marketing methods that will help grow your practice.
• Referral Methods and Strategies: Applies to every Attorney and every practice.
• Internet Strategies: (Not just a website) Applies to any major practices.
• Yellow Pages and Business Listings Advertising: Works well for all practice but does not create
creditability.
• Television Ads: Applies to very specific national practices to create creditability.
• Radio Ads: Works well if applied to specific practice within areas and geographical locations only
While word-of-mouth is a significant factor in driving new business, choosing a lawyer is a personal
decision based on a sense of fit and comfort. When someone needs your services, they likely are
experiencing a significant or life-changing event and need further validation that you’re the right
resource before picking up the phone. A marketing campaign can tell a more dynamic story about your
professionalism, your practice, and your style, helping clients to understand what the experience of
working with you will be like.
MARKETING METHODS FOR THE
MODERN ATTORNEY
STRATEGIC
BRAND
CONSULTANTS
MARKETING METHODS / TACTICS
A
Consider your current client mix. Is this the kind of business that you enjoy most, and that is the most
profitable for your firm? A custom marketing campaign can help you attract more of the clients and
cases you want to have. Through tailored copy and design, your marketing campaign will help you more
quickly convert your most qualified prospects into clients.
YOUR FIRM IS ALREADY BUSY AND
YOU'RE WORRIED ABOUT TAKING
ON ADDITIONAL CASE LOAD.
B

Adlab are fully customized to support your individual business objectives within your budget. Our media
planning and strategic marketing approach allow you start at the right level for your firm today, then
grow your marketing as your firm expands.
In regards to the amount you're going to spend, here is the golden rule:
You must spend between 2% - 15% of your yearly revenue. This amount is not open for discussion or
debate - it is a rule - and it applies to any size practice.
Spend less than 2% a year and you're just as happy-as-can-be, not interested in any growth and will
never see any.
Spend more than 15% a year - You're throwing money away and fattening someone else's wallet.
Here's a breakdown of what Attorneys should spend, whether you're just starting a practice, have been
practicing for a few years, or have had an established practice for more than a decade.
• You've been Practicing For a Decade or Longer: At a minimum, you should be spending 2% and no
more than 5% - a large percentage of your business is coming by way of referrals. In this stage you
should be defending your position within the market.
• You've been Practicing for a Few Years: At a minimum, you should be spending 5% and no more than
10% - you're in a "growth stage", and the only way to do that is by taking clients away from others.
• Just Starting Out: At a minimum, you should be spending 10% and no more than 15%. You're in the
"sink or swim" mode. If your business plans don't include a budget item for marketing, you're going to
sink or hang on and starve. Even if you have to borrow the money, invest in marketing your practice.
Do it smartly and it'll be the best money you ever spent.
YOU'RE CONCERNED ABOUT
THE COST OF CREATE OR
MAINTAINING A MARKETING
CAMPAIGN.
STRATEGIC
BRAND
CONSULTANTS
MARKETING METHODS / TACTICS
C

ADVERTISING
Advertising should not be deceptive or misleading by
anything said or unsaid
Extravagant language is distasteful and should be
avoided.
The use of comparative adjectives and adverbs should
be avoided
Superlatives, puffery and hyperbole are
inappropriate to attorney's advertising;
Denigration and disparagement of competitors is
distasteful and will bring the profession into disrepute;
Imitation of the advertisements of other attorneys
should be avoided
Advertisements by attorneys should not in any way
encourage or be likely to encourage litigation.
ADVERTISING REGULATIONS
STRATEGIC
BRAND
CONSULTANTS
ADVERTISING REGULATIONS / CAN DO
A
The self regulatory body in South Africa is the ASA.
The ASA code applies to all advertising, including
advertising by attorneys.
The ASA acts on complaints and, in extreme cases,
may require all media to ban advertising by delinquent
advertisers.
At Adlab we follow the guidelines of THE CAPE LAW
SOCIETY to plan and implement a marketing strategy.
SALES PROMOTION AND OTHER
MARKETING ACTIVITIES
Sponsorships - sponsorships are in order, provided the
general rules are observed; gifts, including gifts of
branded items - gifts are not necessarily undesirable
provided they are given to existing clients and do not
for any other reason amount to an incentive, with the
result that the giving of the gift amounts to a sales
promotion; seminars and conferences.
These are in order provided they are tastefully
advertised and organised and provided they impart
useful information.
Seminars to impart information about a firm are in
order if they comply with the general rules; exhibitions
- participation in exhibitions is in order if it complies
with the general rules, free advice, free initial
consultations etc. The giving of free or gratuitous
advice effectively amounts to a sales promotion and
should be avoided, unless it is tastefully done on a
limited basis and only to introduce new clients to a firm.
“At Adlab, we follow the guidelines of THE CAPE LAW SOCIETY to plan and
implement a marketing strategy”

