The document outlines the design process as consisting of 4 iterative steps - understand, conceive, design, and develop. It emphasizes understanding the audience first before conceiving ideas and designing solutions. The process is meant to be repeated, with learnings incorporated each time, until a final design is developed that addresses the initial problem or need.

1. The
Design
Process

2. Understand
Conceive
Design
Develop

3. Understand
Conceive
Design
Develop

4. Understand
Conceive
Design
Develop

5. Understand
Conceive
Design
Develop
Who’s your audience?

6. Understand
Conceive
Design
Develop

7. Understand
Conceive
Design
Develop

8. Understand
Conceive
Design
Develop

9. Understand
Conceive
Design
Develop

10. Understand
Conceive
Design
|kənˈsēv| verb [ trans. ]
Develop
form or devise an idea
in the mind; imagine

11. Understand
Conceive
Design
Develop

12. Understand
Conceive
Design
Develop

13. Understand
Conceive
Design
Develop

14. Understand
Conceive
Design
Develop
Plan it.

15. Understand
Conceive
Design
Develop

16. Understand
Conceive
Design
Develop

17. Understand
Conceive
Design
Develop

18. Understand
Conceive
Design
Develop
Make it.

20. Understand
Conceive
Design
Develop