Business Models Entrepreneurial Strategy Parsons Week 1

Business models +
entrepreneurial
strategy
Jen van der Meer
Assistant Professor
Strategic Design & Management
Fall 2017
AUGUST 28, 2017
WEEK 1: INTRO
© 2017 Jen van der Meer. All rights reserved unless otherwise indicated as CC

Business Models
& Entrepreneurial
Strategy
Course Map
START
TEAM
FORMATION
CUSTOMER
DISCOVERY VALUE
PROPOSITION
VALUES
VISION
MOTIVATION
CUSTOMER
RELATIONSHIP
/ CHANNELS
HOW TO  
ANALYZE
MIDTERM
LESSONS
LEARNED
FINAL
LESSONS
LEARNED
PITCH DAY
PITCH
PRACTICE
INVESTMENT
STRATEGY
THE
BACKSTAGE
THE MONEY
COST/REVS STORYTELLING

1/3 Learning
in Classroom
START
TEAM
FORMATION
CUSTOMER
DISCOVERY VALUE
PROPOSITION
VALUES
VISION
MOTIVATION
CUSTOMER
RELATIONSHIP
/ CHANNELS
HOW TO  
ANALYZE
MIDTERM
LESSONS
LEARNED
FINAL
LESSONS
LEARNED
PITCH DAY
PITCH
PRACTICE
INVESTMENT
STRATEGY
THE
BACKSTAGE
THE MONEY

2/3 Learning
Outside the
Classroom
With customers
Advisors
Experts
START
TEAM
FORMATION
CUSTOMER
DISCOVERY VALUE
PROPOSITION
VALUES
VISION
MOTIVATION
CUSTOMER
RELATIONSHIP
/ CHANNELS
HOW TO  
ANALYZE
MIDTERM
LESSONS
LEARNED
FINAL
LESSONS
LEARNED
PITCH DAY
PITCH
PRACTICE
INVESTMENT
STRATEGY
THE
BACKSTAGE
THE MONEY

Business Models
& Entrepreneurial
Strategy
Course Map
8.28.2017
9.11.2017
9.18.2017
9.25.2017
10.2.2017
10.9.2017
10.16.2017
MIDTERM
10.23.2017
FINAL
LESSONS
LEARNED
12.11.2017
PITCH DAY
12.4.2017
11.27.2017
11.13.2017
10.30.2017
11.6.2017
11.20.2017

LEARNING OUTCOMES
1. The primary learning outcome expected for this class:
The ability to imagine innovative market-oriented
solutions when confronted with ill-defined problems

LEARNING OUTCOMES
2. Familiar with hypothesis-driven innovation methods
LEAN
STARTUP MVP

LEARNING OUTCOMES
3. Familiar with presentation + storytelling skills
Business models are
stories that explain how
enterprises work.
-Magretta, 2002

CAP
TABLES
UNIT
ECONOMICS
LEARNING OUTCOMES
4. Familiar with financial literacy
TERM 
SHEETS
CAP
TABLES
TAM,
SAM
TM (SOM)

LEARNING OUTCOMES
5. Competence in developing business model scenarios

LEARNING OUTCOMES
6. Competence in business model validation
HYPOTHESIS TO TEST RESULT

BOOKS

BASELINE
Jen’s KPIs
WE NEED MORE
DIVERSE
ENTREPRENEURS
+++
SOCIAL CAPITAL
MORE BUSINESSES
REWRITING THE
RULES OF
CAPITALISM

BASELINE
My expectations
1. Be on time. Doors “lock” at 9 AM.
2. Be here. Listen. Give critical and
constructive feedback.
3. This class is about outcome, not activity.
Avoid busywork by listening carefully to
“homework” assignments.
4. Lids down (we’ll do financials with lids
up - otherwise lids down).
5. Phones off / away.

BENCHMARKING
Please take a moment…
▸ how many of you want to start a startup
▸ while in school
▸ just after graduation
▸ in the future
▸ never

BENCHMARKING
Asses your social capital
▸ if you had to organize a crowdfunding campaign,
get someone to buy your book, come to your art
show, or support your political activism
▸ where would you organize people?
▸ how many people would come to your aid?
▸ what social media sites do you use - and how
large is your presence there (related to the above
questions - not size but strength of connections)?

TEAMWORK
This is a team-based class
▸ the highest rates of startup failure = solo preneurs
▸ so we work in teams
▸ yes teams are harder
▸ we work on the fact that teams are harder - with
special team building components throughout this
class
SO FORM A STRONG TEAM OF PEOPLE
WITH COMPLIMENTARY SKILLS

WHAT TO EXPECT
Testimonials
▸ “we invested time in our team - every week, we
met in person, even if it was for breakfast on
saturday morning. that’s how we were able to
breakthrough.”
▸ “this is not how we were trained to think, but i feel
more prepared for what’s coming next.”
▸ “i didn’t want to be an entrepreneur - but now i see
i will be able to build the world i want if i use these
skills in my next job, my job after than, and when i
get ready to start my own company one day.”

WHAT TO EXPECT
Testimonials
▸ “get to class on time. put away your phone. shut
your lids. roll up your sleeves. this is the class that
integrates everything you’ve learned, and connects
it to the real world.”
▸ “all of that customer discovery was hard. and, i got
my job from all of that customer discovery.”

BIRDS OF A FEATHER
How this works
▸ We’ll form startup concepts and groups over the ﬁrst 2
classes
▸ Today we collect the diverse and collective interests of this
class.
▸ What industries are you interested in - to get a job job?
▸ What makes you angry you off, right now? What keeps
you up at night with worry?
▸ What are you excited about in the future?

How this works:
Find fellow birds who care about
the same interests, pains,
possibilities

BIRDS OF A FEATHER
Last time:

We’ll organize ourselves over
the first 3 classes, so experiment
with people you don’t know yet

FOR NEXT WEEK
Each temporary team formulates
2-3 directions:
WHOM DO YOU
WANT TO SERVE?
WHAT PROBLEM
DO YOU SEE?

Business Models Entrepreneurial Strategy Parsons Week 1

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