SlideShare ist ein Scribd-Unternehmen logo

Social Media for your B2B Marketing Mix

•
•
Beth Harte
Beth Harte

Beth Harte, Client Services Director at Serengeti Communications discusses social media for the B2B Marketing Mix including: Planning, Expanding, Executing and Measuring.

Business
1 von 58
Social Media for Your B2B Marketing Mix: Planning, Expanding, Executing & Measuring Presented by: Beth Harte, Client Services Director Serengeti Communications @bethharte
 
Image Source: www.faqs.org
 
Image Source: www.amateurwrestlingphotos.com/
Image Source: img1.photographersdirect.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VERSUS Image Source: www.jupiterimages.com
 
 
 
Image Source: www.textually.org
Image Source: www.gprc.ab.ca
Image Source: optimizeandprophesize.com
Image Source: www.kenburbary.com
The 5 Step Measurable Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],Image Source: www.art.com
Setting a Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurable Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing Measurable Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurable Objective Samples ,[object Object],[object Object],[object Object]
Smart Strategies ,[object Object],[object Object],[object Object]
Tempting Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
5 Key Steps to Ensure an Integrated Marketing Experience Source: IMC: The Next Generation, Schultz & Schultz
Identify Customers & Prospects Image Source: http://images.tmcnet.comc Psychographics Sociographics Ethnographics Firmographics
Understand Buying Behavior Image Source: tutor2u.net
Firmographics
Psychographics Image Source: www.syspro.com.au
Sociographics Image Source: www.ttglive.com
Ethnographics Image Source: http://us.123rf.com
Estimating the Value of Customers Image Source: www.ecu.edu/cs-admin
I need a widget My friend sells widgets... I need a widget... My buddy sells widgets... Our widgets are cheaper & faster... You used to buy our widgets...
Take an Outside-In Approach Image Source: http://farm3.static.flickr.com/2268/2094281797_9b28def2f7.jpg
The 5 R’s of IMC ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: IMC: The Next Generation, Schultz & Schultz; Image Source: www.exchange3d.com
Planning Communication Messages & Incentives Image Source: www.lowesforpros.com/
:30
Image source: http://rlv.zcache.com
Image Sources: www.freshegg.com/blog/ andwww.halifaxchamber.net/
Estimating Return on Customer Investment Image Sources: www.ezfundingonline.com & http://image.fourwheeler.com
Evaluation & Future Planning Image Source: www.xhtml-css-code.com
Image Source: d.umn.edu
IBM
EMC
Forrester Research
BreakingPoint
Oracle
Indium
 
Image Source: http://cdn.buzznet.com
Metrics vs. ROI Image Source: www.jklossner.com/computerworld
 
 
What Does Success Look Like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],List Source: www.marketersstudio.com
What Did Your Plan Call For? List Source: http://wilderdom.com
Tools to Help Measure
Tools to Help Measure Image Sources: mentalfloss.cachefly.net, www.orthonurse.org, i.ehow.com/images, www.smbmarketingguide.com/
 
Image Source: Flickr, ralphventon
Thank You! Beth Harte Client Services Director Serengeti Communications Twitter: @bethharte / #IMCchat [email_address] www.serengeticom.com

Empfohlen

Connie Bensen
Connie BensenConnie Bensen
Connie BensenSocialMediaPlus
 
Public Relations: It’s No Longer About Just The Media, It’s About People.
Public Relations: It’s No Longer About Just The Media, It’s About People.Public Relations: It’s No Longer About Just The Media, It’s About People.
Public Relations: It’s No Longer About Just The Media, It’s About People.Beth Harte
 
NYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsNYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsBrian Honigman
 
Social Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesSocial Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesBrian Honigman
 
Social Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingBrian Honigman
 
Social media monitoring
Social media monitoringSocial media monitoring
Social media monitoringTroy Tarpley
 
Social Media Marketing Campaign Strategy for B2B & B2C
Social Media Marketing Campaign Strategy for B2B & B2CSocial Media Marketing Campaign Strategy for B2B & B2C
Social Media Marketing Campaign Strategy for B2B & B2CDebbie Hamilton
 
