Managing your reputation, marketing yourself using social media, P.O.W. 9-21-11
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Managing your reputation, marketing yourself using social media, P.O.W. 9-21-11
- 1. The Rules Have Changed Defining and Managing Your Reputation
- 2. The Current Climate for College Grads • 85% of college grads return home to their parents (as of May 2011) • 10.8% unemployment for ages 20-24 with Bachelor’s degree (17% increase from the previous year) • Class of 2011 took 8 months to find a job, on average – One month longer than class of 2010 – Many students choosing to return to academia
- 3. College Grads Underemployed • Class of 2011 has the highest average student loan debt to date - $22,900 • 47% increase over the last 10 years • Median starting salary for college grads entering the workforce in 2010 - $27,000 • Wages for current grads about $1 less per hour than 10 years ago
- 4. Why does social media matter? • 90% of employers are using social media to find job candidates • 70% of employers will examine your social media profiles if an employee refers you • Social media profiles disqualify applicants twice as often as they qualify them
- 5. Social Media Marketing: Simplified • You can buy attention (advertising) • You can beg for attention from the media (PR) • You can bug people one at a time to get attention (sales) • Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page. Source: David Meerman Scott, www.WebInkNow.com
- 6. Web Content Fuels Traditional Media Relations More than eight of 10 journalists (84 percent) say they have used or would use blogs as primary or secondary sources for articles. — 2007 Arketi Web Watch Survey Eighty percent of journalists say they spend more than 20 hours per week online. — 2009 Arketi Web Watch Survey
- 7. Using Social Media to Build Reputation • What do you want your reputation to be? What is your ―brand‖? • What do you find on Google? • Examples of social networks impacting education, professional careers
- 8. Reputation = Derailed • Teenager fired from job • Student denied a degree • Gilbert Gottfried/Aflac
- 10. standing together. moving forward.
- 11. Meth Lab Seized in Douglas County, Two Charged June 25, 2009 by Greg Brock The Douglas County Sheriff's Office says it has seized a methamphetamine lab in the Vanzant area and two people have been charged. Sheriff Chris Degase says 32-year-old Michael Bunts, Mountin Grove, and 20-year-old Danielle Parmenter, of Vanzant, were taken into custody at a residence near the junction of Highways 76 and 95.
- 12. standing together. moving forward.
- 15. Opportunity Abounds • Create a professional image • Network with potential employers • No experience? Create your online presence • First impressions are everything
- 16. Social Media Continuum of Tools Syndicate, Connect Collaborate Publish Rank, Tag, Comment, Search, Bookmark Aggregate Measure
- 17. Create a LinkedIn Profile • Online resume • Groups • Network • Get recommendations
- 18. Your LinkedIn Presence Could Be Hurting You 1. Profile is incomplete and/or has typos 2. Picture is unprofessional or nonexistent 3. Headline is boring, unoriginal, or hard to understand 4. Email address is missing 5. You do not appear to be well-connected 6. Summary is not as impressive as it could be 7. No groups 8. Achievements for each of your prior jobs are not listed 9. No recommendations
- 19. Differentiate Yourself • Blogging and publishing your work • Create a personal website incorporating your social media profiles • Find unique networking opportunities • Establish relationships outside of the job search
- 20. Create an employable brand • Protect your identity • Consistency • Google • Twitter • LinkedIn • Blog
Hinweis der Redaktion
- http://www.nypost.com/p/news/business/of_college_grads_return_to_nest_kjMXejGjOymsRom3pz9gaM?CMP=OTC-rss&FEEDNAME=http://curranoncareers.com/2011-college-grads-face-uphill-employment-battle/http://uwire.com/2011/09/06/class-of-2011-takes-longer-to-land-jobs/
- http://news.consumerreports.org/money/2011/05/2011-college-grads-have-highest-average-debt-to-date.htmlhttp://thechoice.blogs.nytimes.com/2011/05/19/job-prospects/http://www.huffingtonpost.com/2011/09/02/college-graduates-salary_n_946759.html
- http://www.forbes.com/sites/susanadams/2011/07/13/more-employers-using-social-media-to-hunt-for-talent/http://www.theatlantic.com/technology/archive/2011/08/infographic-how-employers-use-social-media-to-hire-and-fire/243599/
- http://careermuscles.wordpress.com/2010/08/06/9-ways-your-linkedin-profile-is-hurting-your-career-pete-leibman-career-expert-speaker/
- http://joshwoodtx.com/onlinebrandingMesh your online self with your real-life self. We all know people who talk like this online: "SOOOOOOOO EXCITED FOR THE WEEKEND!!!!!!!! LOVE LOVELOVE MY LIFE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"....but talk like this in real life: "Eh, I'm tired. Meh, weekends make me tired."Employers don't like that. They like consistency. Here's the deal: prospective employers are going to google you before an interview. If you end every online post with multiple exclamation points, they're going to be expecting a pretty exciting (perhaps manic) person. Don't let them down.