2. Lesson: ADV 231
Subject: Socially
Responsible Consumer
CONTEN
T
• What is Socially Responsible Consumer ?
• How can we become a socially responsible
consumer ?
• Some brand examples. ( success and failure )
• Other commercials for socially responsible
consumers.
• Some investigations.
• Socially responsible groups in Turkey.
• Thanks…
3.
4. It means...
‘’Acting with concern and sensitivity,
aware of the impact of your actions on
others while consuming, particularly
thinking of the disadvantages.’’
http://www.entrepreneur.com/encyclopedia/term/82646.html
5. And it also means to care about;
Local trade, fair trade, people,
environment, workers, children,
nature, animals, ethics, values,
laws, rights etc...
6. Everything we buy has a social, economic or
environmental impact,
POSITIVE or NEGATIVE.
So, which side are you on?
http://www.dumblittleman.com/2010/08/are-you-socially-responsible-consumer.html
7.
8. 1- Look for fair trade brands. You’ll be surprised at
how affordable prices are. The Fairtrade certification
ensures sustainable livelihoods for producers and
workers in developing countries, by negotiating
better trading conditions.
2- Try having one meat-free day a week. According
to a recent UN survey, meat production is
responsible for one fifth of the world’s green gas
emissions.
9. 3- Consider composting: if you have even a
small garden or backyard, start composting
your food waste. It’s the ultimate saving tip:
every single bit of food is used … and then re-
used!
4- If you’re shopping at big chains, check their
website for a corporate responsibility page.
5-Re-use: visit thrift shops and yard sales.
10. Act with your wallet. Buy responsibly;
recycle and re-use; buy second hand;
save money.
11. Who’d have thought 10 years ago that
Starbucks and McDonald's would have fair
trade coffee on their menus – and at decent
prices? It was a move dictated by the power
and choice of consumers.
12. Some loyal consumers looking for environmentally friendly
products, especially due to the unethical behavior
and, institutions and brands are boycotting.
Here are some brand
examples...
Responsible ones & others...
13. -TOMS Shoes is a company that was
founded on a simple premise- ONE FOR ONE
14. For every pair purchased, Toms gives a pair of shoes
to a child in need, under his model of ‘One for One’.
In just four years, Toms Shoes has donated more than
400,000 shoes.
15. Zara is a Spanish clothing and accessories
retailer.
16. In Greenpeace’s
investigations, They
revealed that Zara’s
clothings have the
hormonal
disorders and
cancer causing
chemicals.
http://www.ensonhaber.com/iste-kansere-neden-olan-giyim-markalari-2012-11-20.html
17. Anita Roddick founded ‘’The Body Shop’’ in
1976, especially against animal testing is done.
18. THE BODY SHOP FOCUSES ON...
‘’The local trade support’’
‘’Encouragement of people to appreciate themselves ‘’
‘’The basic principles of human rights and respect for
nature that differ from each other’’
19.
20. Nestle’s use of palm oil is mainly used in
products such as Kit-Kat, reducing the
efficiency of the rainforest in the world, on
the other hand, consumes generations of
Orangutans.
http://www.sosyalmedyacci.com/2011/11/greenpeace-sosyal-medyada-nestleye.html
21. Corporate social responsibility by Starbucks
including using Fair Trade certified
ingredients and engaging in community-
based development projects.
22. THEY FOCUS ON...
→ Community : Community Service ,Create Jobs
for USA
→ Environment : Recycling&Reducing waste,
Green Building
→ Ethical Sourcing : Farmer Support
23. One of the the biggest environmental disasters
happened in Gulf of Mexico on 2010 :
‘’THE BP SPILL’’
24. The oil spill affected natural life…
Balance was disrupted in the sea.
All the animals especially the fishes are
affected.
522 birds died.
25.
26. AS A RESULT;
socially responsible consumers reacted and
they stopped to buy gas from BP because of
damages.
36. Finally, some investigations...
THE 70 % OF CONSUMERS ARE WILLING TO PAY MORE FEES FOR PRODUCTS THAT HAVE
STRONG SENSE OF SOCIAL RESPONSIBILITY
Results show that 70% of consumers are sensitive to the social responsibility of the
companies products, that they are willing to pay much more than the market value of the
detected charge. More than 28% of respondents willing to pay at least $ 10. According to
the results, Institutions earning: employees, society and the environment, clear
communication about how to recycle their exhibitions, which means a significant
opportunity for decomposition counterparts.
YOUTH ARE WILLING TO WORK LESS FEES IN COMPANIES WİTH STRONG SENSE OF
SOCIAL RESPONSIBILITY
The most surprising finding of the study was that participants between the ages of 18-24
and 25-34 ,as the other age groups, remarked to accept working with less fees of
companies which are aware of social responsibility.
http://www.medyaloji.net/haber/sosyal_sorumluluk_tuketicinin_tercihini_etkiliyor.htm
37. And supporters of socially responsible
consumers in Turkey...
Türkiye Sosyal Sorumluluk Derneği
Greenpeace
Tema vakfı
Hayvan Hakları Federasyonu etc...
