1. Barbie In the Pink Shoes at Studio Movie Grill
March 2013

2. Mattel Barbie as Kristyn Farraday Doll Give Away Details
Cinemoms Coloring Contest
Created by Marci Miller in 2008,
Cinemoms is a movie blog that
currently reaches more than 1000
mothers in the Atlanta Metro area.
The site puts out a weekly email
newsletter in addition to online content
at cinemoms.com , offering mothers
special discounts, merchandise and
mom’s only events.
Cinemoms ran a Barbie in the Pink
Shoes coloring contest and gave away
4 Kristyn Farraday dolls to winners of
the contest.
Bring Your Own Barbie Day
Art for the contest was shown on
Eight participating Studio Movie Grill
Cinemom’s facebook page with
locations hosted a special Bring Your
winners here.
Own Barbie Day, inviting girls to bring
their favorite Barbie Doll with them to
Cinemoms currently has 2160 fans who
view Barbie in the Pink Shoes in the
may have seen this promotion. Dolls
theater.
were delivered to contest winners from
Studio Movie Grill on March 20, 2013.
The event was marketed for each
participating location via press release,
online event guides and email
marketing to databases exceeding
100k subscribers.
Locations hosting Bring Your Own
Barbie Day saw unprecedented
presales of tickets for that day, with
some theaters seeing at much as 100
additional attendees compared to
regular attendance for SMG Toons
programming.
Theater managers at participating
locations distributed 56 Kristyn
Faraday dolls to girls who attended to
show off their own favorite Barbie doll
or apparel.
Regular screenings of Barbie in the
Pink Shoes ran at Studio Movie Grill for
the entire month of March, 2013.

3. Cinemoms Coloring Contest – Atlanta, GA

5. BYOB AT SMG STANDS FOR: BRING YOUR
OWN BARBIE!
Saturday, March 23, 2013 will be Bring Your Own
Barbie Day at participating Studio Movie Grill
Locations. Bring your own Barbie toy, t-shirt or
accessory with you to watch Barbie in the Pink
Shoes and show us for a chance to win an
authentic Barbie in the Pink Shoes doll from
Mattel.
Mattel has partnered with the SMG Toons
program at Studio Movie Grill to offer $2
screenings of Barbie in the Pink Shoes every
weekend in March at 11am.
SMG Toons is a continuing monthly program
offered at most SMG. The program features $2
showings on the big screen of popular direct-to-
dvd titles featuring favorite children’s characters
such as Barbie, Strawberry Shortcake and the
Pound Puppies.
Participating SMG locations for Bring Your Own
Barbie Day include Dallas-Royal, Dallas-
SpringValley, Arlington, Lewisville, City Centre
and Copperfield in Texas; as well as Wheaton, IL
and Scottsdale, AZ.

6. Bring Your Own Barbie Day
winners show off their
favorite Barbie Dolls along
with their newly won,
authentic Barbie in the Pink
Shoes Kristyn Faraday dolls
at Studio Movie Grill,
Copperfield.
Photo taken by David
Blancas, General Manager.
March 23, 2013

7. Bring Your Own Barbie Day Winners from SMG Copperfield, Houston,
Texas. Photo supplied by Dave Blancas.
Bring Your Own Barbie Day winners from Studio Movie Grill in
Lewisville, Texas.
Photos supplied by General Manager, Mike Dingess.