The Indian Healthcare sector constitutes mainly of hospitals, pharmaceuticals, Diagnostics, Insurance and Medical Equipment. The Indian Healthcare industry is growing by a rate of CAGR of 18% and is expected to grow to CAGR of 21% till 2020. This instills the signs of fulfillment of Vision 2020. The major factors influencing are increase in population, shift in demograpics, rise in disposable income, Increase in incedence of lifestyle related disease, rising literacy, tax benefits and rise in insurance coverage. Moeover the public health expenditure in India is very low which give the platform for the development. A holistic approach of "stakeholder relationship management" is required to bring about the trasntional shift in healthcare. New models are required to provide affordable and accessible solutions of healthcare. Public Private Partnership (PPP) model can be a boon to be provided as a solution. India has always been taking a leapfrog in welcoming new technological platforms. A classic example of such leapfrog of technology is transition of telecommunation from landlines to cell phones avoiding the transition to pagers. The introduction of mHealth have already created a revolution in changing the dimension of healthcare & cut-shorted the boundary between doctors and rural patients and have enhanced outreach and coverage.

1. INDIAN HEALTHCARE - Transitional Shift
Towards Sustainable & Mobile Care
Presented By:
Sanket Patel (D002)
Sneh Shah (C010)
Bhavik Doshi (B013)
Mentored By:
Prof. Ashutosh Ojha

2. OUTLINE
1 Healthcare industry
2
3
Drivers for growth of healthcare
Current scenario
Changing scenario and sustainable
healthcare
The revolution of public private
partnership (PPP)
mHealth – Changing dimensions
4
5
6

3. Healthcare Industry

4. Drivers for Growth of
Healthcare
Economic Factors
• Tax Benfits
• Medical Tourism
• Insurance Coverage
Demographic Factors
• Increase in population
• Shift in demographics
• Rise in disposable income
• Increase in incedence of
lifestyle related diseases
• Rising Literacy
Challenges Posed:
1. Dual Disease Burden
2. Lack of infrastructure and human resource

5. Leading Causes of
Deaths

6. Current
Scenario

7. Three Basic
Requirements
• Raising sufficient resources for health
• Reducing financial risks and barriers to care
• Increasing efficient use of resources

8. Private vs. Public
Healthcare

9. Public Healthcare

10. Healthcare Spending

11. Comparative
Analysis

12. The Changing
Scenario
• Transition towards “holistic care”
concept through pervasive health
continuum.
• Healthcare ecosystems needs
excellent management and
collaboration that are strategic,
cutting-edge and forward-looking.
• Main imperative includes increasing
access and reach, efficiency in service

13. Collaborate to
Innovate
Effective collaboration across
value chain essential for:
• New technology/drug
introduction
• Lowering costs
• Increasing Awareness
• Acceptance of preventive
measures
• Strengthening healthcare
financing

14. Various
collaborations
• Collaborations between different providers across healthcare
continuum
• Collaborations between providers and technology
• Collaborations between providers and payers/insurers
• Collaborations for nurturing and retaining talent
• Collaborations for an empowered patient
• Multi-stakeholder collaborations

15. Enabling sustainable healthcare –
Healthy India

16. The Revolution of
PPP
The PPP model aims at
• Bringing quality and
affordable healthcare
• Enlarging the reach
(accessibility)
• Expanding the services offered
by public healthcare facilities
across country

17. Advantages of Public – Private
Partnership
The PPP creates:
• More sustainable means for government to provide for the health of
its citizens
• An enormous market with a reliable, multi-year revenue stream for
private investors
• Better outcomes, value and accessibility for patients especially
under-served patients

18. Advantages of Public – Private
Partnership

19. Critical roles for PPP
players
Need
Flexibility
Willingness
Incentive
Performance

20. Changing Dimensions –
mHealth
• Three major trends already happening in healthcare lend
themselves to revolution in mobile technology:
Foundations
already in place
• Electronic medical
records, remote
monitoring &
communications.
• ‘Care everywhere’
already emerging
Ageing population
• Ageing population and
chronic illness driving
regulatory platform
• mHealth improves
access and quality
Personalization
• Healthcare industry
getting personalized
• mHealth offers
personal toolkits for
predictive,
participatory and
preventive care

21. mHealth and developing
nations

22. Reaching Those Who Need It –
Apollo Hospitals
• According to TRAI, half of India’s population owns a mobile phone
• Apollo Hospitals saw this opportunity to reach rural population without access to
care centres
• Apollo made its first steps into mHealth with triaged health information and
advice.
• Monitoring symptoms and receiving lifestyle, diet and educational
• Paramedics, physiotherapists, nurses, doctors and health advisers in contact
centres were given access to a database and delivered triage support.

23. mHealth Success
Saga
• Over 7,00,000 calls since launch
• Potential reach of 70 million people country-wide, 24/7
• 2G and 3G video consultations provided

24. mHealth – Future
Outlook
• Link health providers, payers and mobile phone suppliers.
• Partnership with health insurance companies to reduce cost and
broaden coverage of mHealth
• Unified standards for eHealth records could see a fluid exchange of
health information between multiple providers.
• Apollo hopes to make mHealth an integral part of care rather than an
alternate method

27. Changing Customer Trends –
Paradigm Shift
• Prescriptive care Preventive care
• Illness Wellness
• Fast growing lifestyle disease segment is the major concern

28. Key References

29. THANK YOU!