Ariel Market Penetration Strategy.

ARIEL MARKET PENETRATION STRATEGY

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Umbrella Of P&G ,[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation of Detergent market in India Segmentation Of Detergent Powder Market Premium Ariel- Ultramatic & Spring clean Surf -Automatic & Quick wash, Mid – priced Surf Excel Blue, Tide, Stain Champion Mass Market Wheel , Fena, Nirma,Ghadi etc.

S W O T Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Sustainable Competitive Advantage

Market share Source: Indian Soaps and Toilet Manufacturer Association

People’s Views. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Face of Ariel ,[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ariel Market Penetration Strategy.

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