How to make the most of your LinkedIn profile to help you land that job, brand yourself, promote your products or make that deal!

1. 20 top tips & tricks
Andy Priestner & Meg Westbury

2. Check out all
the NEW
profile
sections and
fill them in
(LinkedIn has
changed for
the better)

3. ‘I’d like to add you
to my professional
network’ Personalise
your
invitation
to connect

4. Say ‘hello’
after
connecting

5. Manage
both
your
profiles
-
public
&
private

6. Find a
role model
networker
and learn
from them

7. Join a group
and actively
contribute
to it

8. If job-
searching,
success will
come from
networking
and sharing
NOT
desperation

9. Connect
your
connections
(if you think
they could
collaborate)

10. Update your
status with
meaningful &
appropriate
content (this is
a professional
network)

11. Use an
established
connection
to ‘get
introduced’

12. If job-
searching,
find a
company
insider to
give
you the
lowdown

13. A complete
profile and
smart use of
keywords
will improve
your
findability

14. Write a
recommendation
or endorse a skill
(don’t sit and wait
to be
recommended)

15. If there is
not a group
around your
area of
interest or
expertise,
start one

16. Promote
your profile
(customise
your URL,
get a badge,
and add to
your email
signature)

17. Check out
contacts
at your
alma mater,
via the alumni
search facility

18. Download
and explore
the sleek
new mobile
apps and use
it on the go

19. Check out
company
pages
(they’re
cool)

20. Make your
home page
feel less
cluttered by
customising
your news
feed

21. Connect, s
hare, like
– become
a ‘good
LinkedIn
citizen’

22. Connect with us on
http://www.linkedin.com/in/andypriestner
http://www.linkedin.com/in/megwestbury