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Digital donations meetup
- 1. Digital Donations betterplace meetup, 20. June 2013 Dr. Joana Breidenbach
- 6. The donation market Country Donation/Popu lation (€) Donation volume (€) Population USA 683,00 212,64 Mrd. 311 Mio. Netherlands 259,00 4,3 Mrd. 16,6 Mio. UK 198,00 12,23 Mrd. 61,6 Mio. Switzerland 121,00 0,96 Mrd. 7,9 Mio. Germany 67,00 4,5 Mrd. 82,0 Mio. Austria 54,00 0,46 Mrd. 8,4 Mio.
- 7. Online generated donations Disaster Relief: up to 50% + Disaster Relief: up to 50% + Yearly donations in Germany: 4,5 Billion 7 7-10 %
- 8. Future most important fundraising channels 8 Quelle: Online Fundraising Studie 2012, Altruja GmbH.
- 10. Long Tail: Visibility for local projects
- 11. Direct cash transfers: Cutting out the middle men 11
- 12. Improve transparancy & accountability
- 13. Web of Trust: Crowdsourcing opinions
- 15. Enlarging the pie: Younger donors
- 16. Painless Giving
- 19. Gamification
- 20. Mobile donations
- 21. Mobile donations
- 22. Mobile donations
- 23. Mobile donations
- 24. Mobile donations
- 25. The Challenges 25 1. How can we implement donations in our daily life? 1. How can we make „donations“ sexy? 2. How do we encourage recurring online donations? 1. How do we encourage NGOs to motivate their supporters to start fundraising events?
- 26. Work with us on these challenges! 26 When? 19. – 21. July 2013 Where? Betterplace office, Schlesische Strasse 26, 10997 Berlin How? Write to jb@betterplace.org
- 27. betterplace lab gut.org gemeinnützige Aktiengesellschaft Schlesische Strasse 26, 10997 Berlin Tel +49 30 76 76 44 88-0, F-40 jb@betterplace.org Thank you very much. Dr. Joana Breidenbach Founder and CEO betterplace lab Anthropologist & Author
Hinweis der Redaktion
- Betterplace: marketplace for social projects Founded 2007 5000+ projects Donors Donations transferred: > 10 Mio. € Non-profit joint stock corporation. Break even since 2011
- Betterplace: marketplace for social projects Founded 2007 5000+ projects Donors Donations transferred: > 10 Mio. € Non-profit joint stock corporation. Break even since 2011
- Trendscouting 24 Trends, 500 Cases
- USA: similar figures But dynamic growth
- In lab ci. Studie 541 NPOs, Kooperation Altruja Hochschule für angwandte Wissenschaft München (HM) Unternehmensspenden werden innerhalb der nächsten drei Jahre auf dem ersten Platz gesehen. Online-Fundraising wird vom 5. auf den 2. Platz steigen, fast eine Verdreifachung des Prozentwertes. Post-Mailings, Mitgliedsbeiträge und staatliche Hilfen werden an Bedeutung verlieren. Weitere relevante Nennungen: Bußgeldspenden (14%), Telefon-/ SMS-Fundraising (13%), Straßen-Fundraising (7%).
- Digital media enable also quite radical solutions to poverty reduction: 1:1 Cash transfers
- 2. Improve accountability: Transparency: needs and project reports Notoriously intransparent One-way-street vs. Round about of communication
- Provide information which enables donors to make informed choices. Web of trust, crowdsourcing of trust Amazon, tripadvisor
- Make project financing easier and cheaper Fundraising is very expensive for NGOs and Social Entrepreneurs 1/3 directly back into new fundraising 100% forwarded to projects, we even cover transaction fees.
- 4. Increasing the pie By: targeting new donors, young people (average age on betterplace 37yrs.) wheras traditional donor market in Germany 65+ Try tp introduce new fundraising formats to German public, such as fundraising events for birthdays, marathons etc. make sharing & spreading easy
- Cooperations with companies and CSR: Payback
- Cooperations with companies and CSR: Payback
- Cooperations with companies and CSR: Payback
- Form your own waterband, the more you donate, the more sounds can you use
- Cooperations with companies and CSR: Payback
- 0,89 cent im App Store
- Wenn man sich bei Swear Jar anmeldet, wird gezählt, wie oft man bei Twitter flucht. Dem entsprechend bekommt man eine wöchentliche Spendenempfehlung an seinen Twitteraccount gesendet. Das gespendete Geld geht an UN-Projekte, die die Hungersnot in Ostafrika bekämpfen, insbesondere wenn man den Hashtag #fuckfamine twittert.
- And Ablass-App Jule