Learn what Affiliate Marketing is all about. Do you have what it takes to be a successful marketer? Should you launch an affiliate program to promote your products or services? Answer your questions with this presentation.

1. The Truth About Affiliate Marketing Do you have what it takes to be a successful Affiliate Marketer? Is your company ready to Launch an Affiliate Program? What are the key elements to be successful? Copyright 2011 - Betty R. Hakes - bettyhakes.com

2. Affiliate Affiliate Program Copyright 2011 - Betty R. Hakes - bettyhakes.com A person or company who markets Merchants products Publisher Content Provider A Merchant (service or product provider) who offers compensation to affiliate marketers to promote their products Definitions

3. What is Affiliate Marketing Affiliate marketing is when an affiliate aka: publisher/content provider (i.e. GourmetBetty.com) is paid when a lead or sale happens at the advertisers, aka: merchant, website (i.e. LaTienda.com) when the end user comes to the merchant’s site through an affiliate link (URL or image). Copyright 2011 - Betty R. Hakes - bettyhakes.com

4. Affiliate Myth’s BUSTED Affiliate marketing is NOT Multi-level marketing Commission tiers are only on a some programs and not the same as MLM Affiliate marketing isn’t going to make your rich overnight You don’t have to invest thousands of dollars to be successful – in fact, you may burn through thousands IF you decide to invest heavily from the start Don’t worry about not having niche interest It is FREE to join an Affiliate program Copyright 2011 - Betty R. Hakes - bettyhakes.com

5. How do you become an Affiliate Marketer?Publisher/Content Provider/Affiliate Content Provider who owns/manages a website Find products to promote Promote the product on your site to the best of your ability create landing pages, write about it, etc Use Social Media to support, not as a sole medium to sell products Email Marketer Same process as above but you would insert text links into your emails. Must have a large niche market you are emailing Pay Per Call Affiliate (Ringrevenue) Driving audience to call merchant Mobile Affiliate Need to know technology and industry Couponers & Datafeed driven sites Copyright 2011 - Betty R. Hakes - bettyhakes.com

6. Easy Process to Promote Products Sign up & Grab Link Insert onto your website Copyright 2011 - Betty R. Hakes - bettyhakes.com

7. Key to being successful at Affiliate Marketing Ability to reach a large audience Focus on products that will convert to your niche audience Ability to launch innovative ideas that add value for the end-user Explore other ways to market products (pay per call, search, etc.) Leverage your personal brand Create Landing Pages that are optimized in SEO for each product you promote Use Paid Search & make sure that you are not paying over your profits AND make sure to learn the advertisers paid search restrictions Copyright 2011 - Betty R. Hakes - bettyhakes.com

8. Key to being successful at Affiliate Marketing(continued) Create a relationship with Affiliate Program Managers Negotiate higher payouts when you start showing results Analyze products merchants’ landing pages EPC* (average earnings per one hundred clicks) Conversion Ratio* Reversal Rate* Average Order* Average Commission* * http://www.amnavigator.com/blog/2010/10/22/5-kpis-for-affiliates-to-analyze-while-evaluating-programs/ Copyright 2011 - Betty R. Hakes - bettyhakes.com

9. I want to become and Affiliate Marketer! Now What? What is my niche? Determine how you are you going to reach the target market Find Products to promote Determine how you are going to promote the product Dedicate time to this and be patient. Monitor results and TEST, TEST, TEST Copyright 2011 - Betty R. Hakes - bettyhakes.com

11. Pay Affiliates

12. Warehouse all creatives & Provides tracking linksCopyright 2011 - Betty R. Hakes - bettyhakes.com

13. How do I launch an Affiliate Programto sell my products or services? Competitive research Find out what your competitors are doing and how much they are offering affiliates Also take a look at how successful your competitors are - EPC Consider hiring an OPM (Outsourced Program Manager) Copyright 2011 - Betty R. Hakes - bettyhakes.com

14. Launching an Affiliate ProgramNext Steps After you decide the Affiliate Payout & Affiliate Network Decide if you are going to hire an OPM or assign someone internally to launch program Sign up with affiliate platform and apply to launch program Make sure your website & landing pages are up and running ** Have someone that knows how to set up the technical implementation (fairly easy) Create Banners Create TOS (Terms of Service) and Program Terms Deposit funds Copyright 2011 - Betty R. Hakes - bettyhakes.com

