1. A Trusted Advocate for Small
to Mid-Sized Business
The information contained in this presentation is confidential. Patents pending.
2. A Strong Sales Lead
The three strongest criteria that determine
whether a “Prospect” will turn into a “Customer”
are:
!! Quality of the Lead
!! Commitment of the Prospect
!! Trust of Vendor
The information contained in this presentation is confidential. Patents pending.
3. The COMPANY.com Experience
By providing a
relevant, compelling
experience, we
create loyal
subscribers who
become higher
quality leads
The information contained in this presentation is confidential. Patents pending.
4. A Higher Quality Lead
The information contained in this presentation is confidential. Patents pending.
5. Common Lead Sources
Search Engines Lead Engines
Directory
Google Limited Listing
Yahoo Product
Info
No
Bing Context
.5% to 3.0% 1.5% to 3.5%
Click-Through Click-Through
•! No Solution Guidance
•! Cumbersome Process for Purchase
•! Limited Compelling Experience
The information contained in this presentation is confidential. Patents pending.
6. The COMPANY.com Ecosystem
VETTED VENDOR MARKETPLACE
!!Editorial Reviews
!!Product Comparison Grids
!!Exclusive Deals
A Trusted
EXPERT ADVICE
Advocate For
!!Business Library
Small Business
!!Practical “How To” Guides
!!Q&A with Subject Matter Experts
SAVE MONEY LEAD GENERATION
GET ADVICE !!Campaigns to Subscribers
!!Multi-Channel Promotion
GROW !!Controlled Spend via Budgeting
The information contained in this presentation is confidential. Patents pending.
7. Information About Your Company
Each vendor within
our marketplace
owns a landing
page in which they
can provide details
relevant to potential
buyers.
The information contained in this presentation is confidential. Patents pending.
8. Vendor Presence
For those vendors
who excel at serving
the SMB,
COMPANY.com will
provide an editorial
review.
The information contained in this presentation is confidential. Patents pending.
9. Product Comparison Grids
So that we can “fit” the
lead to your solution,
we showcase our
vendor’s solutions in a
comparison grid format.
From here, interested
parties can click over
into your web
environment
The information contained in this presentation is confidential. Patents pending.
10. Exclusive Deals
We encourage our
vendors to offer
showcase deals and
special offers within
the environment.
The information contained in this presentation is confidential. Patents pending.
11. Education
The Business
Library & QA
sections provide
insight into the latest
business trends as
well as practical
advice on business
products and
services
The information contained in this presentation is confidential. Patents pending.
12. Leveraging Subscriber Relationships
Registered Subscribers
of COMPANY.com
receive regular Prospect
communications that
include:
Subscriber Lead
!!Business Advice
!!Event Announcements
Client
!!Product Promotions
The information contained in this presentation is confidential. Patents pending.
14. Driving Traffic to COMPANY.com
Search Engine Marketing
•! SEM Arbitrage Engine
•! Product Centric Campaigns
•! Multiple Search Engines
The information contained in this presentation is confidential. Patents pending.
15. Driving Traffic to COMPANY.com
Organic Traffic
•! Destination Site
•! Traditional Marketing
•! Online Marketing
•! Viral/Soc.Network Marketing
The information contained in this presentation is confidential. Patents pending.
16. Driving Traffic to COMPANY.com
Channel Partners
•! National Vendors
•! SMB-Centric Providers
•! Trusted Providers
•! Highest Quality Leads
The information contained in this presentation is confidential. Patents pending.
17. Driving Traffic to COMPANY.com
Registered Subscribers
•! Value-Rich
Communications
•! Trusted Relationship
•! Recommended Vendors
Only
The information contained in this presentation is confidential. Patents pending.
18. Driving Organic Traffic
Destination Exclusive Deals
Robust Vendor
Unique &
Aggregated
Marketplace
Site Content
Published
Traditional Advertisements
Articles from
Channel-
Sponsored
Company.com
Marketing Staff
Promotions
Online Advertisements
Link backs &
Content
Channel-
Sponsored
Marketing Syndication Promotions
Viral/Social Twitter,
Facebook,
Business Deal-Centric
Advocacy Posts & Tweets
Networks Linkedin
The information contained in this presentation is confidential. Patents pending.
19. Channel Partner Distribution
COMPANY.com Channel Partners
Online Promotion In-Store Promotion Dealer Sales
Content
Co-Branded Up-sell to Value-Add
Sharing & POS
Vendor Kiosks Signage Existing for New
Link- Promo
Marketplace Accounts Sales
Backs
The information contained in this presentation is confidential. Patents pending.
20. Thank you
The Company.Com Corp.
(866)940-0445
Inquiries@company-corp.com
The information contained in this presentation is confidential. Patents pending.
