No description to limit search engine visibility. Top Secret Marketing

1. 5/25/2010
Note: Hope to have valuable tips in this area. But first …
This PowerPoint and its content is copyright of Business Industrial Network - ©
www.bin95.com 2010. All rights reserved.
Any redistribution or reproduction of part or all of the contents in any form is
prohibited .
Intro: This presentation is by BIN President Don Fitchett and is intended to be a
collection of just the most important Internet Marketing aspects offering the
greatest ROI and is in no way to be considered all-inclusive. As the Internet
Marketing universe is in a constant state of change, you may want to follow me to
keep current and gain more valuable insight.
Twitter - http://twitter.com/IndTraining
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Business Industrial Network, Don Fitchett or other company employees make no manner of an
endorsement, representation or warranty regarding any of this PowerPoint's contents. BIN does not
guarantee the accuracy, adequacy, completeness or availability of any content or other information
offered in this PowerPoint and is not responsible for any errors or omissions or for the results
obtained from the use of any such content or other information.
©2010 – Business Industrial Network (BIN95.com) 1

2. 5/25/2010
If I told you can now run your TV commercial 24/7, only when an engineer watches the TV,
those engineers interested can interact with you and your website right from their TV, the
commercial will run on every TV channel in the world, and I will do it for free for 10 years,
are you interested?
In person, one on one sales approach with live demonstration has always been the most
effective sales technique. Very expensive TV commercials have been a close second. With
internet video marketing, you can have thousands of sales people knocking on doors, run
commercials 24/7 all for free with no overhead!
Definition: SEO (Search Engine Optimization) – Formatting and selecting your content to
maximize visibility on the internet and other forms of electronic communication.
Definition: PR (Page Rank) – Is a rank value given to all websites by Google. A value of 1-10,
with 10 being the highest. A good website that is SEOed gets a PR3, a great page gets a
PR4, a good and popular site PR5, an great and popular site PR6, SEOed .edu sites PR7,
Titter PR9
Internet Marketing has evolved to a broad marketing universe to include not only your
website, but your website interconnected with social media mechanisms. We are at the
beginning of yet another new evolution in Internet Marketing too, smart phones and aps.
Many overlook the very important point; old marketing avenues need to be connected to
the new also. Website, company email, twitter account etc. need to be on business cards,
letter heads, magazine ads, etc.
TIP: Do not use free email accounts for your business (john.doe@gmail.com), use
your company email accounts (john.doe@marketing-consultant.com).
TIP: You need to first think SEO with all forms of communication. Then with SEO you do
©2010 – Business Industrial Network (BIN95.com) URL to articles you write, the YouTube channel
everything from first selecting your website 2
you create, to even blog post and tweets.

3. 5/25/2010
The most common mistake in branding with YouTube videos is the same one made when
selecting domain names. Do not use valuable real-estate in video title/name for your
company name. Save your branding initiative for inside the actual video. Your video
title/name should be decided after you do keyword research. REF:
Http://www.YouTube.com/bin952
Just like website advertising, content is king. Make an entertaining AND informative video.
Youtube is not just a website/page it is a social media outlet. So keep that in mind when
creating videos and when marketing your video. Inspire questions and comments as this
boost your video rank too.
Rate your video or have a friend rate it. Develop promotional activities, comments etc. to
get others to rate your video.
©2010 – Business Industrial Network (BIN95.com) 3

4. 5/25/2010
For most YouTube will be the lesser beneficial social media outlets. But you can change that
with the right SEO optimization and design of your YouTube Channel and your videos. For
us, our YouTube Channel http://www.youtube.com/user/bin952 results in the most sales,
of all our social media presence. (video in this slide is
http://www.youtube.com/watch?v=yNn6IS3bTmE)
The study by eyeviewdigital.com reveals the fact that using a video can increase your
conversion to up to 80%.
All the text, Channel title, etc. you want to use for valuable SEO optimization. Your
company name branding can be done in your videos, like we did. (Assuming most the world
is not searching for your company name, they are searching for products and services you
offer.)
Most companies do not know how to set up a YouTube channel properly and get
subscribers. Many have less than a thousand subscribers.
TIP: SEOed Videos get on the top of page 1 of Google for targeted keywords.
TIP: You do not need to make videos to have a great Youtube Channel.
©2010 – Business Industrial Network (BIN95.com) 4

5. 5/25/2010
Link associated with picture in this slide is http://www.youtube.com/user/bin952#g/p
•Just like with webpage titles, you have to first do your keyword research to see what is
most search for and what is the competition.
• Your video title comes next in importance. Just like a page title, you want it to target
specific keywords. Just like with a website, every page and associated page title should
target a different set of keywords.
•Just like website advertising more pages on your site, the better. So for YouTube, the more
videos the better.
•Another very powerful yet unrealized link resource is embedding on other video sites.
©2010 – Business Industrial Network (BIN95.com) 5

