Overview of Objective Insights capabilities, including forecasting, pricing & reimbursement analysis, and other forms of business analytics for the health care industry

1. www.ObjectiveInsights.com

2. Slide 2
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

3. Slide 3
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

4. Background Slide 4
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

5. Background Slide 5
Pharmaceutical Biotechnology Diagnostics Vaccine Device
Vaccine Division
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

6. Background Slide 6
Analgesia CNS / Psychiatric
Autoimmune Disorders Inflammation & Allergy
Cardiovascular Metabolic Disorders
Dermatology Ophthalmology
Pulmonary Gastroenterology
Musculoskeletal Urology
Infectious Diseases Vaccines
Diagnostics Oncology
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

7. Background Slide 7
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

8. Approach Slide 8
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

9. Services Slide 9
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

10. Services Slide 10
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

11. Services Slide 11
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

12. Services Slide 12
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

13. Services Slide 13
Patients Progress Unless Cured
Active Disease Disease Remission
Present with NHL
No Therapy "Cured"
First-Line Therapy
Relapse Therapy
Death
Refractory Therapy
No Therapy
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

14. Services Slide 14
© Copyright 2010 Objective Insights, Inc. 25 May 2010
All Rights Reserved www.ObjectiveInsights.com

15. Services Slide 15
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

16. Services Slide 16
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

17. Services Slide 17
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

18. Tools Slide 18
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

19. Tools Slide 19
Monthly, quarterly, &
annual forecasts
Forecasts for multiple indications, products, & geographies
easily consolidated and analyzed as a portfolio
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

20. Tools Slide 20
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

21. Tools Slide 21
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

22. Tools Slide 22
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

23. Tools Slide 23
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

24. Tools Slide 24
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

25. Tools Slide 25
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

26. Tools Slide 26
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

27. Tools Slide 27
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

28. Tools Slide 28
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

29. Tools Slide 29
Annual forecasts Monte Carlo simulation
Company vs. Partner NPV
$3,000
$2,517
$2,500
$2,308
Deal Net Present Value ($M)
$2,000
$1,500
$1,362
$1,058
$1,000
$500
$0
DEMO NPV ($M) Partner NPV ($M)
Deal A Deal B
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

30. Tools Slide 30
Deal A Inputs Deal B Inputs
by Region Common Inputs by Region
Deal A Results Deal B Results
US Product X P&L EU Product X P&L ROW Product X US Product X P&L EU Product X P&L ROW Product X
A A P&L A B B P&L B
Combined Results Combined Results
DEMO Share P&L Partner Share DEMO Share P&L Partner Share
A P&L A B P&L B
Comparison of Deal A & B
Results
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

31. Tools Slide 31
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

32. Tools Slide 32
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

33. Strengths Slide 33
“Simply an excellent choice for assistance” – OI client
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved

34. Strengths Slide 34
“Great to work with, useful in our decisions.”
“Very good at delivering what the client needs.”
“OI has always impressed me with their modeling capabilities…the best in the
industry in my opinion.”
– Comments from OI client survey
© Copyright Objective Insights, Inc. All www.ObjectiveInsights.com
Rights Reserved