1. Kindle According to Norman
Brittney Huntington

2. A look at Kindle
• Designers goals and
reader expectations
unclear
• Book?
• Not a book?
• Better than a book?

3. Kindle Display Design
Conceptual Models:
1. Designers Model
2. Users Model
3. System Image
– Mapping

4. Kindle Decision Tree
Reading w Kindle
Book Magazine Newspaper
Wuthering Heights New York Times Wall Street Journal
Blog
The Hunger Games The New Yorker Sports Illustrated Perez Hilton

5. Kindle Affordances
• Buttons
–Positioning
–Size
• Keyboard
–Mayer’s pre-training principle:
similar to many other devices
used in everyday life like
smartphones and computers.
• Screen Display
–Clarke et al. (2002) focus group study
–Mayer, R., (2005). The Cambridge
Handbook of Multimedia Learning.
Cambridge University Press

6. Constraints to Kindle Display
Design
• Older Versions
1. Mobility
2. Note-Taking
• Newer Versions
1. Navigation between
pages
2. Simultaneous Browsing
3. Small Screen Size still a
problem
Brown et al.(2001)

7. References
• Clarke, D., Goodwin, S., Samuelson, T., Coker, C.
(2002). A Qualitative assessment of the Kindle e- book
reader: results from initial focus groups.
Performance Measurement and Metrics, 9, 118-129.
• Brown, G.J. (2001). Beyond Print: Reading Digitally,
Library Hi Tech, 19, 390-399.
• Mayer, R. (2005). The Cambridge Handbook of
Multimedia Learning. Cambridge University Press.
• Norman, R. (1969) The Design of Everyday Things.
Currency and Doubleday: New York.