1. How effective is the combination of
the main product and the ancillary
texts?
This presentation will explain
similarity's of the Music Video, Digipak
and the Magazine Advert

2. The Digipak

3. The Magazine advert

4. Magazine
The Brick wall Advert
Our music
video
• When we created the music video
we found out that a lot of our
filming was in front of a brick wall,
This became our constant theme.
• So we decided that on the
Magazine Advert and the Digipak
we was also going to use the brick
wall.
• So as the background of the
magazine advert we lightened the
same brick wall.
• For the Digipak we used the same
brick wall but darkened it for
behind the pictures that were on
the Digipak Digipak

5. What is the link between the main
product and the ancillary
Thus picture is
basically what we
used for one of
the sides in our
digipak, it shows
all the band
members holding
up the pieces of
card with the
lyrics on.

6. Another
picture that
is from the
media film is
Guitar
this
guitar, that is
on
theDigipak
This is a close up
of the
guitar, which is
in sync to the
music when the
guitar solo is
about to happen

7. The Ice Cream
This is just a
general picture
of an ice
cream, this is a
link because it
represents, Th
e 99’s.
We used the picture to symbolize
the play on words effect. The band
name is called The 99’s so we used
the ice cream on the digipak to
show the link between the ice
cream and the 99’s

8. The Band
This image is
also showing
This is the Two Door Cinema the type of
Club and we thought of the costume that
band idea from watching how we are
effective this video comes wearing
across throughout
the music
video, the kind
of indie style.
This picture is also taken from the music
video, so we thought we would just have
a picture of the band members posing on
the brick wall for another side to
ourDigipak.

9. The 99’s
This was created in Photoshop, first
I got the Digipak photos of my blog,
the funny photos and the serious
photos, I then had to resize every
image so that it was correctly in
line and there wasn’t any gaps then
I just repeated doing it until I
couldn’t see any gaps.
Tom then made the font
so it looked indie enough,
we chose the red spray
behind the font, this
relates to the artist Daft
Punk with his song Alive

10. As you can see
throughout the process Same Picture
of the magazine
advert, the Digipak and
the music video we
have kept the constant
type of picture of the This is a part of the
lads Digipak where this
picture has been
screen grabbed from
the actual music video
There is the lads in the music
video This is the magazine
advert where the lads
have the cardboard
lyrics up