bhargav baraiya

1. Bhargav Baraiya
130210125003
CROSS-CULTURE COMMUNICATION
“The reasonable person adapts himself to the world,
while the unreasonable one persists in trying to adapt
the world to himself”

2. What is a culture?
• Culture is the "lens" through which you view the
world.
• It is central to what you see,
• How you make sense of what you see,
• How you express yourself.
"Culture is the arts elevated to a set of beliefs."
– Tom Wolfe

3. What is different?
1. Communication Styles
2. Attitudes toward conflicts
3. Decision making style
4. Approaches to knowing
What is hidden below the surface?
1. Beliefs
2. Values
3. Expectations
4. Attitudes
Four Fundamental Patterns of Cultural Difference

4. Cross Culture Communication
Intercultural Communication is the process of
sending and receiving messages between
people whose cultural background could lead
them to interpret verbal and non-verbal signs
differently.

5. Why Cross Culture
Communication is important ?
◦ Business Opportunities
◦ Job Opportunities
◦ Improves the contribution of employees in a diverse
workforce
◦ Sharing of views and ideas
◦ Talent improvisation
◦ An understanding of diverse market
Globalization: Cross border movement of people, goods and data
brings more and more cultures into contact with one another and
increases the potential of cross culture communication.

6. Verbal Communication Differences
1.Words
2.Voice

7. Non-Verbal Communication Differences

8. Case In Point : Eye Contact
In some cultures, looking people in the eye is assumed to indicate
honesty and straightforwardness; in others it is seen as challenging and
rude.

9. Blocks to Cultural Communication
1. Ethnocentrism : Inability to accept another culture's world view;
"my way is the best."
2. Discrimination : Differential treatment of an individual due to
minority status; actual and perceived; e.g., "we just aren't equipped to
serve people like that."
3. Stereotyping : Generalizing about a person while ignoring presence
of individual difference; e.g., "she's like that because she's Asian – all
Asians are nonverbal."

10. 4.Cultural Blindness: Differences are ignored and one proceeds as
though differences did not exist; e.g., "there's no need to worry about a
person's culture
5.Cultural Imposition: Belief that everyone should conform to the
majority; e.g., "we know what's best for you, if you don't like it you can
go elsewhere."
6.Tone Difference : Formal tone change becomes embarrassing and
off-putting in some cultures.

11. Business AttireBusiness Attire

12. Selecting and Presenting Business Gifts

13. How do you do it?
• The handshake should be firm.
• While shaking hands establish eye contact and
always smile
• The person who initiates the handshake is the
one who closes it.

14. Welcome Topics & Topics to Avoid
during Conversation

15. TEN Pre-cautions in Cultural Communication
1. Slow Down
2. Separate Questions
3. Avoid Negative Questions
4. Take Turns
5. Write it down
6. Be Supportive
7. Check Meanings
8. Avoid Slangs
9. Watch the humour
10. Maintain Etiquette

16. Success Rate
will Increase
Success Rate
will Increase