Germin8 - Social Media Analytics
Germin8 - Social Media AnalyticsGermin8 - Social Media Analytics
Germin8 - Social Media AnalyticsGermin8
 

Empfohlen

Connie Bensen
Connie BensenConnie Bensen
Connie BensenSocialMediaPlus
 
Public Relations: It’s No Longer About Just The Media, It’s About People.
Public Relations: It’s No Longer About Just The Media, It’s About People.Public Relations: It’s No Longer About Just The Media, It’s About People.
Public Relations: It’s No Longer About Just The Media, It’s About People.Beth Harte
 
NYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsNYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsBrian Honigman
 
Social Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesSocial Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesBrian Honigman
 
Social Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingBrian Honigman
 
Social media monitoring
Social media monitoringSocial media monitoring
Social media monitoringTroy Tarpley
 
Social Media Marketing Campaign Strategy for B2B & B2C
Social Media Marketing Campaign Strategy for B2B & B2CSocial Media Marketing Campaign Strategy for B2B & B2C
Social Media Marketing Campaign Strategy for B2B & B2CDebbie Hamilton
 
Germin8 - Social Media Analytics
Germin8 - Social Media AnalyticsGermin8 - Social Media Analytics
Germin8 - Social Media AnalyticsGermin8
 
#YVRSocial: The Rise of the Influencer [Hootsuite]
#YVRSocial: The Rise of the Influencer [Hootsuite]#YVRSocial: The Rise of the Influencer [Hootsuite]
#YVRSocial: The Rise of the Influencer [Hootsuite]Wahiba Chair Training & Consulting
 
Analytics for social media marketing
Analytics for social media marketingAnalytics for social media marketing
Analytics for social media marketingAlpa Barot
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media MarketingRegalix
 
Integrating Social Media Into Your Marketing Campaign
Integrating Social Media Into Your Marketing CampaignIntegrating Social Media Into Your Marketing Campaign
Integrating Social Media Into Your Marketing CampaignConvertiv
 
How To Effectively Train Autonomous Media Buyers
How To Effectively Train Autonomous Media BuyersHow To Effectively Train Autonomous Media Buyers
How To Effectively Train Autonomous Media BuyersAffiliate Summit
 
Benefits of Social Media Marketing - Sam Brettell
Benefits of Social Media Marketing - Sam BrettellBenefits of Social Media Marketing - Sam Brettell
Benefits of Social Media Marketing - Sam BrettellSam Brettell
 
Dan McDade
Dan McDadeDan McDade
Dan McDadeSocialMediaPlus
 
That's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media AnalyticsThat's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
 
Buzz12 b to c marketing program
Buzz12 b to c marketing programBuzz12 b to c marketing program
Buzz12 b to c marketing programBuzz12
 
Social Media Analytics and ROI tracking
Social Media Analytics and ROI trackingSocial Media Analytics and ROI tracking
Social Media Analytics and ROI trackingBrianna Smith
 
30 Social Media Tips to Increase Your Followers and Engagement
30 Social Media Tips to Increase Your Followers and Engagement30 Social Media Tips to Increase Your Followers and Engagement
30 Social Media Tips to Increase Your Followers and EngagementBrickfish
 
Don’t Play Marketing Detective: Here's an ROI Toolkit
Don’t Play Marketing Detective: Here's an ROI ToolkitDon’t Play Marketing Detective: Here's an ROI Toolkit
Don’t Play Marketing Detective: Here's an ROI ToolkitFalcon.io
 
Social media strategy
Social media strategySocial media strategy
Social media strategyPalm Beach North Chamber of Commerce
 
Yes Social Media Proposal
Yes Social Media ProposalYes Social Media Proposal
Yes Social Media ProposalErik Miller, MBA
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSoumalya Roy
 
Understanding the Impact of Social Media
Understanding the Impact of Social MediaUnderstanding the Impact of Social Media
Understanding the Impact of Social MediaArgyle Social
 
How to create a Winning Social Media Marketing Strategy in 2018
How to create a Winning Social Media Marketing Strategy in 2018 How to create a Winning Social Media Marketing Strategy in 2018
How to create a Winning Social Media Marketing Strategy in 2018 Real-Time OutSource
 
