Presentation from 2015 TMT CEE FINANCE AND INVESTMENT conference in Warsaw. Introduced by M.Grzybkowski - CEO of Beyond.pl, on panel about investing in data centers in CEE regions. In 2014 whole CEE data centers sector is approx. 300,000 m2 of gross space. 36% of it is accounted for Poland. In 2014 Poland's DC services market value was $0,5 bln and with a year by year increase of 15.6%. However, there are only 36 DC providers in Poland. For comparison: only in London area you have 71 DC’s, in Frankfurt – 50, Amsterdam accounts for 38.

1. Innovator. Trusted advisor. Leader
Investing in Datacentres.
Where are the opportunities in CEE?

2. Outsourcing IT have become a necessity in any organization
with significant IT infrastructure. As companies look to reduce costs,
for example data center collocation is being looked at as a viable option.
Major drivers for the market include an increasing need
for reduce costs and increase security.
IT managers are struggling to keep abreast with growing capacity needs
while working under the constraints of tightened budgets
and energy efficiency initiatives.
Hence, companies are expected to increasingly adopt colocation
and increased security is expected to be a major driver for the growth
of the data center Colocation market over the next five years.
Executive summary
www.beyond.pl

3. www.beyond.pl
Industry professionals expect
strong data center growth
to endure well into future
source:: Mortenson 2014 "Trends in data centers"
14%
49%
17%
20%
5 years
5 - 10 years
10-20 years
20 years
How long will the strong growth of Data Centers last?
Growth Trends: The Future Of Data Centers

4. Europe Data Center Colocation market revenue is estimated to grow from $7,59 bln
in 2014 to $15,55 bln in 2020 at a CAGR of 12.71%.
www.beyond.pl

5. What
is
driving
strong
DC
growth?
Data Centers are no longer a part time or a side
component.
They have transitioned into primary points of
engagement and information exchange
with employees, partners, and customers in today's
interconnected world.
Cost reduction has become a primary objective and
companies are more than willing to
achieve this through collocation.
The market of Data Center Colocation has substantial
opportunities and is expected to see considerable
growth in the coming decade.
www.beyond.pl
Source: Mortenson 2014 "Trends in data centers"

6. Poland’s advanteges
www.beyond.pl
Perfect location fo data center services:
• Steady and relativly cheap energy
• Safe and reliable business location – 10. Place in global Data Center Risk Index
• Freecoling - great temperature profile
• Modern infrastructure – for example Beyond.pl Data Center 2
• Global connectivity
• Wide range of managment services included in data center scope of services

7. www.beyond.pl
Source: Data Centre Risk Index 2013, Cushman&Wakefield
Safe and reliable business location

8. www.beyond.pl
Facebook Data Center
Redmond, Oregon US
temperature profiles
vs
Beyond.pl Data Center,
Poznan Poland
Free cooling

9. Poland IT market
www.beyond.pl
According to IDC: off all Eastern European countries,
Poland with €5.5 bln has the largest IT market value.
Czech Republic comes second (€3,139 bln),
followed by Romania (€1,479 bln) and Hungary (€1,335 bln).
Market growth of software and IT services in 2011-2015
is estimated to be 7.2% per annum.
According to Kapsch BusinessCom opinion about Polish IT sector
is „the most dynamic in the region of CEE”

10. Poland IT market
www.beyond.p
According to the report, the Centre for Retail Research,
Poland stands out the highest in Europe, growth in ecommerce
market value, which in 2010-2011 was 33.5%
The PMR Raport "E-commerce in Poland 2014" shows that
in 2014 industry revenues exceeded PLN 27 bln.
That's about PLN 3,5 bln more than last year.
Over the last 5 years, the number of Internet users interested
in e-commerce has increased from 13 079 701 to 17 727 596,
an increase of 36%, while the number of Internet users increased
in this period by 30%.

