1. Hands on
with Social Media
@billpowell
www.facebook.com/serifgroup

2. Today
1) The shift to social
2) Best practices
3) Hands-on demo
4) Questions

3. Advertising
Demands
ATTENTION
and TIME
Flickr photo by DCPhotoSeeker

4. Flickr photo by joshandrebecca

5. Flickr photo by notic

6. Turn Strangers into friends,
and friends into customers.
—Seth Godin

7. Is technology
the barrier?
Flickr image by Write From Karen

8. SOCIAL
NETWORKING
BUSINESS LUNCHES
ISN’T NEW. EXCHANGING CARDS
NETWORKING EVENTS GOLF OUTINGS CHAMBER EVENTS
Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson

9. It’s a process of building
It’s a process of
relationships. Facebook and
building relationships.
Social media isjust the tool.
Twitter are just tools.

10. Engage (def.)
Occupy, attract
or involve
(someone’s attention)

11. PUBLIC RELATIONShips
1) Talk with, not at.
2) Listen and interact.
3) Interact online like
you do offline.

12. Twitter and Facebook:
Warm up your leads
Give a face to your business
Build relationships and
grow your offline network
Get to see the up and coming
news trends first!

13. 1) Be authentic
2) Find your voice
3) Interact
4) Leaving a legacy

14. Have
reasonable
expectations.
Don’t expect
immediate
results.

15. Hands On & Questions