Smm & smo activity plan 2011
Smm & smo activity plan 2011Smm & smo activity plan 2011
Smm & smo activity plan 2011docshare
 
Competitor analysis in social media
Competitor analysis in social mediaCompetitor analysis in social media
Competitor analysis in social mediaChakrapani Anumula
 
TechAhead 150+ Apps
TechAhead 150+ AppsTechAhead 150+ Apps
TechAhead 150+ Appssaurabhzworld
 
The Right Digital Marketing Mix for B2B Marketers
The Right Digital Marketing Mix for B2B MarketersThe Right Digital Marketing Mix for B2B Marketers
The Right Digital Marketing Mix for B2B MarketersJohn E. Jenkins Inc.
 

Weitere ähnliche Inhalte

Was ist angesagt?

Analytics for social media marketing
Analytics for social media marketingAnalytics for social media marketing
Analytics for social media marketingAlpa Barot
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media MarketingRegalix
 
Integrating Social Media Into Your Marketing Campaign
Integrating Social Media Into Your Marketing CampaignIntegrating Social Media Into Your Marketing Campaign
Integrating Social Media Into Your Marketing CampaignConvertiv
 
How To Effectively Train Autonomous Media Buyers
How To Effectively Train Autonomous Media BuyersHow To Effectively Train Autonomous Media Buyers
How To Effectively Train Autonomous Media BuyersAffiliate Summit
 
Benefits of Social Media Marketing - Sam Brettell
Benefits of Social Media Marketing - Sam BrettellBenefits of Social Media Marketing - Sam Brettell
Benefits of Social Media Marketing - Sam BrettellSam Brettell
 
That's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media AnalyticsThat's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
 
Buzz12 b to c marketing program
Buzz12 b to c marketing programBuzz12 b to c marketing program
Buzz12 b to c marketing programBuzz12
 
Social Media Analytics and ROI tracking
Social Media Analytics and ROI trackingSocial Media Analytics and ROI tracking
Social Media Analytics and ROI trackingBrianna Smith
 
30 Social Media Tips to Increase Your Followers and Engagement
30 Social Media Tips to Increase Your Followers and Engagement30 Social Media Tips to Increase Your Followers and Engagement
30 Social Media Tips to Increase Your Followers and EngagementBrickfish
 
Don’t Play Marketing Detective: Here's an ROI Toolkit
Don’t Play Marketing Detective: Here's an ROI ToolkitDon’t Play Marketing Detective: Here's an ROI Toolkit
Don’t Play Marketing Detective: Here's an ROI ToolkitFalcon.io
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSoumalya Roy
 
Understanding the Impact of Social Media
Understanding the Impact of Social MediaUnderstanding the Impact of Social Media
Understanding the Impact of Social MediaArgyle Social
 
How to create a Winning Social Media Marketing Strategy in 2018
How to create a Winning Social Media Marketing Strategy in 2018 How to create a Winning Social Media Marketing Strategy in 2018
How to create a Winning Social Media Marketing Strategy in 2018 Real-Time OutSource
 
Smm & smo activity plan 2011
Smm & smo activity plan 2011Smm & smo activity plan 2011
Smm & smo activity plan 2011docshare
 
Competitor analysis in social media
Competitor analysis in social mediaCompetitor analysis in social media
Competitor analysis in social mediaChakrapani Anumula
 

Was ist angesagt? (20)

#YVRSocial: The Rise of the Influencer [Hootsuite]
#YVRSocial: The Rise of the Influencer [Hootsuite]#YVRSocial: The Rise of the Influencer [Hootsuite]
#YVRSocial: The Rise of the Influencer [Hootsuite]
 
Analytics for social media marketing
Analytics for social media marketingAnalytics for social media marketing
Analytics for social media marketing
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media Marketing
 
Integrating Social Media Into Your Marketing Campaign
Integrating Social Media Into Your Marketing CampaignIntegrating Social Media Into Your Marketing Campaign
Integrating Social Media Into Your Marketing Campaign
 
