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Social Media
Marketing
An Introduction by
Bhavesh Gudhka
What is
Social Media?
Social Media is an Online
Communication platform to
communicate, interact and
share updates with people
on Internet.
Social Media is not
limited to
Facebook and
Twitter
What is Social
Media Marketing?
To Leverage the
power of social media
for advertising,
promotion and
branding
Why Social Media Marketing is Important?
Social Media Channels
allow businesses and
brands to directly
communicate with their
target audience
Why Social Media Marketing is Important?
Delivers better ROI
Cost-Effective
Brand Awareness
Real-Time
Easy to get started
Wider Reach
Brand Loyalty
Measurable
Social Media Marketing
can provide better ROI
compared to traditional
marketing
Social Media Marketing Channels
Popular Social Media Channels In India
Facebook
Instagram
Twitter
LinkedIn
Google+
Pinterest
Quora
YouTube
How to use Social Media
Marketing?
Before you start
Social Media
Marketing
You must have a
Social Media Marketing
plan aligned with your
business goals
Step 1
Define your Social Media
Marketing Objective
Better to Hire
A person who knows
Digital Marketing &
Business (BOTH)
Common Social Media Marketing Objectives
Branding
Lead Generation
Content Promotion
Customer Engagement
Awareness Creation
Customer Feedback
Promoting Offers
Increase website
Traffic
Your Social Media
objectives will depend on
your business and
marketing objectives
You may want to
increase blog
visitors by
promoting content
OR
You may use social
media to build
community
Step 2
Define social media
channels you will use
Remember
Don’t waste your time on
those channels where you
don’t have your target
audience
Step 3
Create a content plan to
deliver message to your
target audience
Content + Context
Your content can be a
blog post or an e-book or
a video
Step 4
Define what message you
want to give to your
audience
Step 5
Start connecting with
people, answer their
questions and engage
with your audience
Remember
Social Media is not for
Promotion only
Listen to People
Before you speak, listen
and then start
communication
Like, Comment and Share
content of your friends
Build Audience
Build audience who will
listen to you, read your
posts
Which is Best Social
Media Marketing
Platform?
All platforms are good.
Depends on where is your
audience and what kind
of message you want to
deliver.
Depends on
where is your audience
and what kind of
message you want to
deliver
Depends on
How you want to use
them?
Social Media is all about
Emotions & Being Human
Always
Be a real person and act
like a real person
What Next?
Don’t Experiment
with Your Business
Bhavesh Gudhka
Twitter : @bhaveshg
Bhavesh is Founder of OPTRON
A Digital Marketing Agency and
Academy in Mumbai, India
www.optron.in

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Read this before you start Social Media Marketing (Useful Tips)