1. Brandon Henson
Stephen Schoettmer
Jed Sigal

2.  To promote the Cincinnati SportsMedicine
Girls High School Shootout using traditional
media in order to communicate the most
current information to as many people as
possible

3.  Produced press releases about: Players to
Watch, Halftime Honorees, Spirit Contest and
Q&A with Mollie
 Developed a detailed media contact list to ensure
the right publications received material about the
event
 Published the Q&A with Mollie on the Enquirer
website

7.  Mollie Busam: Program Director. molliebusam@gmail.com
 Mike Dyer: High School Sports Editor, mdyer@enquirer.com
 513-768-8648
 Kelly McBride: Spots Reporter, kmcbride@communitypress.com
 513-576-8246
 Jeanne Houck: Sports Reporter, jhouck@communitypress.com
 513-248-7129
 Tony Meale: Sports Reporter, tmeale@communitypress.com
 513-853-6271
 Nick Dudukovich: Sports Reporter, ndudukovich@communitypress.com
 513-248-7570
 Scott Springer: Sports Reporter, sspringer@communitypress.com
 513-576-8255
 Melanie Laughman: Sports Reporter, mlaughman@communitypress.com
 Tom Skeen: Sports Reporter, tskeen@communitypress.com
 James Weber: Sports Reporter, jweber@nky.com

8.  Receiving detailed information only a couple weeks prior
to the Shootout from schools and Mollie about players to
watch, spirit contest rules, halftime honorees and anti-
bullying campaign
 More difficult getting the word out with very few details
 Sending out four press releases and only one being
published by the Enquirer
 Meeting once a week as a class made it difficult to
distribute time sensitive material

9.  Have a meeting with athletic directors and coaches a
couple months prior to the shootout
-Explain in person that Xavier students will be working on
promoting the event and possibly have Xavier students in
attendance
-Explain how important it is to have key information early,
such as: rosters, players to watch and halftime honorees
-Encourage them to get their student athletes more involved
by promoting the shootout via spoken word and social media
-Prepare PA announcements to hand them, which can be read
at each school’s athletic competitions and other events