How To Effectively Train Autonomous Media Buyers
How To Effectively Train Autonomous Media BuyersHow To Effectively Train Autonomous Media Buyers
How To Effectively Train Autonomous Media Buyers
 
Benefits of Social Media Marketing - Sam Brettell
Benefits of Social Media Marketing - Sam BrettellBenefits of Social Media Marketing - Sam Brettell
Benefits of Social Media Marketing - Sam Brettell
 
Dan McDade
Dan McDadeDan McDade
Dan McDade
 
That's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media AnalyticsThat's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media Analytics
 
Buzz12 b to c marketing program
Buzz12 b to c marketing programBuzz12 b to c marketing program
Buzz12 b to c marketing program
 
Social Media Analytics and ROI tracking
Social Media Analytics and ROI trackingSocial Media Analytics and ROI tracking
Social Media Analytics and ROI tracking
 
30 Social Media Tips to Increase Your Followers and Engagement
30 Social Media Tips to Increase Your Followers and Engagement30 Social Media Tips to Increase Your Followers and Engagement
30 Social Media Tips to Increase Your Followers and Engagement
 
Don’t Play Marketing Detective: Here's an ROI Toolkit
Don’t Play Marketing Detective: Here's an ROI ToolkitDon’t Play Marketing Detective: Here's an ROI Toolkit
Don’t Play Marketing Detective: Here's an ROI Toolkit
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Yes Social Media Proposal
Yes Social Media ProposalYes Social Media Proposal
Yes Social Media Proposal
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Understanding the Impact of Social Media
Understanding the Impact of Social MediaUnderstanding the Impact of Social Media
Understanding the Impact of Social Media
 
How to create a Winning Social Media Marketing Strategy in 2018
How to create a Winning Social Media Marketing Strategy in 2018 How to create a Winning Social Media Marketing Strategy in 2018
How to create a Winning Social Media Marketing Strategy in 2018
 
Smm & smo activity plan 2011
Smm & smo activity plan 2011Smm & smo activity plan 2011
Smm & smo activity plan 2011
 
Competitor analysis in social media
Competitor analysis in social mediaCompetitor analysis in social media
Competitor analysis in social media
 

Andere mochten auch

The Right Digital Marketing Mix for B2B Marketers
The Right Digital Marketing Mix for B2B MarketersThe Right Digital Marketing Mix for B2B Marketers
The Right Digital Marketing Mix for B2B MarketersJohn E. Jenkins Inc.
 
Planning B2B Lead Generation Marketing Programs
Planning B2B Lead Generation Marketing ProgramsPlanning B2B Lead Generation Marketing Programs
Planning B2B Lead Generation Marketing ProgramsPardot
 
Rethink: B2B Marketing
Rethink: B2B MarketingRethink: B2B Marketing
Rethink: B2B MarketingGeoffrey Colon
 
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...Christina "CK" Kerley
 
Planning B2B Lead Generation Campaigns & Leveraging Content Personalization
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPlanning B2B Lead Generation Campaigns & Leveraging Content Personalization
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPardot
 
10 Ways To Get Clients for IT Software Development Companies
10 Ways To Get Clients for IT Software Development Companies10 Ways To Get Clients for IT Software Development Companies
10 Ways To Get Clients for IT Software Development CompaniesKraftblick
 
B2B Content, Website, Lead Generation Planning Workshop Template
B2B Content, Website, Lead Generation Planning Workshop TemplateB2B Content, Website, Lead Generation Planning Workshop Template
B2B Content, Website, Lead Generation Planning Workshop TemplateBrainrider B2B Marketing
 
Software Product & Brand Planning; + Online Marketing
Software Product & Brand Planning; + Online MarketingSoftware Product & Brand Planning; + Online Marketing
Software Product & Brand Planning; + Online MarketingJake Aull
 
Marketing training Manual
Marketing training ManualMarketing training Manual
Marketing training ManualSohail Arshad
 
Definitive Guide to B2B Marketing in the Digital Age
Definitive Guide to B2B Marketing in the Digital AgeDefinitive Guide to B2B Marketing in the Digital Age
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
 
