Social Media Strategy 2012-03-31
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Social Media Strategy 2012-03-31
- 1. Why do you need a Social Media Strategy? Brent Robinson @BigBrainBrent Brent@SpringlineGroup.com 479 790-0526
- 2. What is Social Media? http://thebloggess.com/
- 3. Social Strategy May Also IncludeâŚ
- 4. Social Media â Traditional Media
- 5. Social Media â Traditional Media
- 7. The Facebook Front Porch
- 8. Caring and Authenticity âAt its core, social media requires that business leaders start thinking like small-town shop owners. Theyâre going to have to take the long view and stop using short-term benchmarks to gauge their progress. In short, business leaders are going to have to relearn the ethics and skills our great grandparentsâ generation used in building their own businesses and communities. Only those that can figure out how to mind their manners in a very old fashioned way and do it with authenticity are going to have a prayer of competing.â From The Thank You Economy, March 2011
- 9. ⢠It is NOT Traditional Media ⢠Two Way CONVERSATION ⢠Open/Transparent/AUTHEN TIC
- 10. Social Too ⢠Content is Evergreen & Recyclable ⢠Message is Highly Targeted ⢠Creativity is Crowd Sourced
- 12. Climate Weirding How do I use SM for ___________? ⢠Be a Subject Matter Expert (SME) ⢠Create and/or Share Content ⢠Do NOT Sell Stuff â Tell Stories! âMaybe stories are just data with a soul.â ~BrenĂŠ Brown: The power of vulnerability http://www.TED.com/speakers/Brene_Brown.html ⢠Syndicate through your Social Media Channels to your Influencers
- 13. What/Who are Influencers? ⢠Brand/Topic/Cause Advocates ⢠Recognized Industry Professionals ⢠Writers, Authors, Journalists, Bloggers ⢠Other SMEâs ⢠Those Noisy People on Facebook (or LinkedIn or Twitter or Pinterest orâŚ) that you cannot help Reading their next status update!
- 14. What are Social Media Channels?
- 15. What is Syndication? ⢠BufferApp.com, HootSuite.com, Seesmic.com ⢠ShareThis.com, AddThis.com, StumbleUpon.com ⢠Feedburner, NetworkedBlogs, (WhatIsRSS.com) ⢠Affiliate Programs
- 16. Integrated into the Overall Plan? ⢠Paid: Ads, Endorsements, Paid Posts, Affiliate Networks ⢠Owned: Central Digital Hub w/ Social Imbedded ⢠Earned: Events, Blog Posts, Public Relations, Articles, Word of Mouth ⢠Shared: Syndication, Community ⢠Searched: SEO, Keyword Targeting
- 17. How Do I Stop Negative Posts? ⢠DONâT â Itâs an Opportunity!!! ⢠Respond Timely & Genuinely ⢠Remove the Emotion ⢠Couple the Problem with a Solution ⢠Set the Ground Rules ⢠Let Your Advocates Defend You
- 18. Where do I find the time? ⢠Build it into your Routine ⢠Make it a Team Effort ⢠Mobile Makes It Easy http://www.business2community.com/social- media/8-step-social-media-blueprint-0138194
- 19. Is That A Super Computer In Your Pocket? The number of U.S. smartphone subscribers surpassed the 100- million mark in January, up 13 percent since October to 101.3 million subscribers. http://www.bgr.com/2012/03/08/comscore-more-than-100-million- smartphone-users-now-in-u-s/
- 20. What Is Socialâs ROI? ⢠Measuring Social â Impressions â Followers, Likes â Engagement â Sentiment â Search Engine Optimization â Click-Thruâs â Conversion/ The Call to Action (i.e. Sales, Signups, Votes, Volunteers) ⢠Free: Google Analytics, Klout, Facebook ⢠Freemium: TwentyFeet, Booshka, HootSuite, Compete, Alexa ⢠Premium: Radian6, ScoutLabs, TweetReach, Neilson NetRatings, BuzzLogic, Sysomos
- 21. Think Big, Start A Movement ⢠Have Patience, Commitment and a Long Term View ⢠Build Social Into Your Culture ⢠Try New Things: Fail Fast = Innovate Faster âThe first follower is actually an underestimated form of leadership in itself. ⌠The first follower is what transforms a lone nut into a leader.â http://www.ted.com/talks/lang/en/derek_sive rs_how_to_start_a_movement.html ⢠Start Small, Take Action, Create Momentum
