How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.

1. How do I
increase
sales?
The Burning Question
3 Steps &
7 Ways to
Increase Website
Conversions &
Sales

2. I’ll Drive More Traffic
Yeah!, more
traffic!
The most common approach is MORE traffic!

3. But is Traffic THE Solution?
Is this the most effective or only option?
To double sales, you have to double traffic!
No small task,
takes time, and…
requires huge
increase in traffic
to affect sales
Doh!

4. You already have a Gold Mine
Look at the traffic your site already has.
How many visitors inquire or buy?
Where do they go?
What do they do?
Contact us to find out how to improve your site’s performance

5. 3 Steps and 7 Ways to Increase
Website Sales and Conversions

6. First… What’s Going On?
Determine where you are with Google
Analytics
• Bounce Rate
 How many leave without taking any action?
• Visitor (User) Flow
 Where do visitors go?
• Conversion Rate
 What % of visitors inquire or buy?
See esotech.org/blog for more info
Need help? We’ll figure out what’s going on and fix it! Find out more…
???

7. STEP 1: INCREASE SALES FROM
TRAFFIC YOU ALREADY HAVE

8. Only a few Pop Out of the Funnel
Visitors
return to
the Cloud
Visitors
return to
the Cloud
On average 97% of visitors
leave without buying or
inquiring!

9. Let’s Start with Conversions
Increase the
conversion rate
for your current
traffic.
For example
If your conversion
rate is 2%...

10. Doubling Conversions
As an example,
let’s say a page has 100 visits per day
and a 2% conversion rate.
That’s 2 transactions per day.
How do you double it to 4?
1. Increase traffic to 200 visits/day, or
2. Increase conversions to 4%
Both require work, and you should work on both.
But lets talk about conversions.
Not easy to
double traffic

11. So What is Conversion Rate?
Simply put it’s the…
percentage of visitors that take a
desired action such as inquire or buy.
But…
???
Conversion rates vary widely
Different starting points,
very different figures!

12. Is there an Average Conversion Rate?
It depends on what you measure.
• Hubspot says average is 10%, but
• Smartinsights.com says average
is 3% US & 1.17% international
Who’s right?
Both!
It depends on what you measure!
Some measure from a specific page,
others overall website, new visitors, direct visits, etc.
We can improve your conversions. Contact us to find out more…
What’s my
conversion
rate???

13. What Conversion Rate Do I Use?
Measure and track
conversion rates
for key pages
and transactions.
Look at your
historical figures for
a baseline.
OK, maybe you don’t know what Goals & Funnels are, but we do, find out more…

14. 3 Ways to Increase Conversions

15. 1. Improve CTA (Calls to Action)
Increase visitor engagement and
interaction with:
1. Buttons
2. Offers
3. Better Contact
Page
Ah,
Brilliant

16. Add Buttons
Use buttons on pages and blogs as a
Call to Action

17. Offers, White Papers, & Free Trials
Try the offer above to see how it works…

18. 2. Typical Contact Page (boring)
This is
dull
Is this your contact page?

19. A Friendlier Contact Us
Much
better!

20. 3. Mobile Friendly
• Over 25% of visitors from mobile & growing!
• If your site is not mobile friendly, they leave!
Make sure your website is a
Responsive Design.
Check your site on several
mobile devices.
Is your site mobile hostile? Find out about getting beautiful responsive site…

21. STEP 2: BRING BACK PAST
VISITORS FOR ANOTHER LOOK

22. Typical Website Lead Flow and Conversion Process
Audience
Targeting
Geo
Targeting
Paid Traffic Sources Organic Traffic Sources
Contextual
Targeting
Site
Targeting
PPC Google
Search ‐
Organic
Social
Media
Landing
Page
Submission
form or
Purchase
Exits w/out
purchase
or contact
Website
Exits w/out
purchase
or contact
Visitor
returns to
the Cloud
Over 95% of website Visitors return to the cloud…
How do you re‐engage them?

23. 4. Retargeting
Retargeting places
your banner ads
in front of recent
visitors to your
website.
Retargeting
has higher CTR
(Click Thru Rate)
and conversions.

24. Audience
Targeting
Optimized Website Conversion Process with Re‐Targeting
Geo
Targeting
Paid Traffic Sources Organic Traffic Sources
Contextual
Targeting
Site
Targeting
PPC Google Retargeting
Search ‐
Organic
Social
Media
Landing
Page
Submission
form or
Purchase
Follow up
campaign
Exits
w/out
purchase
or contact
Website
Retargeting places paid
ads in front of your
website visitors to
re‐engage them with
your brand

25. Setting Up Retargeting
To set up a retargeting campaign you need:
1. RTB (Real Time Bidding) platform
2. Setup and install tracking pixels
3. Banner ads
4. Landing page
5. Setup Campaign on
RTB platform
6. Setup Google Analytics
Too
complicated!
Need help? We can have retargeting running fast! Find out more…

26. But wait, there’s an easier way…
Like SEO, retargeting and RTB campaigns are
complicated and require expertise.
You can have a Digital
Marketing company set up
and manage your campaign.
You’ll get better results and
save time and money.
What a
relief !

27. STEP 3: NOW WORK ON
INCREASING TRAFFIC

28. Driving Quality Traffic
Now that your website is converting
traffic, it’s time to drive more traffic
through it.
Not just to it, through it!
Focus on quality, relevant traffic
Want high quality traffic? Find out more…

29. 3 Ways to Increase Traffic
Use SEO, Social
Media and paid
advertising to
drive new traffic
to your site and
supplement your
organic traffic.

30. 5. Quality SEO
On‐site SEO addresses
website structure
and content.
You must have
quality content,
lots of it,
and
update frequently.

31. 6. Social Media
Social media is
great for
brand building.
Did you know
a well run campaign
also drives excellent
traffic to a website?

32. 7. PPC and RTB
Pay Per Click
paid advertising
is an excellent way to
drive targeted traffic
and
a great supplement
to organic traffic.

33. 3 Steps and 7 Ways
Step 1 Increase Conversions
1. Improve CTA (Call To Action):
 Add Offer buttons: Free Trial, Free Offer, or White Paper
2. Friendly Contact‐Inquiry Page
3. Mobile friendly Responsive website!
Step 2 Retargeting
4. Start Retargeting Campaign
Step 3 Increase Traffic
5. Quality SEO, increase organic traffic
6. Social Media
7. PPC and RTB paid advertising campaign

34. Wrapping it up
It’s is a process of continual improvement.
Effective and successful campaigns are built
with:
 Great creative design & content
Quality work and implementation
Targeting right audiences, with right message
Monitoring metrics, making improvements
Start an amazing campaign with Esotech!

35. 3 Steps & 7 Ways
to Increase Website
Conversions and Sales
Prepared by:
Bill Grunau
Co‐President, Chief Strategy Officer Esotech