A review of basic social media principles, and platforms. Covers Twitter, Facebook, Google Plus, Tumblr, Snapchat, Instagram, and LinkedIn, and blogging.

1. The
What You Need to Know
Web

2. beth g sanders
@bethgsanders | bethgsanders.com | lifeandbeth.com

3. Intro

4. Social Networking is
Conversation
Engagement
Relationships

5. Social Networking is not
Advertising
Instant
About me

6. Get
Started

7. Your Profile
or

8. Bio
Christ follower, wife, social media & online
strategist, writer, editor, WordPress nerd, geek,
empty nester, inveterate early adopter, lover of
shiny things, and lifelong Cardinal baseball fan.

9. What are your
?

10. in
?

11. Where’s your audience?

12. What are you comfortable with?

13. 10Ways to be an online rock star

14. 10Listen before you leap.

15. 9Remember: It’s not about you.

16. 8Don’t sell.

17. 7Think before you speak.

18. 6Engage & interact.

19. 5Be generous. Help.

20. 4Promote others.

21. 3Mix up your posts.

22. 2Don’t be stupid.

23. 1Don’t be a jerk.

24. 7
The Big

25. Twitter

26. Microblogging
140 Characters
Fast Moving

27. ~ 1 billion users
~ 500 million tweets daily
Favorite of 26% of US teens

28. RT, MT
@

29. HT
TIL
S/O
OH
ICYMI

30. Apps: Desktop & Mobile

33. Facebook

34. 1.26 billion users
1500 potential pieces of content/login
1 million links/20 minutes

35. Page reach declining
Facebook: Pay for reach
Content filtering

37. Instagram

38. 150 million users; >95% are <35
17% urban v 11% suburban
53% of ages12-24

41. Snapchat

42. A parent’s worst nightmare
Photos available for ~10sec
294 million snaps/day

45. Teens think it’s private.

46. Teens think it’s private.

47. Teens think it’s private.
They could not be more wrong.

49. =

50. linkedin

51. 277 million users
Professional network
40% check daily

53. Use your real, full name
Post relevant updates & links
Get recommendations

54. Tumblr

56. Mini blogging?
Post quotes, videos, images, audio
Easy, quick & free

57. Google Plus

58. It’s Google
Search results
Hangouts

61. Tools

62. Buffer

65. Lists

68. justunfollow.com

70. Mobile Apps

71. Blogging

72. 55% more Web traffic
Google <3 fresh content
Return visits

74. Videos
Photo Galleries
Stories

75. Brainstorm

76. Group Exercise

77. Gallery of #Fail

81. The Good Guys

85. Put it all
Together

86. in
Content
Sharing
Professional
Video Sharing
Photo Sharing
Social
Recommendations
Web
Presence
(Website, blog,
or personal
splash page)

88. ?

89. thanks, y’all
Connect
!
!
!
@bethgsanders
bethgsanders.com
lifeandbeth.com
linkedin.com/in/bethgsanders