Presentación, 6th International Conference on Design History and Design Studies, Osaka, 2008

1. ICDHS OSAKA 08
Historical development of
materials for tequila bottle
manufacture
Alberto Rosa Sierra, Dr. Ing.
Research Group in Technological innovation for design
Department of Production and development
Universidad de Guadalajara, México

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Mayahuel goddess

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The distillation
process was
introduced by the
Spaniards on XVI
century

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First distillery

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La Riojeña, 1795

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Tequila was marked as
beverage consumed only by
lower social classes

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Mexican 1940’s film
industry help to impulse
the tequila consumption

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Tequila experimented a boom at mid-80’s
tequila

9. ?
ICDHS OSAKA 08
What can design do
to rescue the historical
values and heritage of
our national beverage
?

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Other national beverages has a
well documented history

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Following the wine tradition the
first used containers were wood barrels
for storage and transportation

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In order to protect the Spanish crown
interests, glass production in Mexico
was prohibited

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1845
First bottle made for tequila

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1888
First label made for tequila

15. ICDHS OSAKA 08
1909
First Mexican industrial glass factory

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Evolution of first
glass bottles
1901 1909 1912

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Classification of brands and labels

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Creating a visual catalog of bottles and brands

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Next tasks
Continue the research and
organize the bottles and labels history
Identify the basic elements
of tequila identity

22. ICDHS OSAKA 08
Objectives
1. Conform the image alignments for Tequila
Regulator Council to control the identity
values at new labels and bottles to be
introduced to the market
2. Design of bottles for the small companies
following the image alignments

23. Thanks for your atention