6. 5/25/2010
Submit your video AND YouTube channel to ALL search engines.
(Create Google AdWords account. Then sign in to YouTube, select “My videos”, then select
the video you want to create AdWords PPC keywords for, then click “Promote”.) Also note:
what is most searched for in Google, may not be the same keyword phrase most searched
for in YouTube. Do keyword research in Youtube first, the less words in each keyword
phrase, the better for YouTube. Which is the opposite rule for Google and also makes PPC
more profitable in YouTube than in Google.
In our YouTube CPC programs, 80% of all our paid video views come from single keywords
like “electrician”. Those additional views go that much further in ranking our video for more
niche targeted keywords like “electrician training”. In Google AdWords you pay about
$15.00 per click or more to get seen in a search for “electrician”, for YouTube it is about
$0.02, a no brainer.
©2010 – Business Industrial Network (BIN95.com) 6

7. 5/25/2010
People like your playlist, they subscribe to your channel.
It increases channel views too.
You can include your URL in the description too.
Your viewers appreciate relevant content, so they do not have to search for it them selves.
You are providing a free service.
©2010 – Business Industrial Network (BIN95.com) 7

8. 5/25/2010
Tube Toolbox is a must for marketing Youtube channel and videos.
http://www.tubetoolbox.com/
You make people your friend on YouTube, then Youtube recommends to them that they
subscribe to your YouTube channel.
If the people you made your friend are interested in your channel’s videos, they typically
will subscribe.
So if you only make those who are potential customers (like maintenance and engineers
and associated students and business associates your friends on YouTube, you will have a
high conversion rate to subscribers.) that is where Tube Toolbox comes in, it will
automatically find everyone who subscribed to SKF YouTube channel, our to BIN952
channel, or to Reliance channel for example, and make their subscribers, your Friend.
Be careful and use the Tube Toolbox search feature sparingly because it will often make
unrelated people your friend. I primarily use the “find subscribers” of some other relevant
channel tool, not the keyword search tool.
©2010 – Business Industrial Network (BIN95.com) 8

9. 5/25/2010
Sorry the facilities internet kept going out and their overhead display resolution had
problems. I would have liked to show you all much more in the limited time I had. I am
seriously considering putting on my own one day training session at our St. Louis Microsoft
training room, in 2011. :>)
©2010 – Business Industrial Network (BIN95.com) 9

10. 5/25/2010
How to make a skateboard
How Condoms Are Ma
[How It's Made] Building a Speaker
The above are examples of popular manufacturing related “How to” videos.
Interviews on YouTube are boring. If you must, spice it up with humor, animations, text,
sound effects and music.
©2010 – Business Industrial Network (BIN95.com) 10

11. 5/25/2010
With Video sites, you can not go on page rank and Alexa rank alone to decide their value
and if they are worth your time.
For example http://video.yahoo.com a, Alexa ranked #1 site, a PR 8 on Google. But because
of Yahoo video site’s poor search design, our videos get less than 100 views over a years
time. Compared to the benchmark of YouTube where the same videos get tens of 1000s of
views. Also it depends on the them and audience of the video site. A French comedy video
site is not the best place to submit your English industrial training video. But titled as a
“How To” video, submitted to HowCast.com will do great.
Link to hundreds of video sites you can embed or upload your videos to
http://www.reelseo.com/list-video-sharing-websites/
©2010 – Business Industrial Network (BIN95.com) 11

12. 5/25/2010
Warning: Do not get caught up in micro-analyzing statistics for your company website,
social networks and paid advertising. Too much analysis too frequently waste your valuable
time. For the most part, the benchmarks on this slide will serve you fine.
Is your website doing good? If you have it up to a PR 3 or better and on the first page of
search results for your targeted keywords, the answer is Yes. Once a month view you traffic
stats.
Are your Tweets doing good? If you see a steady increase in followers and see some
interaction with follows, you are doing fine.
Now you can view YouTube video stats to see how effective your videos are and learn how
to make betters ones. (once you start getting traffic to your videos.) They have a very
valuable stat that shows you when most users click away from your video, or if they watch
it until the end. That can be helpful.
©2010 – Business Industrial Network (BIN95.com) 12

13. 5/25/2010
©2010 – Business Industrial Network (BIN95.com) 13

14. 5/25/2010
Bonus tip: Use YouTube search tool to find keyword phrases most search for, instead of
using Google. (Because what is most searched for on Google, may not be what is most
searched for on YouTube.)
Bonus tip 2: Place FaceBook [Like] buttons on all your other website real estate. Every
page of your company website, your blog, LinkedIn, SlideShare, etc. See
http://www.facebook.com/sitetour/connect.php for how to.
Please don’t forget to connect with me on LinkedIn, Twitter, and Facebook for more tips
and current updates. Also see all the great powerpoints and other documents on the
BIN95.com.
©2010 – Business Industrial Network (BIN95.com) 14