B2B Client Acquisition For Marketing Agencies and Software Companies
B2B Client Acquisition For Marketing Agencies and Software CompaniesB2B Client Acquisition For Marketing Agencies and Software Companies
B2B Client Acquisition For Marketing Agencies and Software CompaniesBrian Ortiz
 
Marketing Training ppt
Marketing Training pptMarketing Training ppt
Marketing Training pptgysn
 
Building a 2012 Marketing Budget
Building a 2012 Marketing BudgetBuilding a 2012 Marketing Budget
Building a 2012 Marketing BudgetJamie Steven
 
Digital marketing strategy for B2B sector
Digital marketing strategy for B2B sectorDigital marketing strategy for B2B sector
Digital marketing strategy for B2B sectorMoses Gomes
 
The Hottest B2B Marketing Trends of 2017
The Hottest B2B Marketing Trends of 2017The Hottest B2B Marketing Trends of 2017
The Hottest B2B Marketing Trends of 2017DemandWave
 

Andere mochten auch (18)

TechAhead 150+ Apps
TechAhead 150+ AppsTechAhead 150+ Apps
TechAhead 150+ Apps
 
The Right Digital Marketing Mix for B2B Marketers
The Right Digital Marketing Mix for B2B MarketersThe Right Digital Marketing Mix for B2B Marketers
The Right Digital Marketing Mix for B2B Marketers
 
Planning B2B Lead Generation Marketing Programs
Planning B2B Lead Generation Marketing ProgramsPlanning B2B Lead Generation Marketing Programs
Planning B2B Lead Generation Marketing Programs
 
Rethink: B2B Marketing
Rethink: B2B MarketingRethink: B2B Marketing
Rethink: B2B Marketing
 
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...
 
Planning B2B Lead Generation Campaigns & Leveraging Content Personalization
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPlanning B2B Lead Generation Campaigns & Leveraging Content Personalization
Planning B2B Lead Generation Campaigns & Leveraging Content Personalization
 
10 Ways To Get Clients for IT Software Development Companies
10 Ways To Get Clients for IT Software Development Companies10 Ways To Get Clients for IT Software Development Companies
10 Ways To Get Clients for IT Software Development Companies
 
B2B Content, Website, Lead Generation Planning Workshop Template
B2B Content, Website, Lead Generation Planning Workshop TemplateB2B Content, Website, Lead Generation Planning Workshop Template
B2B Content, Website, Lead Generation Planning Workshop Template
 
Software Product & Brand Planning; + Online Marketing
Software Product & Brand Planning; + Online MarketingSoftware Product & Brand Planning; + Online Marketing
Software Product & Brand Planning; + Online Marketing
 
Marketing training Manual
Marketing training ManualMarketing training Manual
Marketing training Manual
 
Sales And Marketing Workshop
Sales And Marketing WorkshopSales And Marketing Workshop
Sales And Marketing Workshop
 
Definitive Guide to B2B Marketing in the Digital Age
Definitive Guide to B2B Marketing in the Digital AgeDefinitive Guide to B2B Marketing in the Digital Age
Definitive Guide to B2B Marketing in the Digital Age
 
B2B Client Acquisition For Marketing Agencies and Software Companies
B2B Client Acquisition For Marketing Agencies and Software CompaniesB2B Client Acquisition For Marketing Agencies and Software Companies
B2B Client Acquisition For Marketing Agencies and Software Companies
 
Marketing Training ppt
Marketing Training pptMarketing Training ppt
Marketing Training ppt
 
Digital marketing for B2B
Digital marketing for B2BDigital marketing for B2B
Digital marketing for B2B
 
Building a 2012 Marketing Budget
Building a 2012 Marketing BudgetBuilding a 2012 Marketing Budget
Building a 2012 Marketing Budget
 
Digital marketing strategy for B2B sector
Digital marketing strategy for B2B sectorDigital marketing strategy for B2B sector
Digital marketing strategy for B2B sector
 
The Hottest B2B Marketing Trends of 2017
The Hottest B2B Marketing Trends of 2017The Hottest B2B Marketing Trends of 2017
The Hottest B2B Marketing Trends of 2017
 

