1. Case Study:Conglomerate

2. About the Founders
Bernd Eichinger (11 April 1949 – 24 January 2011) was a German film producer
and director. Eichinger was born in Neuburg an der Donau. He attended the
University of Television and Film Munich in the 1970s, and bought a stake in the
fledgling studio company Neue Constantin Film in 1979, becoming its executive
director.
Arnon Milchan (Hebrew December 6, 1944) is an Israeli Hollywood film producer
who has produced over 120 full-length motion pictures.[2] Mr. Milchan, a multi-
billionaire, was also a former key Israeli intelligence operative from the mid-1960s to
the mid-1980s.[3][4] Milchan's films include The War of the Roses, Once Upon a
Time in America, Pretty Woman, Natural Born Killers, Under Siege, The Devil's
Advocate, The Fountain, Unfaithful, L.A. Confidential and many others. He is an
Israeli citizen, and a resident of Israel.
Andrew George Vajna (born Vajna András György; August 1, 1944) is a
Hungarian film producer.Vajna was born in Budapest, Hungary and emigrated to the
US in 1956. His original profession was a hairdresser and wigmaker in Hong Kong.
His first involvement in the film industry was the operation of movie theaters in the
Far East. He founded a company with Mario Kassar called Carolco which went on to
produce many blockbuster movies. He has done numerous films (frequently in
association with Mario Kassar), including the Rambo movies, Die Hard with a
Vengeance, and multiple Terminator movies and series.

3. Bernd Eichinger Andrew G. Vajna Arnon Milchan

4. The History
Summit was originally founded in 1991 by film producers Bernd Eichinger,
Arnon Milchan, and Andrew G. Vajna, initially to handle film sales in foreign
countries. Summit later expanded into producing and co-financing films in
1995, and started fully financing films by 1997. Summit officially launched in
1993 by Patrick Wachsberger, Bob Hayward and David Garrett under the
name Summit Entertainment LP as a production, distribution, and sales
organization. Among the company's early successes was American Pie, which
Summit distributed outside of English-speaking territories. In 2006, it
became a fully independent film studio, Summit Entertainment, with the
addition of Rob Friedman, a former executive at Paramount Pictures. The new
company added major development, production, acquisitions, marketing and
distribution branches with a financing deal led by Merrill Lynch and other
investors giving it access to over $1 billion in financing. With that, Summit
established the home video distribution due to the production of the Twilight
film series. Summit is also distributed theatrically and on DVD in Europe and
in Canada by Entertainment One.

5. Summit Entertainment Films

6. Some Summit Entertainment Films
Film Budget ($m) Box Office
Now You See Me 75 $351,723,989
Twilight 37 $392,616,625
The Dark Knight 185 $1,004,558,444
Harry Potter and the Deathly
Hollows Part 2
250 $1,341,511,219
The Hurt Locker 15 $49,230,772

7. Most Successful Film
Name: Twilight Series
Producer: Wyck Godfrey
Writer: Stephenie Meyer
BOX OFFICE
Twilight: 309.2 million
New Moon: 709 million
Eclipse: 697 million
Breaking Dawn Part 1: 712 million
Breaking Dawn Part 2: 829 million

8. Most Unsuccessful Film
Name: Bitch Slap
Producer: Eric Gruendemann and Rick Jacobson
Director: Rick Jacobson
Writer: Eric Gruendemann and Rick Jacobson
Box Office: $199,436
Release Date: May 16, 2009

9. Some Numbers
• From 2008 Summit Entertainment
produces 8-9 films a year.
• From these films 2-3 are major success.
• Of these films 3-4 are a loss to the company.
• The twilight series was one of the most
successful and profitable production of the
studio making over $3,256,000,000

10. Distribution
Distribution Contains:
 How did the Distributor market the film?
 Who was the target Audience?
 Posters
 Trailers
 Websites
 Merchandise
 Release Date and Type of Cinemas
 The number of prints and scale and pattern of release.
 Interned downloads, DVDs, Blu-Ray Discs etc.

11. Distributors
United Kingdom
 Momentum Pictures
 Entertainment One Films
 Icon Entertainment
 Lionsgate UK
 Universal Pictures
 Entertainmnet Film Distributors

12. Distributors
France:
 Groupe
Canada:
 eOne Films
Spain:
 Aurum
 eOne Films
Australia/ New Zealand
 Village Roadshow Limited
 Hoyts
 Icon Entertainment International
 StudioCanal

13. Distributors
Nordic:
 Nordisk Film
Brazil:
 Paris Films
Colombia
 Quality Films
 Cine Colombia
 IDC: International Distribution Company
Thailand
• Mongkil Major

14. Exhibition Exchange And Consumption
 In Cinemas an at home
 Screen release
 DVD release
 Rating
 Censorship
 Restrictions
 Film Reviews
 A commercial Success
 Audience Figures
 Box Office Figures
 Personal Response
 Sales Figures for DVDs etc