1. Battleship
How did it attract a British audience?

2. Production…
How did it attract a British audience?
• 2012 American sci-fi naval war
film, based on the classic
children’s game.
• Appealing to a wide mainstream
audience.
• Released by Universal
Pictures… Horizontal integration: this company
controls all stages of the film making
process; production, distribution and
exhibition, so all of the profit goes
back into the company.
Vertical integration: owned by
NBC Universal which is made
up of various different media A range of high profile stars were
companies, including used in the film; Rihanna, Taylor
Universal. Kitsch, Brooklyn Decker, Liam
Neeson etc.

3. What marketing strategies were used
to promote the film?

4. The film poster…
The size difference between the
man and the ‘Battleship’ shows
the audience how the film is likely
to pan out.
This links in with the
Transformers film, as the same
technique was used I this film
poster, and the human race ‘beat’
the Transformers, will the same
happen with this film? Intrigues
the audience into wanting to find
out what occurs.
There is a slight twist in this movie, the tagline
for the film ‘the battle for earth begins at sea’
shows how there is a different prospect to this
film compared with many other action films
as it is at sea, this also intrigues the audience
as it is likely to be different from other action
films.

5. Social network sites such as twitter allow
the audience to get involved more with
the film, and find out key information
which they may not necessarily
obtain, just by viewing the film. For
example this tweet allows the audience
to see behind the scene footage which
makes them feel part of the film, making
it appealing to the British audience.
Tweets such as this one, make the audience
feel as though they are gaining extra
information about the film that perhaps
not everyone else is, by using words such
as ‘exclusive’ this entices audiences to
make them feel as though they are part of
the film, wanting to watch it.

6. • By using a worldwide
star such as Rihanna, this
is likely to attract her fan
base into watching the
film, so therefor it is not
just the action/sci-fi
movie lovers who are
going to be viewing
it, this opens doors for a
whole new range of
viewers.

7. • Interviews are a below the line strategy which
was used to market the film ‘Battleship’. We
are unable to measure the success of the film
due to the interview, but this is still a way of
promoting it, and giving the audience more
information to enable them to feel more
involve and in tune with the film, enticing
them to go and view it. For example, one of
the main stars ‘Rihanna’ was interviewed, by
Orange UK which also ties in with the film and
promotion, as Orange work alongside
Cineworld with the exclusive Orange
Wednesdays offers. This is and example of
cross media convergence which has been used
for this film.

8. Exhibition and Consumption…
• As the film is newly released there are a very limited
amount of ways that the audience are able to consume
it other than watching it in the cinema.
• However, the company is releasing the film to be
watched via Lovefilm and you will be able to purchase
the film from Amazon.co.uk in the near future.