This document provides 10 tips for boosting social media engagement on platforms like Facebook. The tips include being a student of your audience, consistently posting great quality content, varying your posting styles with things like questions and photos, writing catchy headlines, using eye-catching images, and playing to the strengths of your page. The document also includes examples of past popular Facebook posts from Discover Wisconsin that demonstrate some of these engagement tips.

1. #DiscoverWisconsin
10 Ways to Boost Your Social Engagement

2. Mariah Haberman
Co-Host / Marketing & PR Strategist

15. Organic Reach

17. 10 Ways to boost
Social Media Engagement

18. 1. Be a student.

19. 2. Think like the target.

20. Discover Wisconsin in Hurley, WI
September 28
Mention someone below with whom you’d
love to enjoy this view.!
!
[Photo by Kathryn DesForge]

21. 133,888 3,808 837 854

22. Emotion is a key driver.

23. Discover Wisconsin
October 2
Who’s with us?

24. 153,728
3,870
119
1,243

25. 3. Be great…consistently.

26. Community vs. Audience

27. Ain’t free.
Ain’t easy.

28. Earn Facebook’s trust.

29. Quality content reigns supreme.

30. 4. Vary your style.

31. Gamification

32. Discover Wisconsin
March 27
Game time! Name a Wisconsin community!
that doesn’t have the letter “E” in its name.
95,072 394 3,084 37

33. 17,888
149
43
68

34. Conversation Starters

35. Discover Wisconsin
September 13
#Truth

36. 58,976
2,911
327
428

37. Behind The Scenes

38. Discover Wisconsin
July 8
Good night from the Apostle Islands.

39. 27,440
1,442
40
78

40. “Power” Photos

41. Discover Wisconsin
September 8
Mother Nature waves hello.!
[Photo by Michael Bernhardt]

42. 56,768 4,206 413 693

43. Fill in the _ _ _ _ _

44. Discover Wisconsin
June 23
Fill in the blank! My top 3 favorite places in
Wisconsin are:
1. _________
2. _________!
3. _________
51,040 221 733 62

45. Updating Albums

46. Discover Wisconsin added 4 new photos
to the album #DiscoverWisconsin
Fan-submitted photos
October 9

47. 39,152
5,303
192
1,354

48. 4. Think it through.

49. Reviwe Copy

50. Review Cpoy

51. Review* Copy

52. Discover Wisconsin
August 6
Yes ☟

53. 73,184
2,296
30
553

54. 6. Be relevant.

55. Discover Wisconsin
December 29, 2013
Well done, Pack.

56. 119,552
4,259
106
1,022

57. Discover Wisconsin
January 4
Yikes. “Frozen Tundra” just got a whole
new meaning…

58. 340,224
7,854
9,622
4,147

59. 80/20 Rule

61. 7. Tease ‘em.

62. “Do not build your brand house
on land you don’t own.”
-John Battelle

63. Discover Wisconsin
August 27
7 of Wisconsin’s Most Romantic Towns

64. 270,492 5,608 692 1,258

65. 8. Write great headlines.

66. Discover Wisconsin
June 11
Chasin’ Waterfalls: 6 of Wisconsin’s Best
Falls

67. 243,200 4,618 880 1,878

68. 9. Use eye-catching imagery.

69. Discover Wisconsin
August 8
Hands up if you love Wisconsin wildlife.

70. 78,400 3,835 137 314

71. Discover Wisconsin
July 12
A view of the Milky Way from Plum Lake in
Sayner, Wis.!
[Photo by Josh Thum]

72. 89,952 5,256 431 655

73. 10. Play to your strengths.

75. Thank You!