New Tools for an Old, Old Story

1. nnection
2010
Go 2.0
New Tools for an Old, Old Story
bethgsanders.com

3. It’s not a fad.

4. What is Social Networking?
!
?

5. What is Social Networking?
!
?
Two-way media designed for interaction
rather than static information.

6. Why?
“ Therefore go and make disciples of all
nations, baptizing them in the name of the
Father and of the Son and of the Holy Spirit,
and teaching them to obey everything I
have commanded you ...”
Matthew 28: 19 -20

7. The Test
• Does social networking help the Church
reach people? If so, how?

8. The Test
• Does social networking help the Church
reach people? If so, how?
• How do I put these tools to use?

9. Web 2.0 v. Web 1.0
Web 1.0 Web 2.0
One-way communication Two-way communication

10. Web 2.0 v. Web 1.0
Web 1.0 Web 2.0
One-way communication Two-way communication
Controlled message Give up some control

11. Web 2.0 v. Web 1.0
Web 1.0 Web 2.0
One-way communication Two-way communication
Controlled message Give up some control
About service times About interaction

12. We have a Web site ...

13. We have a
building ...

14. ?
Did Jesus Say?
Therefore put up a nice Web site/build a
cool building and hope people come to
it and make disciples of all nations ... ?

15. Jesus said: GO

16. Jesus said: GO
Social networking = digital GO

17. Because ...

18. Because ...
• God is not surprised

19. Because ...
• God is not surprised
• God gifted

20. Because ...
• God is not surprised
• God gifted
• It works*
• 43% of church leaders: effective online strategy
• 6% of Web traffic: from social sites
• More engaged visitors
*Drew Goodmanson, The State of Social Media, Part 1 http://www.christianitytoday.com/yc/manageresources/
other/thestateofsocialmediapart1.html

21. Objections

22. Objections
• Our people don’t do that

23. Objections
• Our people don’t do that
• It’s risky

24. Objections
• Our people don’t do that
• It’s risky
• Inappropriate content

25. Objections
• Our people don’t do that
• It’s risky
• Inappropriate content
• People don’t care what the pastor ate for lunch

26. Objections
• Our people don’t do that
• It’s risky
• Inappropriate content
• People don’t care what the pastor ate for lunch
• This isn’t how we’ve always done it

27. Examples
• Facebook
• Blogs
• Twitter
• YouTube
• LinkedIn
• Flickr

28. Social Sites: An Overview
• Facebook

29. Facebook Facts
• 350,000,000 active users
• 50% log on every day
• 55,000,000 status updates each day
• 65,000,000 mobile users
• 3.5 billion pieces of content/week
***Facebook

30. Social Sites: An Overview
• Facebook
• Twitter

31. Twitter Facts
• 19% online adults 18 - 24 have used
• 35 - 44 year-olds
• Racially/ethnically diverse
• Not popular with teens
• Use other social networking sites
*Lenhart, Amanda, Pew Internet & American Life Project - Twitter and Status Updating: Demographics, Mobile Access and
News Consumption, on Six Pixels of Separation http://www.pewinternet.org/Presentations/2009/44--Twitter-and-status-
updating.aspx

32. Social Sites: An Overview
• Facebook
• Twitter
• Blogs

33. From

34. From
Weblog

35. Blog Facts
• 2006 - 50,000,000 (English speaking)
• Available to anyone
• Two new blogs every second

36. Read Blogs

37. Read Blogs
RSS

38. Read Blogs
RSS
Google Reader

39. Social Sites: An Overview
• Facebook
• Blogs
• Twitter
• YouTube

40. YouTube Facts
• 65,000 new videos uploaded every day
• 100,000,000 views per day
• 57% of online video viewers share links

41. Social Sites: An Overview
• Facebook
• Blogs
• Twitter
• YouTube
• LinkedIn in

42. LinkedIn Facts
• Professional only
• 35,000,000 users
• Discussion/Q & A area

43. Social Sites: An Overview
• Facebook
• Blogs
• Twitter
• YouTube
• LinkedIn in
• Flickr

45. The ABCs

46. Facebook
• Status

47. Facebook
• Status
• Home page vs. profile

48. Facebook
• Status
• Home page vs. profile
• Feed

49. Facebook
• Status
• Home page vs. profile
• Feed
• Types of content

50. Facebook
• Status
• Home page vs. profile
• Feed
• Types of content
• Privacy

54. Twitter
• Tweet

55. Twitter
• Tweet
• @reply

56. Twitter
• Tweet
• @reply
• Direct message (DM)

57. Twitter
• Tweet
• @reply
• Direct message (DM)
• Retweet (RT)

58. Twitter
• Tweet
• @reply
• Direct message (DM)
• Retweet (RT)
• Follow/unfollow/block

62. Blogs/Blogging
• Blog vs. Web site

63. Blogs/Blogging
• Blog vs. Web site
• Posts

64. Blogs/Blogging
• Blog vs. Web site
• Posts
• Comments

65. Blogs/Blogging
• Blog vs. Web site
• Posts
• Comments
• Links/blogroll

66. Blogs/Blogging
• Blog vs. Web site
• Posts
• Comments
• Links/blogroll
• Static vs. changing content

69. YouTube
• Channel

70. YouTube
• Channel
• Comments

71. YouTube
• Channel
• Comments
• Link/embed

72. YouTube
• Channel
• Comments
• Link/embed
• Subscribing

73. YouTube
• Channel
• Comments
• Link/embed
• Subscribing
• Favorites

76. Speak the Language
Friends

77. Abbreviations/Jargon
• HT: Hat tip, kudos
• OH: Overheard
• FTW: For the win
• RT: Retweet
• IRL: In real life
• DM (Twitter): Direct message
• # Hashtag (Twitter): Topic
• NSFW: Not safe for work
• <3: Heart, Love
• N00b, noob: New person, newbie
• FAIL: Something that is bad

78. How to Make Friends in the Social Sphere
Cautions & Caveats

79. Do
• Be helpful: links, info

80. Do
• Be helpful: links, info
• Recognize and promote others

81. Do
• Be helpful: links, info
• Recognize and promote others
• Engage

82. Do
• Be helpful: links, info
• Recognize and promote others
• Engage
• Be careful and selective

83. Do
• Be helpful: links, info
• Recognize and promote others
• Engage
• Be careful and selective
• Be yourself

84. Don’t
• Overshare

85. Don’t
• Overshare
• Be rude

86. Don’t
• Overshare
• Be rude
• Hire a ghosttweeter

87. Don’t
• Overshare
• Be rude
• Hire a ghosttweeter
• Be a bot

88. Don’t
• Overshare
• Be rude
• Hire a ghosttweeter
• Be a bot
• Spam

89. Use Your Head

90. Help

91. Help
Engage

92. Help
Engage
Add value

93. Help
Engage
Add value
Don’t be stupid

94. Have fun!

95. Thanks
Y’all!
bethgsanders.com
Twitter: @bethgsanders
Email: bgs@bethgsanders.com

96. Credits
Statistics (unless otherwise cited)
Pew Internet & American Life Project | pewinternet.org
Photo | Slide 2
Creative Commons®
Love (modified by bgs)
ellie | flickr.com/photos/ella_marie/3270602150/
Photo | Slide 9
Photo of church by James Loftin
Slideshare
This presentation will be available online at slideshare.net/bgsand