Picturesque Poland-presenting a business plan of the company during Entrepreneurship class with prof. Mostefa Ider at WSB-NLU in Nowy Sacz,Poland,2011 By Aleksey Narko, Natalia Swierczek and Chen Kun

1. Natalia Swierczek
Aleksey Narko
Chen Kun

2.  It
operates tours in all of Poland
 It is an adventure travel
 Plans to include additional recreational
opportunities as we meet them
 Give the customers an all inclusive adventure
tour of Poland
 More activities can be added with different
seasons

3.  Led
with innovative enthusiasm
 Location has an economic, demographic, and
political base
 Will be the first of its kind in Poland
 Since Poland still uses ‘zloty’ currency, it will
be cheaper for foreigners to travel
 Does not just focus on one season, and the
agency works all year round

4.  Advertise
on the Internet on our new website
PICPOL.PL
 Distribute tour/rental fliers hotels,
recreation information centers, Chambers of
Commerce, and local colleges
 Place ads in biking, sports, rafting, boating
and mountain climbing sections of Dziennik
Polski, or Rzeczpospolita
 Sponsor a grand opening party with food,
discounts, and radio coverage.

5.  Hire
a full-time manager for rentals and
tours and one part-time (on call) helper
 Develop a pay structure and contract for
manager incorporating commission
 Hire two full-time employees, and aparttime (on call) hike tour guide, bike tour
guide and rock climbing guide/instructor by
opening date.
 Make available a tax and insurance program
for full-time employees

6.  Use
the existing customer database to
establish an advertising campaign in each
major region
 Hold an indoor climbing competition and
mountain bike festival in Spring
 Gross 500,000 by 2013
 Sell used rental equipment the same year
purchased
 Hire an accountant

7. Most participants have an "above average"
income level.
 Most active travel participants read special
interest publications such as: Outdoors,
Mountain Climbing , and Terrain. Roughly half of
participants are repeat customers and the other
half are newcomers who rely primarily on word
of mouth and magazine advertisements.
 Slightly more men than women participate in
active travel/recreation.
 Most participants are professionals (one in
three).
 Most participants are under the age of 50
(usually between 23-50


8.  Picturesque
Poland, through its new Center,
will offer many products and services for the
outdoor enthusiast.
 Picturesque Poland will rent biking, hiking,
camping, and climbing essentials and gear.
National brand products will be used for
their quality and name recognition.

9.  The
adventure sports industry has extreme
pricing methods.
 Tour companies tend to offer either very
expensive or very inexpensive tours.
 Middle range prices are rare, that is why our
company is truly unique, our price is $3,499
for a week of all inclusive travel.

10.  Minimum
competition is found in this market
 Main competitors work either at the market
of passenger transportation or providing
services for tourists
 Be the most innovative at this kind of
entertainment (hang-gliding, hot air
ballooning)
 Business agreements with the Hotels
Bialowieski and Żubrówka .

11. A
hang glider or tandem engine
 A cable drag reel
 Safety parachute
 Flight improvement instruments
 Integral model helmets. Classic shaped
helmets will provide full face protection.
 Diving costumes, masks, tubes, air tanks,
flippers,diving gloves for diving.

12.  Borrow
money
 Sell a share of the business
 Investment Company
 Equipment
 Salaries
 Paying our debt
 Advertising Expense
 Training
 Taxes

13. sources and uses of funds of statement
sources of funds
investment company
family
selling stock
zloty
300000
300000
400000
uses of funds statement
facilities costs
equipment
advertisement
working capital
training
transaction
others
100000
250000
200000
50000
50000
100000
50000

14. income statement
revenue
2012
2013
lending equipment
600000 zloty
700000 zloty
transportation cost
50000 zloty
55000 zloty
60000 zloty
70000 zloty
710000 zloty
825000 zloty
equipment buying
rent
advertisement
insurance/license
tax
wages
utility
fix equipment
debt payments
entertainment
training employee
Interest expense
150000 zloty
30000 zloty
100000 zloty
20000 zloty
20000 zloty
20000 zloty
1000 zloty
3000 zloty
10000 zloty
3000 zloty
5000 zloty
5000 zloty
50000 zloty
30000 zloty
100000 zloty
25000 zloty
30000 zloty
40000 zloty
1000 zloty
5000 zloty
50000 zloty
10000 zloty
10000 zloty
6000 zloty
total
347000 zloty
357000 zloty
net income
363000 zloty
468000 zloty
teaching skills
total
expense

15. income statement
revenue
2012
2013
lending equipment
transportation cost
teaching skills
600000 zloty
50000 zloty
60000 zloty
700000 zloty
55000 zloty
70000 zloty
total
710000 zloty
825000 zloty
equipment buying
rent
advertisement
insurance/license
tax
wages
utility
fix equipment
debt payments
entertainment
training employee
Interest expense
150000 zloty
30000 zloty
100000 zloty
20000 zloty
20000 zloty
20000 zloty
1000 zloty
3000 zloty
10000 zloty
3000 zloty
5000 zloty
5000 zloty
50000 zloty
30000 zloty
100000 zloty
25000 zloty
30000 zloty
40000 zloty
1000 zloty
5000 zloty
50000 zloty
10000 zloty
10000 zloty
6000 zloty
total
347000 zloty
357000 zloty
expense

16. cash flow
zloty
cash :
cash in bank
cash in investment
total cash income
2012
2013
50000
150000
200000
150000
250000
400000
cash sales:
local rentals & tours
multiday tours
adventure shop sales
climb gym dues/ rentals
20000
100000
200000
80000
15000
160000
250000
55000
investment income loans
rentals/tour net income
total income
40000
440000
40000
520000
total cash income
640000
920000
Expense
operating expense
cost of goods sold
repayment of Debt
capital investment/building
construction/ Gondola
inventory purchases investment
grand opening
total expense
100000
20000
20000
150000
100000
50000
4000
480000
220000
80000
150000
50000
0
50000
0
450000