Ähnlich wie Social Media for your B2B Marketing Mix

Social Media Planning & Measurement: Proving (or not) the Value of Social Media
Social Media Planning & Measurement: Proving (or not) the Value of Social MediaSocial Media Planning & Measurement: Proving (or not) the Value of Social Media
Social Media Planning & Measurement: Proving (or not) the Value of Social MediaSocial South
 
Beth Harte / Social South 2009: Social Media Planning & Measurement
Beth Harte / Social South 2009: Social Media Planning & MeasurementBeth Harte / Social South 2009: Social Media Planning & Measurement
Beth Harte / Social South 2009: Social Media Planning & MeasurementBeth Harte
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROISpiral16
 
Social Media Marketing Framework
Social Media Marketing FrameworkSocial Media Marketing Framework
Social Media Marketing FrameworkGraham Lubie
 
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Shannon Paul
 
Marketing and social media campaign on chocolates
Marketing and social media campaign on chocolatesMarketing and social media campaign on chocolates
Marketing and social media campaign on chocolatesPrachi Shastri
 
Brief Social Marketing Winter 2010
Brief Social Marketing Winter 2010Brief Social Marketing Winter 2010
Brief Social Marketing Winter 2010gottstogo
 
eMarketer Oct 2015 Report: Social Advertising Effectiveness
eMarketer Oct 2015 Report: Social Advertising EffectivenesseMarketer Oct 2015 Report: Social Advertising Effectiveness
eMarketer Oct 2015 Report: Social Advertising EffectivenessOpGo Marketing
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Jeffrey Stewart
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategySaurabh Uttam
 
Turn Social Business Strategies Into Business Intelligence
Turn Social Business Strategies Into Business IntelligenceTurn Social Business Strategies Into Business Intelligence
Turn Social Business Strategies Into Business IntelligenceMzinga
 
Custom-facebook-applications
Custom-facebook-applicationsCustom-facebook-applications
Custom-facebook-applicationsRoom 214
 
How to Achieve B2B Social Media Success
How to Achieve B2B Social Media SuccessHow to Achieve B2B Social Media Success
How to Achieve B2B Social Media SuccessTom Pick
 
Career in Digital Media Analytics
Career in Digital Media AnalyticsCareer in Digital Media Analytics
Career in Digital Media AnalyticsEdureka!
 
2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise7Summits
 
Creativity in Marketing Today
Creativity in Marketing TodayCreativity in Marketing Today
Creativity in Marketing TodayLori Fisher
 
Getting to social roi
Getting to social roiGetting to social roi
Getting to social roiCritical Mass
 
Top Facebook Stats 2013
Top Facebook Stats 2013Top Facebook Stats 2013
Top Facebook Stats 2013Mike Gingerich
 

Ähnlich wie Social Media for your B2B Marketing Mix (20)

Social Media Planning & Measurement: Proving (or not) the Value of Social Media
Social Media Planning & Measurement: Proving (or not) the Value of Social MediaSocial Media Planning & Measurement: Proving (or not) the Value of Social Media
Social Media Planning & Measurement: Proving (or not) the Value of Social Media
 
Beth Harte / Social South 2009: Social Media Planning & Measurement
Beth Harte / Social South 2009: Social Media Planning & MeasurementBeth Harte / Social South 2009: Social Media Planning & Measurement
Beth Harte / Social South 2009: Social Media Planning & Measurement
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
 
Social Media Marketing Framework
Social Media Marketing FrameworkSocial Media Marketing Framework
Social Media Marketing Framework
 
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
 
Marketing and social media campaign on chocolates
Marketing and social media campaign on chocolatesMarketing and social media campaign on chocolates
Marketing and social media campaign on chocolates
 
Brief Social Marketing Winter 2010
Brief Social Marketing Winter 2010Brief Social Marketing Winter 2010
Brief Social Marketing Winter 2010
 
eMarketer Oct 2015 Report: Social Advertising Effectiveness
eMarketer Oct 2015 Report: Social Advertising EffectivenesseMarketer Oct 2015 Report: Social Advertising Effectiveness
eMarketer Oct 2015 Report: Social Advertising Effectiveness
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Turn Social Business Strategies Into Business Intelligence
Turn Social Business Strategies Into Business IntelligenceTurn Social Business Strategies Into Business Intelligence
Turn Social Business Strategies Into Business Intelligence
 
