A historical panorama of digital cultural mediation projects designed by reciproque since 15 years. Plus some case studies presented to 2020 - 2021 students.

1. Digital interfaces for cultural
mediation
NOVEMBER 2020

2. 2
Digital Native
Cultural engineer
Creative Director
Co-founder and associate
Design Agency
Multimedia design and engineering services for
museums and cultural institutions since 2006
2 associates
11 people
100 projects / missions
Based in Paris
https://www.reciproque.com
STEPHANE BEZOMBES

3. CONTEXT

4. 4
France :
• 1500 museums and monuments
• 2000 cinemas
• 5500 library
• 950 theaters
Heritage sector :
• Louvre : 10,2M - 75% tourists
• Versailles : 8,1M - 80% tourists
• Tour Ei
ff
el : 6,2M - 80% tourists
• Centre Pompidou : 3,5M - 43% tourists
Attendance :
44% have visited a museum
+1% since 1973
16 exhibitions on Picasso in 2019
Sources : Chi
ff
res-clés de la Culture 2019
50 ans de pratiques culturelles en France 2020
CULTURE AND HERITAGE

5. CULTURE IN EVERYDAY LIFE : BABY-BOOMER, GEN X, GEN Y

6. NEW FRONTIERS
https://artsandculture.google.com/search/streetview?project=streetviews&hl=fr

7. NEW PLACES
https://www.louvreabudhabi.ae/fr

8. BORN-DIGITAL ART
Computer generated visual media
Computer generated 3D still imagery
Computer generated animated imagery
Digital installation art
Computer Assisted Art
https://en.wikipedia.org/wiki/Digital_art

9. OUR HERITAGE
https://www.rebatirnotredamedeparis.fr/

10. NEW ETHIC
http://restitutionreport2018.com/sarr_savoy_fr.pdf

11. NEW GESTURAL INTERACTIONS IN DIGITAL EVERYDAY
Based on Nicolas Nova https://curiousrituals.wordpress.com/

12. DESIGN AGENCY

13. DESIGN FOR A CLIENT
NEEDS
CLIENT
SOLUTION
SUPPLIER
USERS
PAIN
COMMONS
OFFERS
BUY
CONSULTANT
RFP PROPOSAL
SUPPLIER
SUPPLIER
CONTINUOUS DEVELOPMENT
DESIGNER
QUALITY
COST

14. DESIGN PROCESS

15. ACTIVATE YOUR AUDIENCE
Digital Engagement for Museums, Jasper Visser / Jim Richardson

16. HOW DO YOU WANT YOUR PROJECT ?

17. DESIGN SYSTEM

18. BENCHMARK

19. RESEARCH

20. BRAINSTORM CONCEPTS

21. PRIORIZE INSIGHT

22. 22
1.Content design
2.Users stories
3.Wireframes
4.Proof of concept
5.Detailed speci
fi
cations
6.Prototype
7.Minimum Viable Product
8.Sprint
9.Review
10.User testing
11.Back to 8
12.Marketing
13.Launching
AGILE DEVELOPEMENT

23. DESIGN SYSTEM

24. CONSULTATION

25. INTERACTION

26. GAMIFICATION

27. MOBILE ASSISTANT

28. IMMERSION

29. IMMERSION (BIS)

30. (CO)PRODUCTION

31. FROM DESIGN TO REALITY
REBOND
LAFAYETTE ANTICIATIONS
Mobile Assistant
USE CASE 1

32. LAFAYETTE ANTICIPATIONS

33. 34
A production catalyst
Lafayette Anticipations oversees initiatives for
the support of contemporary creation led by
two general interest organisms, the Fondation
d’entreprise Galeries Lafayette and the Fonds
de dotation Famille Moulin, established by the
Galeries Lafayette Group and its stakeholder
family.
CULTURAL MEDIATION

34. DESIGN 2 REALITY

35. DESIGN 2 REALITY

36. WIREFRAMING

37. REALITY
https://rebond.lafayetteanticipations.com

38. REALITY

39. ANALYTICS

40. FROM DESIGN TO REALITY
POPBOOK
FONDATION LOUIS VUITTON
Interaction kiosk
USE CASE 2

41. FONDATION LOUIS VUITTON

42. POPBOOK
Digital Guestbook
Lets visitors leave drawings, sel
fi
es, and
commentaries on a variety of
backgrounds, including artwork
reproductions. The created images are
available for one month on the kiosk. The
visitor, if he wishes, can send his creation
by e-mail or publish on a dedicated
Facebook account.

43. GUESTBOOK

44. WIREFRAME

45. CREATIVE FILTERS AND BRUSHES

46. SOCIAL NETWORK + NEWSLETTER + CHALLENGES + SPONSORING

47. DASHBOARD
Since sept 2017 it has recorded 75,000 creations.
The guestbook receives up to 6,000 contributions per month.

48. FROM DESIGN TO REALITY
COLLECTION ONLINE
MUSEE DU LOUVRE
Digital Platform
USE CASE 3

49. ATLAS DATABASE + ARTS GRAPHIQUES JOCONDE DATABASE

50. NEW BRANDING