SW Book Fiesta Presentation by Brook Forest Voices

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Brook Forest Voices
presents
More Than a Book!
Audiobooks and Enhanced eBooks
“It takes a thousand voices to tell a single story”
-a Native American Saying
Wednesday, May 15, 13

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Time-Line of Book Publishing
1400s - Gutenberg’s Printing Press:
First Mass Production of Books in
Europe
1500s -
1600s -
1700s -

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Late 1800s -Edison and
phonograph
1930s - American Federation for
the Blind Talking Books
Daily Graphic of New York, April 4, 1878
“The phonograph at home reading out a novel.”

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1960s to 1970s - Schools & Libraries have
Audiobook Cassettes and Vinyl Audiobook
Records
1970s - Project Gutenberg plain text classics
for download to PCs
1975 - Books on Tape
1986 - Formation of Audio Publishers
Association
1987 - 1st hypertext book on ﬂoppy disk
“Afternoon” by James Joyce

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Time-line of Book Publishing
1990s - Audiobooks on CD
1996 - First “Audie Awards” (the Oscars
of the audiobook world)
1998 - ﬁrst ebook reader, The Rocket, by
NuvoMedia
1998 - Audible begins web site downloads of
audiobooks
1999 - Simon & Schuster - 1st publisher of
print & ebooks

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2005 - Preloaded audiobook devices (e.g.
Playaway)
2007 - First Kindle
2009 - text to speech on eReaders
2009 - Enhanced eBooks (multimedia ebooks)
2010 - iPad (1st tablet)
2012 - Whisper Sync for downloadable
audiobooks/ebooks. Audiobook streaming services

Reading Trends
As reported in Publisher’s Weekly: Aug. 09, 2011
-6.6%
-2.1%
+12.4 %
+23.6 %
+201 %
+255.1 %
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By BookStats, the joint AAP, BISG program developed to create a comprehensive analysis of industrywide sales.

Reading Trends
Hardcover Sales: -6.6%
-2.1%
+12.4 %
+23.6 %
+201 %
+255.1 %
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Reading Trends
Hardcover Sales:
Softcover Sales:
-6.6%
-2.1%
+12.4 %
+23.6 %
+201 %
+255.1 %
7

Reading Trends
Hardcover Sales:
Softcover Sales:
Audio Physical:
-6.6%
-2.1%
+12.4 %
+23.6 %
+201 %
+255.1 %
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Reading Trends
Hardcover Sales:
Softcover Sales:
Audio Physical:
Audio Downloads:
-6.6%
-2.1%
+12.4 %
+23.6 %
+201 %
+255.1 %
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Reading Trends
Hardcover Sales:
Softcover Sales:
Audio Physical:
Audio Downloads:
eBooks:
-6.6%
-2.1%
+12.4 %
+23.6 %
+201 %
+255.1 %
7

Reading Trends
Hardcover Sales:
Softcover Sales:
Audio Physical:
Audio Downloads:
eBooks:
Enhanced eBooks:
-6.6%
-2.1%
+12.4 %
+23.6 %
+201 %
+255.1 %
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APA Consumer Survey - 2012
by Bowker Market Research
Summary by Publisher’s Weekly - Dec. 31, 2012

What is the size of the audiobook market?
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• Audiobooks’ appeal has expanded. Forty-six percent of
consumer survey respondents have listened to an
audiobook at some point (up 9% from the previous
study in 2010).
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• Audiobooks’ appeal has expanded. Forty-six percent of
consumer survey respondents have listened to an
audiobook at some point (up 9% from the previous
study in 2010).
• Unit sales of audiobooks in 2011 were up 13 percent
since 2010. The estimated size of the audiobook
industry is now $1.2 billion.
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Audiobook Physical Formats
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Audio CD’s (10 hour book = 11 CDs)
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Audio CD’s (10 hour book = 11 CDs)
Mp3 CD’s (10 hour book = 1 CD ! )
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If you have a car, does it have an MP3-CD player?
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Listeners Sample Size = 2, 003
Buyers Sample Size = 589
0%
10%
20%
30%
40%
50%
60%
Yes No Unsure Don't have a car
43%
46%
7%
5%
51%
42%
7%
0%
Audiobook Listeners Recent Audiobook Buyers
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51 percent of all audiobook
buyers have MP3 CD
capable car stereos, which
are common features of most
of the top 20 selling
automobiles sold in the U.S.
this year. Fifty-seven percent
of that group has purchased an
MP3 CD. Fifty-two percent
of those with players say they
would purchase more MP3
CDs if they were more widely
available.
Publisher’s Weekly - Dec. 31, 2012
Why Mp3 CD