11. www.beyond.pl
Such a large and emerging market need a proper, reliable
data center infrastructure.
In 2014 whole CEE data centers sector is approx. 300,000 m2
of gross space.
36% of it is accounted for Poland
In 2014 Poland's DC services market value was $0,5 bln
and an increase of 15.6% year by year.
/PMR „Data center raport 2015’/
In other hand, nowadays there is only 36 DC providers in Poland.
For comparison: only in London area you have 71 DC’s, in Frankfurt – 50,
Amsterdam accounts for 38

12. Europe's Colocation market worth by sector
Segment Solution 2014 2020 (estimation) CARG
BANKING finance systems, SAP 1,74 3,77 13.71%
MANUFACTURING SAP, e-commerce 1,86 3,67 12.01%
TECHONOLOGY R&D, Big Data 1,14 2,42 13,42%
ENERGY finance systems, Big Data 0,46 0,93 12.71%
HEALTHCARE Big Data, SAP 0,3 0,66 13,79%
CENTRAL/LOCAL GOVERNMENT Big Data 1,37 2,81 12.81%
ENTERTAINMENT AND MEDIA content, gaming 0,15 0,4 17.56%
OTHERS e-commerce, gaming 0,57 0,88 7.58%
Source: Mordor Intelligence / scale: bln $
www.beyond.pl

13. Market analysis: Financial
services
www.beyond.pl
There has been a data explosion in banking and financial
services sector.
To make use of the data being collected through various data points
and improve upon customer satisfaction, European banks
are increasingly employing services of Colocation providers
to store and analyze complex data.
Financial services sector has a market share of 23%
of the Europe Data Center Colocation market.
The market size of this segment was estimated to be $1.74 bln
in 2014 and is projected to grow at a CAGR of 13.71%
for the forecast period to reach a total market value of $3.77 bln
The market will continue to experience growth
with increase in e-transactions.

14. Market analysis: Manufacturing
www.beyond.pl
So far manufacturing enterprises have implemented six sigma
and lean programs to optimize their business processes.
But with technological advancements and increasing
competitiveness, it has become necessary for the enterprises
to adopt solutions which can help in reducing the complexity
of production processes and correct process flaws.
This is being addressed by taking the services of IT Outsourcing
services providers.
With a market share of 25%, manufacturing is the biggest segment
in data center Colocation market.
With more and more manufacturing enterprises adopting big data
analytics solutions and cloud computing, the demand will grow
European economy is improving steadily. Improving manufacturing
sector and rising consumer confidence will drive the product
sales and demand for various products, leading to augmentation
in demand for ICT services.

15. Market analysis: Technology
www.beyond.pl
Technology sector constitutes 15% of the Europe Data Center
Colocation market.
Technology sector is also one of the major contributors
to the European economy.
With improving economic scenario this segment will witness
high growth and increased spending towards Information
technology solutions.

16. Market analysis: Healthcare
www.beyond.pl
Healthcare industry is undergoing transformation.
Information technology has now become a vital part
of the industry.
ICT services have become a critical component
in delivering quality and accurate patient care.
The demand thus created is also facilitating
the requirement for efficient IT outsourcing.
Growing adoption of cloud computing and big data
analytics solutions, like healthcare analytics
and clinical analytics will drive the market growth.

17. Market analysis: Media
www.beyond.pl
The current market size of this segment in market
is estimated to be $0.15 billion and will reach a total market
value of $0.40 million by the end of 2020.
The compound annual growth rate for the forecast period
is 17.56%, which is highest among all the industry verticals.
Media industry has undergone transformation change.
High resolution movies require huge space.
Petabytes of data is being generated while shooting of a film.
Huge budgets are allocated for producing an animated,
sci-fi or other genre motion
pictures to being the sequences closer to reality.

18. What are the business requirments?
Buiness impact
Professional data center provider close this gap
Current State:
• Business
continuity
• Technical
environment
• Bare colocation
outsourcing
• Half-way cost
optimalization
Business
Requirments:
• Elastic SLA levels
• Incident handling
• Cost levels
• Enviromental
impact
Actual level Expected level
www.beyond.pl

19. Abaout Beyond.pl
www.beyond.pl
Beyond.pl provides a full range of IT Infrastructure Services for business development since 2005.
It distinguishes itself on the market thanks to a complex approach towards its customers’ IT needs.
TOP 3 Poland Data Centers Providers and No1 quality leader
First Carrier Neutral Data Center
National Cloud Computing leader:
private - biggest VMware & Hyper V infrastructure for private clouds;
public - first public cloud In Poland, 1 400 days online www.e24cloud.com by Beyond.pl
The only one data center provider with managed services

