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Brian Gencher

Business Technologie

Great Consumer Communication
Happens when Consumer Touchpoints
are the Inspiration for
Executions and Media Context
It starts with the identification and activation
.
of resonant consumer touchpoints
.
Touchpoints
Drive
programming

Inspiration for And then
Razor sharp
creative inspires media
creative and vice versa
placement in
generation ambient context

Partnered communication – Paint company and insurance

National Geographic Channel – Shark Week

Crown Royal Home Improvement
Store, Shopping Basket Ad

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Great Ads

1. Great Consumer Communication Happens when Consumer Touchpoints are the Inspiration for Executions and Media Context It starts with the identification and activation . of resonant consumer touchpoints . Touchpoints Drive programming Inspiration for And then Razor sharp creative inspires media creative and vice versa placement in generation ambient context

2. Career website

3. Career website

4. Mini Cooper Subway entrance

6. Partnered communication – Paint company and insurance

9. Folgers Coffee

10. Plastic surgery clinic

11.

12. Italian restaurant

13.

14. Music School

15.

16. Water Safety