1. pretty bidding
aaron levy
director of ppc

2. seer.is/bidhero
@bigalittlea

4. seer.is/herocareer

5. ˈsēər,si(ə)r/
a person who is supposed to be able,
through supernatural insight, to see
what the future holds.
@bigalittlea

6. we’re wizards!

7. visionary via visualization

8. let
someone else
block & tackle

9. 9

10. dirty work is
more fun anyway

11. 1: little data
BIG WINS

12. 12

13. 13
fwustwating.

14. 14

15. 15

16. ….meh?

17. 17

18. 18

19. 2: dayparting

20. 20
seer.is/heroheatmap
@bigalittlea

21. 0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
0%
10%
20%
30%
40%
50%
60%
70%
0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18 0 6 12 18
Mon Tue Weds Thu Fri Sat Sun
Conv. Rate Avg. Position
@bigalittlea

22. woof.

23. 3.5
3.7
3.9
4.1
4.3
4.5
4.720%
25%
30%
35%
40%
45%
Early
Dawn
Morn
Noon
Eve
Late
Early
Dawn
Morn
Noon
Eve
Late
Early
Dawn
Morn
Noon
Eve
Late
Early
Dawn
Morn
Noon
Eve
Late
Early
Dawn
Morn
Noon
Eve
Late
Early
Dawn
Morn
Noon
Eve
Late
Early
Dawn
Morn
Noon
Eve
Late
Mon Tues Wed Thu Fri Sat Sun
Conv. Rate Avg. Pos
invert position
axis
refined min and
max
blocked hours@bigalittlea

24. seer.is/prettybid

25. 3: geographic

26. @allymalick

27. eyewear
client

28. data dump
yay?

29. 29
Visualize the data!
nobody likes squints

30. @bigalittlea

31. @bigalittlea

32. 4: visual
confirmation

33. @nick_vigg

34. psychic
client

35. let‘s test
call-only!

37. positions
looking
good!

38. …where’s
position 3?

39. Top v. side. Oof.
double
segment

40. 40
73% conversion increase

41. 4: see future
generations

42. let’s talk demographics

43. rich people spend more money!

44. Adwords
demographic
bidding
nothing new to see here

47. Small ball bidding

48. Predict the future

49. @lokiducks

50. Robin hood men in
tights
the key to the
greatest treasure
in all of AdWords

52. seer.is/herocareer