CONDUCTING A SOCIAL MEDIA AUDIT
CONDUCTING A SOCIAL MEDIA AUDITCONDUCTING A SOCIAL MEDIA AUDIT
CONDUCTING A SOCIAL MEDIA AUDIT
 
Custom-facebook-applications
Custom-facebook-applicationsCustom-facebook-applications
Custom-facebook-applications
 
Integrated marketing for success
Integrated marketing for successIntegrated marketing for success
Integrated marketing for success
 
How to Achieve B2B Social Media Success
How to Achieve B2B Social Media SuccessHow to Achieve B2B Social Media Success
How to Achieve B2B Social Media Success
 
Career in Digital Media Analytics
Career in Digital Media AnalyticsCareer in Digital Media Analytics
Career in Digital Media Analytics
 
2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise
 
Creativity in Marketing Today
Creativity in Marketing TodayCreativity in Marketing Today
Creativity in Marketing Today
 
Getting to social roi
Getting to social roiGetting to social roi
Getting to social roi
 
Top Facebook Stats 2013
Top Facebook Stats 2013Top Facebook Stats 2013
Top Facebook Stats 2013
 

Mehr von Beth Harte

The Two Faces of Marketing
The Two Faces of MarketingThe Two Faces of Marketing
The Two Faces of MarketingBeth Harte
 
Social Media from the Inside Out
Social Media from the Inside OutSocial Media from the Inside Out
Social Media from the Inside OutBeth Harte
 
Using Social Media to Become a Customer-Centric Organization
Using Social Media to Become a Customer-Centric OrganizationUsing Social Media to Become a Customer-Centric Organization
Using Social Media to Become a Customer-Centric OrganizationBeth Harte
 
Social and the Marketing Mix
Social and the Marketing MixSocial and the Marketing Mix
Social and the Marketing MixBeth Harte
 
The Future of Public Relations
The Future of Public RelationsThe Future of Public Relations
The Future of Public RelationsBeth Harte
 
Logistics of Integrating Twitter into your Existing Marketing & PR
Logistics of Integrating Twitter into your Existing Marketing & PRLogistics of Integrating Twitter into your Existing Marketing & PR
Logistics of Integrating Twitter into your Existing Marketing & PRBeth Harte
 
@TheForefront: Successfully Navigating Social Media
@TheForefront: Successfully Navigating Social Media@TheForefront: Successfully Navigating Social Media
@TheForefront: Successfully Navigating Social MediaBeth Harte
 

Mehr von Beth Harte (7)

The Two Faces of Marketing
The Two Faces of MarketingThe Two Faces of Marketing
The Two Faces of Marketing
 
Social Media from the Inside Out
Social Media from the Inside OutSocial Media from the Inside Out
Social Media from the Inside Out
 
Using Social Media to Become a Customer-Centric Organization
Using Social Media to Become a Customer-Centric OrganizationUsing Social Media to Become a Customer-Centric Organization
Using Social Media to Become a Customer-Centric Organization
 
Social and the Marketing Mix
Social and the Marketing MixSocial and the Marketing Mix
Social and the Marketing Mix
 
The Future of Public Relations
The Future of Public RelationsThe Future of Public Relations
The Future of Public Relations
 
Logistics of Integrating Twitter into your Existing Marketing & PR
Logistics of Integrating Twitter into your Existing Marketing & PRLogistics of Integrating Twitter into your Existing Marketing & PR
Logistics of Integrating Twitter into your Existing Marketing & PR
 
@TheForefront: Successfully Navigating Social Media
@TheForefront: Successfully Navigating Social Media@TheForefront: Successfully Navigating Social Media
@TheForefront: Successfully Navigating Social Media
 

Kürzlich hochgeladen

Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSpanmisemningshen123
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSkajalroy875762
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...pujan9679
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateCannaBusinessPlans
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingNauman Safdar
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 

Kürzlich hochgeladen (20)

Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 

Social Media for your B2B Marketing Mix