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Audiobook Cassettes
Preloaded Devices
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Other Audiobook Formats
Download from
• e.g. Audible, iTunes,
Amazon, Ambling Books
and more
Stream from
• Audiobooks, Slide Audio,
Pandora, Spotify, and more
12

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Why did you choose audio over other formats?
(Select up to 3.)
Audiobook Listeners Sample Size = 2, 003
Buyers Sample Size = 589
0% 10% 20% 30% 40% 50% 60% 70%
Other (please specify):
More environmental than print books
Hard for me to read print
I like being read to
I can listen to the book on my PC
It helps me multi-task
It is portable
I can listen to the book in my car
None
4%
5%
6%
10%
16%
25%
30%
57%
18%
3%
10%
11%
17%
26%
31%
46%
62%
3%
Recent Audiobook
buyers
Audiobook Listeners
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Why Choose Audiobooks?

“What these surveys conﬁrm is that audiobooks
continue to tap into consumers’need for a
convenient way to support their active lifestyles.”
-Michele Cobb, APA President.
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Audiobook Advantage
Enables reading anywhere and anytime!

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How interested are you in being able to read and listen to the same book using
multiple devices? (e.g. read one section of the book as an e-book while at home, and
picking up where you left off in audiobook format while driving?)
0%
20%
40%
60%
80%
100%
Total Sample Recent Audiobook buyers
8%
21%
17%
26%22%
27%
10%
8%44%
19%
Not at all interested
Somewhat not interested
Neither interested nor
uninterested
Somewhat interested
Very interested
Sample Size (Total Sample) = 4, 244
Buyers Sample Size = 589 15
Nearly half of recent audiobook buyers are interested in integration with e-books.
--Publisher’s Weekly - Dec. 31, 2012
Audiobook Advantage
Audiobook audio ﬁles can be teamed with existing texts

Audiobook Advantage
Audio Files can be used to create Enhanced eBooks.
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Enhanced eBooks are eBooks that include
audio/visual features along with many or all of the
following features:
interactivity
narration, music, sound effects
video and/or images
graphs, tables, embedded pdfs
searchable text , note taking ability, book marks
tables of contents with page navigation
Internal linking - footnotes/annotations/cross references/indexes
External linking - associated websites, social media sites and more.

Captivates your
readers with
unparalleled
experiences
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Why Enhanced eBooks?
and truly engages the
reader & listener!

Educational Institutions are encouraging
use of new technologies using multimedia.
The popularity of tablets and other portable Internet
devices has prompted many districts to approve
polices that allow students to use their own
technology at school.”
- American School & University Magazine, Dec 1, 2012
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Why Enhanced eBooks?

Tablets Outpacing e-Readers
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Tablets are better suited for EEBs.
“The latest edition of
BISG’s Consumer Attitudes
Toward E-Book Reading
survey shows that for the
first time multi-function
tablets have surpassed
dedicated e-readers as
the device of choice
among consumers who
read e-books.”
Publisher’s Weekly, April 9 2013

Enhanced eBooks (EEB)
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Reading
Interactivity

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Reading
Interactivity
The difference between an App and an EEB?

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Reading
Interactivity
• Apps are mostly native iOS or Android software

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Reading
Interactivity
• Enhanced eBooks use formats such as ePUB 2.0.1
and up for iBooks (Apple) or B & N Nook and Kindle
Format 8 (KF8) for Kindle Fire (Amazon).