15. STOP!Before moving forward …. IS YOUR WEBSITE CONVERTING? IF NOT, FIX THAT FIRST MAKE SURE YOUR LANDING PAGE IS OPTMIZED FOR YOUR TARGET MARKET MAKE SURE YOUR SHOPPING CART AND FLOW IS OPTIMIZED Copyright 2011 - Betty R. Hakes - bettyhakes.com

16. Launching an Affiliate ProgramNext Steps Set up your Affiliate Recruiting Strategies How are you going to attract the right affiliates? Affiliate networks may help Program Manager needs to manage all those details What to look for in an OPM Someone who has experience in running programs, ask for references A STRONG Sales person Technical know-how to find high performing websites and their owners Copyright 2011 - Betty R. Hakes - bettyhakes.com

17. Launching an Affiliate ProgramCosts Program Manager: OPM may vary, approx $2 – 5K/mo + commissions on payout For example: affiliates payout was $2,000, and the OPM % is 3.5% you pay OPM: $70 Internal employee: $?? Affiliate Network ShareASale: $550 start up fee 25% of affiliate payout monthly (low monthly minimum) Commission Junctions: $3000+ start up fee 30% affiliate payout monthly. (Monthly minimum) Make sure you have deposits ready (to pay affiliates) and available ShareASale is about $100, CJ is about $1500 Copyright 2011 - Betty R. Hakes - bettyhakes.com

18. Launching an Affiliate ProgramCosts Marketing Fees Creatives Copy Writer Web developers (if needed) Copyright 2011 - Betty R. Hakes - bettyhakes.com

19. Ongoing Management of Affiliate Program Make sure your program terms clearly spells out what the affiliates can’t do and should do. Don’t be negative with affiliates. They are not your employees but you want them to work FOR you. Make sure you have the governance in place to manage affiliates’ activities Deters fraud FTC coming down on merchants when affiliates don’t clearly disclose they are being compensated for promoting products Ann Taylor LOFT offered bloggers who attend fashion show & blogged about it gift card Legacy Learning Systems, Inc., agreed to pay $250K for deceptively representing that endorsements of its instructional DVDs that were posted on blogs or other websites created by Legacy's affiliates reflected the views of ordinary consumers or “independent” reviewers. Copyright 2011 - Betty R. Hakes - bettyhakes.com

20. Ongoing Management of Affiliate Program Manually approve/deny affiliates Don’t judge book by its cover (or country of origin) Metrics Clicks (Traffic to site) Number of Sales Sales Volume Conversion Ratio Commissions (paid to affiliates) ACTIVE affiliates (80/20 Rule) Recruited affiliates (include highlights, such as a top tier publisher/affiliate) Copyright 2011 - Betty R. Hakes - bettyhakes.com

21. Resources aBestWeb.com (website/forum for affiliate marketing) Affiliate Marketing Blog by Geno Prussakov www.amnavigator.com/blog 9 Internet Marketing Magazines to Subscribe To http://www.amnavigator.com/blog/2010/07/25/9-internet-marketing-magazines-to-subscribe-to/ Affiliate Summit (2x year, strong conference for affiliates) www.affiliatesummit.com “Sugar Rae” - Rae Hoffman-Dolan http://www.sugarrae.com/ Copyright 2011 - Betty R. Hakes - bettyhakes.com

22. Resources To sign up for an affiliate network or purchase these products: ShareASale.com (affiliate network) Commission Junction (affiliate network) Buy.at (affiliate network) Infusionsoft (all-in-one software product) 1ShoppingCart (all-in-one software product) * note: these are my affiliate links and I will be compensated if you purchase product using these links. Copyright 2011 - Betty R. Hakes - bettyhakes.com

23. Decisions, DecisionsNow it’s up to you Do I have what it takes to be a successful Affiliate Marketer? Is my company ready to launch an Affiliate Program? Copyright 2011 - Betty R. Hakes - bettyhakes.com

24. GourmetBetty.com Facebook Page: Facebook.com/betty.r.hakes LinkedIN.com/in/bettyhakes Twitter.com/bettyhakes Food and online marketing blog: Bettyhakes.com New venture (Still Under development) to help small business owners Cheatsheetsmarketing.com Connect with MeBetty Rodriguez-Hakes Copyright 2011 - Betty R. Hakes - bettyhakes.com