- 22. ⢠Setup Your Front Porch ⢠Create your Content Creation/Sharing Plan ⢠Syndicate Consistently, Honestly and Transparently
- 23. With 21st Century Examples Get the Audible with updated comments. Free from Zappos with Hsieh interviewing Dave Logan http://about.zappos.com/tribal
- 24. Social Media Strategies ⢠Tawlk Amongst Yaâselves
Hinweis der Redaktion
- You read about social media on NYT. And Fast Company. Oh, and in a Harvard Business Review article.That young guy in your office wonât stop talking about social media.You tried Facebook for six weeks but no one came into your store.Your kids told you to do it.
- Typically people say Facebook and a blog and maybe Twitter. Cool. Thatâs what everyone thinks. Actually, social media is way, way more than just Facebook and a blog.
- One way to think about social is to compare it to Traditional to see what Social is⌠and what it is not.1. Not Shouting -> It is having a Conversation/Dialogue with your client2. Not just Transactions -> It is building Relationships/Caring about our customers3. NotPersuading/Convincing/Lying -> It is being Transparent/Authentic, being real4. Not Selling to People -> It is ncouraging people to want to Buy from you
- One way to think about social is to compare it to Traditional to see what Social is⌠and what it is not.1. Not Shouting -> It is having a Conversation/Dialogue with your client2. Not just Transactions -> It is building Relationships/Caring about our customers3. NotPersuading/Convincing/Lying -> It is being Transparent/Authentic, being real4. Not Selling to People -> It is ncouraging people to want to Buy from you
- Evolution of social1. Door to Door Salesman (personal)2. Town square, department stores, shopping malls (still personal)3. Big box (largely anonymous)4. e-commerce (completely anonymous)5. Social Media (itâs personal again!)
- Like the door to door salesman on your grandmotherâs front porch, weâve come full circle.1. Back to basics -> caring for your customer2. Caring with an audience -> withthousands of people watching3. Transactions with context -> relationships, people buying local, buying from people they know4. Breaking the media monopoly -> Giving the voice back to the people
- Networks & CommunitiesBlogs â Blogger, WordPress, JoomlaObvious Social Media Networks: Facebook, Twitter, LinkedIn, YouTubeLesser Known: Google+, MySpace, Pinterest, Instagram, TumblrNiche: Flickr, Vimeo, QuoraIndustry Specific: BlogHer, Dad 2.0, Whatâs Next: ???
- Creating content in a Central location (a website with blog capabilities)Sharing through social networks1. Scheduling, Banking, Buggering, Cross Posting2. Sharing services3.Real Simple Syncication4. Affiliate Programs
- Creating content in a Central location (a website with blog capabilities)Sharing through social networks
- DONâTNegative comments are someone telling you about something that needs your attentionIt is an opportunity!
- Still need some help?Generation âCâ â 18 to 24 year olds -> most connected generation EVERPeople already beating the social media drum â listen to themTalk to me
- Still need some help?Generation âCâ â 18 to 24 year olds -> most connected generation EVERPeople already beating the social media drum â listen to themTalk to me
- How to Win Friends and Influence People⌠In The Digital AgeDale Carnegie & AssociatesThe Pursuit of HappinessTony Hsieh Tribal LeadershipDave Loganhttp://about.zappos.com/tribalThe Thank You EconomyGary VaynerchukFlourishMartin Seligman