Summary!
• Enhanced eBook
• Apps
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Reading
Interactivity
• Enhanced eBooks use formats such as ePUB 2.0.1
and up for iBooks (Apple) or B & N Nook and Kindle
Format 8 (KF8) for Kindle Fire (Amazon).

Qualities of a GO-TO Company
Production & Publishing
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Audio Rights are Retained by Author

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Highly Trained & Knowledgeable Staff. Experts in:

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• audiobook production

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• enhanced ebook production

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• product development and distribution

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• marketing and public relations

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Superior and Personalized Customer Service

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Superior and Personalized Customer Service
Accountability!

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Studio for Audio Production
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• Dedicated facilities, state of the art hardware,
microphones, recording and editing software
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• Recording studio with “Quiet Booth” or
specialized sound treatment
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• Recording studio with “Quiet Booth” or
specialized sound treatment
• Engineering: Professional editing and
mastering by trained and experienced audio
engineers to engineer quality sound
22

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Royalty Free Music
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Royalty Free Music
• Branding at beginning of Book
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Royalty Free Music
• Musical Transitions between
Chapters/Sections
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Royalty Free Music
Chapters/Sections
• Create Atmosphere/Mood
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Royalty Free Music
Chapters/Sections
Music Composers on Staff
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Royalty Free Music
Chapters/Sections
Music Composers on Staff
Sound Effects Library
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Qualities of a GO-TO Producer
Audiobooks & EEBs
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Audiobooks & EEBs
Experienced and Trained Narrators
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Audiobooks & EEBs
• Male & Female
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Audiobooks & EEBs
• Male & Female
• All Ages for all Genres
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Audiobooks & EEBs
• Male & Female
• Stamina
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Audiobooks & EEBs
• Male & Female
• Stamina
• Oral Interpretation Skills (fiction &
nonfiction)
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Audiobooks & EEBs
• Male & Female
• Stamina
• Oral Interpretation Skills (fiction &
nonfiction)
• Microphone Experience
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Audiobooks & EEBs

Manufacturing & Packaging of Physical Products
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Audiobooks & EEBs

• CDs (Audio and Mp3)
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Audiobooks & EEBs

• CD Packaging (numerous packaging options)
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Audiobooks & EEBs

• Loaded mp3 Flash Drives/Players
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Audiobooks & EEBs

Physical Product Distribution to
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Audiobooks & EEBs

• INGRAM
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Audiobooks & EEBs

• INGRAM
• Baker & Taylor
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Audiobooks & EEBs

• INGRAM
• Baker & Taylor
• Amazon, Alibris and more25
Audiobooks & EEBs

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Audiobooks & EEBs

Create Downloadable & Streamable Files and
distribute to major venues.
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Audiobooks & EEBs

• Mp3 Distribution to Overdrive, Audible,
Amazon, iTunes, Audiobooks.com, Ambling
Books, Slide Audio, Spotify and more
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Audiobooks & EEBs

• Mp3 Distribution to Overdrive, Audible,
Amazon, iTunes, Audiobooks.com, Ambling
Books, Slide Audio, Spotify and more
• Enhanced eBooks Distribution to Apple
iStore, Barnes & Noble, Amazon, Kobo
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Audiobooks & EEBs

Final Check List of One-Stop Shop
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Personal Attention to Goals of Author & Author
Retains Audio Rights
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Production of Audiobooks and Enhanced eBooks
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Publishing Services - Industry Standard Royalties
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Public Relations & Marketing
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Public Relations & Marketing
Distribution to Public & Educational Libraries, Brick
& Mortar Book Stores, Online eBook and
Audiobook Stores & More27

Brook Forest Voices
32440 A"en Meadow D#ve
Evergreen, Colorado 80439
www.brookforestvoices.com
Studio Ofﬁce: 303-670-4145
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Audiobooks and Enhanced eBooks
“It takes a thousand voices to tell a single story”
-a Native American Saying

SW Book Fiesta Presentation by Brook Forest Voices

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SW Book Fiesta Presentation by Brook Forest Voices