MARKETING STRATEGY OFFERS
THESE POWERFUL BENEFITS:
Concentrating your resources and efforts on your
greatest opportunities for success.
Sharpening your competitive advantage, so that your
business is superior to your competitors, in ways that
matter to customers.
Increasing the income of the firm more effectively than
any other way.
Uniting the leadership team to all pull in the same
direction, maximizing positive results.
Giving your brand a clearer focus so that it will be
better known in the marketplace.
ADLAB MEDIA STRATEGY
STRATEGIC
BRAND
CONSULTANTS
THE STRATEGY / PLAN & EXECUTION
A
Marketing strategy is the primary key to business
success. The reason businesses fail is that they do not
make enough money. In addition, the reason they do
not make enough money is that they do not
adequately understand and practice effective
marketing strategy.
Stimulating demand for your products and services.
Improving the effectiveness of messages you send to
customers and prospects.
Strengthening your ability to understand and meet the
needs of customers.
Ensuring that your business will survive and thrive far
into the future.
The concept of media strategy is very simple –if you’re
starting point is A and you need to get to point B, then
the strategy is really your overarching approach as to
how you’re going to get from A to B, in the most
practical, cost effective and quickest manner.
IN A NUTSHELL, IN ORDER TO
CREATE A STRATEGY, WE NEED
TO UNDERSTAND FIVE KEY
THINGS.
.
1 Where are you starting form?
2 Where do we want to finish?
3 What resources you do have available?
4 What is the landscape you’re operating in?
5 Who is your target audience (Market)?

From the initial strategy to conceptualisation to
creation, we at Adlab can handle every step of your
campaign’s generation. Adlab can strategically,
logically and comprehensively prepare entire
advertising campaigns across targeted media. We will
carefully manage every step of the process, to ensure
that maximum creativity is underscored by your
results-driven objectives.
We specialise in creating all manner of printed
communications, including flyers, brochures, folders,
packaging and posters as well as tv and radio. Each
and every piece is created from a platform of clear
strategic thinking and designed to impact the
consumer in two key areas: the heart (move them) and
the head (inform them). We deal in both one-off pieces
and extendable campaigns
ADLAB SERVICE
STRATEGIC
BRAND
CONSULTANTS
THE STRATEGY / PLAN & EXECUTION
B
ADLAB CONSULTATION
Initial Consultation is Free (sometimes we have fun
and it goes 30 minutes).
If you wish to have Adlab to evaluate your entire
marketing plan and current expenditures, then a
detailed report will be prepared highlighting
unnecessary expenditures and where your
practice should focus its marketing efforts.
According to your budget and requirements a
strategy and a media plan will be products with
quotations.

STRATEGIC
BRAND
CONSULTANTS
ADLAB PORTFOLIO
OFFICE +27 21 424 9200 · FAX +27 21 423 6628
ABSA Building, 132 Adderley Street, Cape Town · 8001
P O Box 1857, Cape Town · 8000 · www.dkvg.co.za
Adrie Brand
D i r e c t o r
+27 82 571 2648
abrand@dkvg.co.za
D E K L E R K & V A N G E N D
A T T O R N E Y S · P R O K U R E U R S
D E K L E R K & V A N G E N D
A T T O R N E Y S · P R O K U R E U R S

STRATEGIC BRAND CONSULTANTS LAW FIRMSMARKETING PROPOSAL

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie STRATEGIC BRAND CONSULTANTS LAW FIRMSMARKETING PROPOSAL

Ähnlich wie STRATEGIC BRAND CONSULTANTS LAW FIRMSMARKETING PROPOSAL (20)

Mehr von Jaco Bindemann

Mehr von Jaco Bindemann (20)

STRATEGIC BRAND CONSULTANTS LAW FIRMSMARKETING PROPOSAL