Slides accompanying a two day pitch workshop for startup founders at Adelaide's Majoran Distillery incubator.

1. Startup pitch workshop
Majoran Distillery 2013

2. Who am I?

3. What do I know?

4. • Tech journalist, media relations
What do I know?

5. • Tech journalist, media relations
• Microsoft product guy
What do I know?

6. • Tech journalist, media relations
• Microsoft product guy
• Yahoo! product guy 1997-2002
What do I know?

7. • Tech journalist, media relations
• Microsoft product guy
• Yahoo! product guy 1997-2002
• Bluepulse - Silicon Valley, 3M users, $10M VC
What do I know?

8. • Tech journalist, media relations
• Microsoft product guy
• Yahoo! product guy 1997-2002
• Bluepulse - Silicon Valley, 3M users, $10M VC
• Pollenizer, Startmate, BlackbirdVC
What do I know?

9. • Tech journalist, media relations
• Microsoft product guy
• Yahoo! product guy 1997-2002
• Bluepulse - Silicon Valley, 3M users, $10M VC
• Pollenizer, Startmate, BlackbirdVC
• Chromasun, TrainerPlatform, BugHerd,
OtherLevels, ScriptRock, Bugcrowd
What do I know?

10. • Tech journalist, media relations
• Microsoft product guy
• Yahoo! product guy 1997-2002
• Bluepulse - Silicon Valley, 3M users, $10M VC
• Pollenizer, Startmate, BlackbirdVC
• Chromasun, TrainerPlatform, BugHerd,
OtherLevels, ScriptRock, Bugcrowd
• The New Agency
What do I know?

11. add your text here
add your title hereLet’s get started!

12. Why is your pitch important?

13. 1.What does my pitch do?
Why is your pitch important?

14. 1.What does my pitch do?
2.How soon does my pitch need to be great?
Why is your pitch important?

15. 1.What does my pitch do?
2.How soon does my pitch need to be great?
3.When do I get to stop pitching?
Why is your pitch important?

16. Good pitches need
5 things

17. 1.Have a beginning and an end
Good pitches need
5 things

18. 1.Have a beginning and an end
2.Connect the teller and the audience
Good pitches need
5 things

19. 1.Have a beginning and an end
2.Connect the teller and the audience
3.Teach us lessons about the world/ourselves
Good pitches need
5 things

20. 1.Have a beginning and an end
2.Connect the teller and the audience
3.Teach us lessons about the world/ourselves
4.Engage our emotions, senses, imagination
Good pitches need
5 things

21. 1.Have a beginning and an end
2.Connect the teller and the audience
3.Teach us lessons about the world/ourselves
4.Engage our emotions, senses, imagination
5.Engage memory and create retention
Good pitches need
5 things

22. The 5 stages of a pitch

23. 1. Interruption
The 5 stages of a pitch

24. 1. Interruption
2. Engagement
The 5 stages of a pitch

25. 1. Interruption
2. Engagement
3. Acceptance
The 5 stages of a pitch

26. 1. Interruption
2. Engagement
3. Acceptance
4. Comprehension
The 5 stages of a pitch

27. 1. Interruption
2. Engagement
3. Acceptance
4. Comprehension
5. Retention
The 5 stages of a pitch

28. 1. Interruption
2. Engagement
3. Acceptance
4. Comprehension
5. Retention
6. Repetition
The 5 stages of a pitch

29. The narrative arc
Setting
Characters
Problem or
conflict
Crisis
Resolution
Conclusion

30. • Epic
• Myth
• Mystery
• Romance
• Adventure
• Science fiction
• Comedy
• Real-life inspiration
• Parable
• Anecdote
• Episodic
Story frameworks

31. 1. Memorable appearance
2. Humour
3. Surprise
4. Sadness
5. Don’t start at the beginning
6. Don’t talk
Six delivery ideas

32. 1. Pitch
2. Projection
3. Pace
4. Pause
Four aspects of voice

33. Record your ongoing story

34. • Fortnightly or monthly email report to users and
fans
Record your ongoing story

35. • Fortnightly or monthly email report to users and
fans
• Blog, Twitter, Facebook
Record your ongoing story

36. • Fortnightly or monthly email report to users and
fans
• Blog, Twitter, Facebook
• YouTube, Vimeo, Instagram, Path, Foursquare
Record your ongoing story

37. • Fortnightly or monthly email report to users and
fans
• Blog, Twitter, Facebook
• YouTube, Vimeo, Instagram, Path, Foursquare
• Music, food, books, events, pubs, cafes,
cocktails...
Record your ongoing story

38. • Fortnightly or monthly email report to users and
fans
• Blog, Twitter, Facebook
• YouTube, Vimeo, Instagram, Path, Foursquare
• Music, food, books, events, pubs, cafes,
cocktails...
• Employees, investors, media, your mum, your
partner, your kids and you will want this one day
Record your ongoing story

39. add your text here
add your title herethanks!
Any questions?