This presentation covers the basic idea of services marketing that is followed by KFC. This gives you the basic insight on how the services marketing should look like in the fast food industry.

1. Presentation on 7p’s of KFC
Presented by: Bhawesh Bhatta
MBA 1
Roll no:116

2. INTRODUCTION
• KFC stands for Kentucky Fried Chicken
• It is a fast food restaurant chain that specializes in
fried chicken
• Founded in March 20, 1930 in North Corbin,
Kentucky by Harland Sanders
• It has more than 18,875 outlets in over 118 countries
• It is a subsidiary of Yum! Brands

3. 7 p’sProduct
Price
Place
Promotion
People
Process
Physical
evidence

4. Products
• Core product offering is pressure fried chicken
• Chicken burgers ( including Zinger and Tower burgers)
• Wraps ( “Twisters” and “Boxmasters”)
• Variety of finger foods like crispy chicken strips and hot
wings
• Popcorn chicken and chicken nuggets
• It has launched Flaming Crunch Chicken
• Side dishes include French fries, bread rolls, salad,
PepsiCo soft drinks
• Krusher frozen beverage

5. Price

6. Place
• It has over 300 outlets across 81 cities
• Planning to have over 500 outlets by the end of 2015
• Distribution based on franchisee and company run
outlets
• Delivered through online media as well
• It has overtaken Pizza Hut in Quick service
restaurants

7. Promotion
• KFC does promotional activities by offering
add-ons to the existing menu, gift coupons, T-
shirts, Kids meal etc
• KFC promotes its products through LCD
displays kept inside its outlets which promotes
their products
• Online advertising
• Advertising on television

8. People
• The people involved in providing services to the
customers
• The staffs working in the outlets are trained by the
company itself
• They are provided with certain guidelines to
communicate with the customers

9. Process
• The process starts when the customers visit the
outlet.
• It also involves if the customers order the products
online
• The easier and convenient the process it will lead to
greater customer satisfaction

10. Physical evidence
• This refers to the physical environment of the outlets
where the customers visit.
• The interiors are made according to the certain
standards given by the parent company
• This also helps in creating positive influence on the
customer satisfaction
• There is use of good technology equipment