20. Beyond.pl case studies and customer credentials
www.beyond.pl
Beyond.pl provide first Poland's cloud infrastructure for SAP implementation.
Client’s benefit: 50% savings on project
Beyond.pl colocate first CEE’s PoP 4 Tbit for Tier1 carrier
Client’s benefit: safe and reliable service distribution point for emerging markets
and lots of others:

21. Infrastructure:
Beyond.pl
Data
Center
1
www.beyond.pl
Beyond.pl Data Center 1:
• Online since 2007
• Five Tier 1 carriers
• Direct connections with backbone networks
from leading carriers
• Two independent meet-me-rooms
for network services

22. Infrastructure:
Beyond.pl
Data
Center
1
www.beyond.pl
• Early Smoke Detection Systems: VESDA
• Fire suppression system certified for EU use, based on neutral gas
• Redundant Power Supply System
• Two independent switch rooms with dedicated UPS systems
• Independent cable routes and power buses
• Fuel tanks with 36h reserve, refiling „under load” from external tanks
• Highly efficient precise air conditioning system
• Two cooling buses
• Cooling distribution monitoring and control
• Biometrics and Multi-area access control
• CCTV, 24/7/365 surveillance
• Two independent Support Teams on site (infrastructure and technology)

23. High
security
www.beyond.pl
Beyond.pl state-of-the-art infrastructure for supporting
business continuity processes has been designed
to comply with TIA-942 Tier 3 specifications
and with key international requirements.
Beyond.pl takes a systematic approach to
continuously improve our customer satisfaction,
internal processes and consistently provide services
that meet customer and regulatory requirements
Beyond.pl facilities supports PCI DSS requirements
for security management, policies, procedures,
network architecture, software design
and other critical protective measures

24. Infrastructure:
Beyond.pl
Data
Center
2
www.beyond.pl

25. Infrastructure: Beyond.pl Data Center 2
www.beyond.pl
Over 12 000 sq m state-of-art data center under construction :
opening February 2016
• Total Capacity: 1 600 racks
• Power supply 14 MW
• PUE < 1,1
• The only ANSI Certified TIER IV facility in POLAND
„[…] Beyond.pl Data Center 2 is Poland’s bigest and most innovative
colocation facility […]”

26. Perfect connection
www.beyond.pl
InternaBonal
carriers
• Level3
-­‐
PoP
4
Tbit
• TeliaSonera
-­‐
PoP
• Cogent
-­‐
PoP
• RETN
-­‐
PoP
• InterRoute
-­‐
PoP
Regional
carriers
• Orange
Polska
-­‐
the
biggest
operator
in
Poland
(naAonal
ring)
• NeAa
-­‐
second
biggest
operator
in
Poland
(naAonal
ring)
• Exatel
-­‐
the
most
important
carrier
in
banking
telecommunicaAons
(naAonal
ring)
• T-­‐Mobile
-­‐
the
biggest
mobile
operator
in
Poland
(naAonal
ring)
• Hawe
-­‐
the
biggest
dark
fiber
connecAons
supplier
in
Poland
• Poznań
Internet
Exchange
-­‐
created
and
operated
by
Beyond.pl

27. Beyond.pl Data Center 2: ANSI Certified TIER IV facility in POLAND
www.beyond.pl
Difference between Tiers

28. Tier 4: “Fault tolerance”
www.beyond.pl
Beyond.pl Data Center 2 is the only ANSI Certified TIER IV facility
in POLAND
The highest level of guarantee that a data centre can provide,
with 99.99% availability.
ANSI/TIA-942:2014 is a quality standard for data centers that represents
worldwide consensus from industry leaders on data center design
and build.
Equipment and facilities in a data center on Tier 4 have the capacity
and capability for carrying out any scheduled infrastructural activity
without interrupting the critical IT load.
Fault tolerant functionalities of infrastructure also make it possible
to withstand at least one worst-case failure without the critical IT
load being affected.
This necessitates distribution paths that are active simultaneously,
typically in a system + system configuration

29. www.beyond.pl
Michał Grzybkowski
Beyond.pl CEO
M +48 502 751 702
E m.grzybkowski@beyond.pl
Contact